The Best of Seth Godin on Copyblogger

Two weeks from now, Seth Godin will be providing one of two keynote speeches at Authority Intensive.

It will be just the latest instance of one of our favorite marketing teachers delivering useful advice and inspiring stories to the Copyblogger audience.

Mr. Godin has imparted his wisdom on how to develop authority. He has shared with us how (and where) he writes.

And he has spent nearly an hour talking shop with Brian Clark and Robert Bruce on past podcast episodes.

Those episodes are the crux of this latest episode of The Lede.

I dug them out of the archives, dusted off the cobwebs, listened … and realized that almost everything the guys discussed with Mr. Godin remains relevant today.

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How to Win Friends and Influence People (While Sharing Social Content)

image of Dale Carnegie with his wife Dorothy Price Vanderpool.

More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.”

To this day, Mr. Carnegie’s many nuggets of wisdom ring largely true, because more than anything else they speak to human nature, which for better or worse seems to change very little over time.

In the modern age of the Internet and social content sharing, we can still look to age-old truths in deciphering a code to grow an audience (win friends) and successfully market online content via social media (influence people).

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The 14 Keys to Writing Advertorials That Sell

still life image of a desk with Mac products, colored pencils, books, etc

Advertorials are native ads with a single purpose: getting specific action from the reader.

This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product.

An effective advertorial grips the reader and leads her to the logical conclusion — pointing her, in very specific language, to what to do next. This is the call to action.

Advertorials come in all shapes and sizes.

  • They could be lists or guides
  • They could be videos or print articles
  • They could be one page or six

Regardless of the format or medium, however, most tell a story.

This is why there are so many similarities between the essential ingredients of a blog post and an advertorial.

But there are still some specific things you must know.

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Want Copyblogger to Answer Your Specific Business Question? Here’s Your Chance

image of an old school rotary phone

We see it all the time: questions from people like you who are looking for answers to specific challenges.

Questions like:

  • What are the best business models for a hyperlocal site?
  • Do I have the right “Big Idea” for my business?
  • How can I expect a certain content strategy to affect my SEO?
  • Will my strong political or religious views interfere with my Google authorship business profile?
  • Just how can I make the time to get all this content written, anyway?

These are the long-tail questions that either we haven’t gotten an opportunity to address on the blog yet, or are so specific to your business that the only way we can answer them is during a question and answer call …

Like the one we are doing next Friday, April 25, 2014.

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The Simple Truth People Forget When Trying to Grow a Business

first person view image of gun aiming at small target off in distance

You want to grow your business, right?

You want downloads of your app, people buying your products, readers on your blog, and evangelists on social media, don’t you?

Fair enough, that’s what we all want.

But you’re missing something essential.

People won’t ever know you, hear from you, understand you, follow you, or engage with you because of one simple flaw.

Your target isn’t small enough.

Seems counter-intuitive doesn’t it? It isn’t.

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The Lede: Hangout Hot Seat with Brian Clark

Google Hangouts are an invaluably useful tool.

We’ve made mention of this before.

And if you’ve been listening to the New Rainmaker podcast, then you recently heard Brian and Robert discuss the concept of repurposing content — using the same content in multiple ways.

In this episode of The Lede, Demian and I put the usefulness and versatility of Google Hangouts on display and demonstrate how Hangouts can be used as part of a repurposing strategy.

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