Pinterest may bug you.
What with all the images of Italian sunsets and glamour pics of Ryan Gosling.
But so what?
Pinterest, with its 70 million users, is driving an avalanche of referral traffic to websites and blogs.
Right now, Pinterest drives more referral traffic than Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+ … combined.
And contrary to popular belief, maybe contrary to even your belief, that traffic is converting … because many pinners use the site specifically for product and content discovery. (Get ready for some compelling stats about this in a minute.)
This makes Pinterest a powerful tool for ecommerce.
So if you’ve been ignoring Pinterest, you’re late. But there is still time to catch up — and you should.