Make It Rain: LinkedIn and the “Media not Marketing” Model

Jason Miller Authority Intensive

Congratulations to Copyblogger’s Brian Clark and Robert Bruce on the New Rainmaker podcast.

Episode 1 was so compelling that I almost walked into oncoming traffic on my walk to work the other day.

Episode 2 made me even more of a believer, though perhaps even less safe.

In anticipation of the forthcoming Rainmaker Platform, Brian asked me to write this article to offer some ideas about promoting it on LinkedIn. While certainly savvy, today’s “Sophisticated Marketers” still have a thing or two to learn about using LinkedIn.

Namely, how to take full advantage of its brand new functionality.

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7 Proven Secrets of High-Converting Checkouts

Joanna Wiebe -- Authority Intensive Speaker

Your checkout is not just bleeding visitors …

It’s a burst artery.

And all those prospects you worked so hard to attract and persuade are gushing out of your site at a mind-boggling rate.

Studies show that 67.89 percent of online shopping carts are abandoned.

To put it in perspective, that’s like walking into a grocery store and seeing seven filled carts just sitting there, abandoned, near the checkout … while only three people walk out with groceries…

But we can fix it.

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The Worst Advice I’ve Ever Heard About Hustle

Image of Hustler

Money talks.

That’s what they say, and that’s what he said to me.

Dangle $14 an hour in the face of a 14-year old kid, and I’m in. It helps that my buddy was going to do it too: go door to door and hustle porch renovations.

“In six months you could have enough money to buy a car,” he said. Just in time to get my permit. Independence beckoned.

The only problem was I hated selling door to door. I didn’t show up my first day.

You’d think I would have learned.

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6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014

Image of Google Hangouts Player

Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable.

His crime this time? In his new book Jab, Jab, Jab, Right Hook he argues that Google+ is worthless.

In Gary’s defense, I think he simply has not given Google+ a fair shake.

In an interview with Marie Forleo, he shares a list of specific things to post — and how to post them — on specific social networks. He names all the usual suspects: Instagram, Medium, Facebook, Twitter, Pinterest, and Tumblr.

But no Google+.

That’s a shame. And strange.

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99 Ways to Market Your Art

Image of Working Pottery Wheel

You’re an artist — a writer, musician, illustrator, or dancer. Maybe you’re into doll sculpting, keepsake jewelry making, fashion photography, plein air painting, or composing ambient electronica.

You’re pretty brave when it comes to creating, but the mere thought of marketing your work might make you break into a cold sweat.

Would you rather be shot out of a cannon than toot your own horn? Is balancing on a tightrope more attractive to you than asking people to shell out money for your masterpieces?

If so, don’t worry, you’re not alone.

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How a Stay-at-Home Mom Built a Million-Dollar Business (from Her Living Room) through Passionate Online Marketing

Content Marketing Case Studies | copyblogger.com

Kelly Lester’s business is hugely successful (she’s on track to make $1.5 million in 2013) and it came straight from the kitchen.

She’s built her brand by working closely with bento bloggers and other diehard fans of her product. And, at the center of her business strategy is a surprising secret — Pinterest.

Kelly needed a solution to one her most pressing problems — she was looking for a quick, easy ways to create healthy, interesting lunches for her three kids. So she developed EasyLunchboxes, a slick, easily washable lunchbox set.

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