Piecing Together Your Online Marketing Puzzle

image of puzzle pieces on board

My grandma, Nana, loved putting together puzzles. I remember visiting her on the weekends and spending hours putting together 500- and 1000-piece puzzles.

During this time, my grandma would share bits of wisdom. She would encourage me to “stick with it” when I became frustrated. She celebrated every victory no matter how small. I still remember our banter back and forth as we competed to find a hidden piece.

Thirty years later, Nana’s lessons still guide me.

Imagine my surprise when I realized that our puzzle adventures actually offer an incredibly precise blueprint for marketing your business online.

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WordPress Hosting That Means Business

image of synthesis managed wordpress hosting logo

Did you know Copyblogger Media has a WordPress hosting division? Many people don’t, because it’s been a bit under-the-radar.

The whole thing started with our frustration with web hosting in general. Specifically, the fact that a lot of “WordPress hosting” amounts to generic one-click installation of the CMS on a standardly-configured box — which simply doesn’t cut it for optimal performance and security.

So, last year we decided to manage our high-traffic network of content and product sites ourselves.

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How to Attract an Audience by Integrating Content, Social, and Search

Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …

Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset.

And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at a time.

It can all seem a bit much to keep up with. SEO isn’t bad. Social networking sites aren’t evil. Content marketing isn’t impossible. But it can feel like it sometimes.

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3 Ways to Fix Your Broken Marketing

image of broken down wooden fence

We get to see a lot of marketing in the world, both good and bad.

When on the receiving end, we can detect bad marketing quickly — we all have built-in BS detectors — but as marketers there are some fundamentals that you can check for yourself very easily.

It’s almost like predicting the future, without all the crazy talk.

Get the following three crucial elements right or wrong and you can give your marketing a pass or fail, before it’s even started.

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Why Not Sell Physical Stuff With Digital Media?

We know that online marketing works when selling digital products.

When’s the last time you thought about selling physical products online?

Of course, the business of physical widgets is booming, even though Internet types tend to shy away from it. Online marketing doesn’t necessarily mean an exclusively online business.

Ben Settle jumped on the line with me this week to talk about his old school physical information product business.

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What Zappos Can Teach You About Becoming Irresistible to Customers

image of zappos logo

What can a well-run shoe store teach you about your own online business?

Well, everything.

If you’ve ever bought anything from the mega online shoe store Zappos, or if you’ve so much as heard them mentioned, the word that comes to mind is probably service.

But there’s more to the Zappo’s secret sauce than free shipping and some nice people on the phone.

They embody three important lessons that any blogger, online marketer, or small business owner can learn … and start finding customers that don’t just like you, they love you.

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