We’ve got a sweet #16 makeover today that features a core program of our humble host and major domo, Brian Clark, right here at Copyblogger. So let’s dig in right away …
Barrie North is a member of Team Simplweb, a webhosting company that promotes attractive, turnkey, Joomla-powered site hosting and site building services at affordable prices. So far, so good. Inspired by Brian’s Teaching Sells program, Simplweb developed a turnkey membership site building/hosting service. The membership service includes hosting, attractive templates, lots of print and video tutorials, and support all for $89.95/month.
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Chuck Templeton had a vision. A place where the bridal couple and party and wedding guests, in addition to the traditional wedding photographer, could take, upload and share their photos in a private, online album to be enjoyed by the bride and groom (or bride-bride/groom-groom) and all invitees.
And not just the wedding either. Folks can add photos from rehearsal dinners, bridal showers, bachelor parties - even tasteful honeymoon shots, if so inclined. There’s a premium version (no online ads) that sells for $49.95/year as well as a free version which incorporates online advertising.
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Christine Vogensen sells adorable wall art for children’s rooms. While her basic business model is to sell wholesale through sales reps and boutiques, she was hoping to see some action from her retail.
Her original information (submitted to me in 11/08 - thanks for your patience, Christine!) showed that she was generating traffic with PPC, but that she was realized $0 sales. When I called her recently to see if there was any new developments on the sales front, the answer was an unfortunate no. While she no longer uses PPC, she has pumped up her SEO for to strengthen her organic rankings in Google and related linking efforts. She’s worked with consultants to review her competition and price points.
In short, she’s done much of the contextual work I would have suggested. And in a strong economy, that would have generated positive results pretty quickly.
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I know I wrote that I was closing this landing page series with #10, but due to email issues and because I don’t like to louse up my generally good karma, I’ve added just one more to the series before we close it for good. Cool?
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“I think you really ought to consider advertising on Google,” she said.
The year was 2003, business was really slow and I was about to plunk big dollars into a trade publication ad. I had never heard of paying to have someone come to my website.
But, on the advice of a peer, I took the leap of faith.
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Barbra Sundquist and her site, How to Write a Short Bio, makes it an even 10 for the Landing Page Makeover Clinic Series for 2007 (ok, with a little squeak into 2008.)
There are numerous copy and layout issues which I’ll explore in a moment. But I’m going to do this last makeover a little differently since it’s a great example of why a solid promotion plan is so critical—and why is should be crafted BEFORE anything else is done. I’m going to quote Barbra from time to time for this critique to give you a sense of her thinking along with my comments.
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