Hey there — welcome back to the Copyblogger Weekly!
So, I’ve been known to lean a bit toward the “kumbaya” side of content marketing. (“Kumbaya” meaning, “Let’s all join hands and sing songs about our feelings!”)
But I have bills to pay, just like you do. Selling is an integral and important part of business. And content marketing is as much about marketing as it is about connection.
This week, we’ve got some content to help you unapologetically, effectively — maybe even joyfully — sell some stuff.