Landing Page Articles and Advice

The latest articles and advice about landing pages from Copyblogger. For an introduction to landing page best practices, check out our landing page tutorials.

3 Resources that Will Help You Craft Smarter Landing Pages

Copyblogger Collection: show your prospects you have what they need

Chances are, it hasn’t been too long since you’ve had a miscommunication with someone — possibly a spouse, child, parent, or coworker.

You thought that person understood what you said, but he interpreted your message in a different way than you intended.

Miscommunications on landing pages occur when you think you’ve explicitly stated why a prospect should take action and that prospect isn’t convinced your call to action is the right step for him to take.

To avoid disappointing conversion rates on your landing pages, this week’s Copyblogger Collection is a series of three handpicked articles that show you:

  • How to create a deep connection with your prospects and customers
  • How 26 fun rhymes will help you focus on your landing page goal
  • How savvy marketers write landing page copy

As you work your way through the material below, think of these lessons as a mini landing page course.

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8 Things Every Writer Should Know about Landing Pages

rd-writer-landing-pages

First things first: What is a landing page?

Landing pages are those web pages that are specifically designed to perform one task … one task and one task only.

One goal, one page.

It could be to sell your product, encourage people to sign up for an email newsletter, or recommend an event.

No matter the purpose, however, a landing page is nothing more than a conversation with your ideal prospect.

A conversation that builds trust.

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9 Landing Page Goofs that Make You Lose Business [Infographic]

9 landing page goofs that make you lose business

Boosting conversions seems simple enough.

Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in.

So, why is it that our conversions often suck?

Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?

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The Savvy Marketer’s Checklist for Seductive Landing Pages

How to create a seductive landing page

Ever wonder what you could do to stop people from bouncing off your landing pages?

You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video.

But when you check your site’s analytics? You feel soooo frustrated.

And the worst thing is … you don’t know what else you can do. How can you improve your conversion rates?

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Go as Far as You Can, then Let Someone Else Pull You Back

oli-gardner

Today’s guest on Hack the Entrepreneur is a brilliant entrepreneur who has seen more landing pages than anyone on the planet — in fact, he looks at 1,000 pages per week.

He is co-founder of Unbounce, a company that allows marketers to build, publish, and A/B test landing pages without an IT department or knowledge of HTML.

Prior to starting Unbounce, he honed his branding skills as Creative Director at Bodog, an online poker powerhouse.

He coined the term Conversion Centered Design. He is also an opinionated writer and speaker.

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Unleash a Surge of Email Subscribers from Your Guest Posts With This Simple Landing Page Strategy

seagulls landing on shore by Patryk Sobczak

Ever wanted to know how you can gain more email subscribers when you guest post?

You work hard to establish connections with editors. You share your most valuable tips. You polish your writing until each word shimmers and shines.

But when your article goes up?

You feel a tad disappointed.

Why don’t more people join your email list? What’s stopping them?

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