Landing Page Articles and Advice

The latest articles and advice about landing pages from Copyblogger. For an introduction to landing page best practices, check out our landing page tutorials.

3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)

black and white image of an invisible man with no face, only a hat and suit

Most people think music is about the notes.

But think about the silence between the notes for a second. Doesn’t the absence of sound complete the composition?

Without the silence, you only hear dozens of notes jostling madly into each other, causing a cacophony.

Copywriting is a bit like writing a concerto.

You may believe that copywriting is only about words. If so, you are forgetting about critical, invisible elements that affect whether or not you make a sale.

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The 5 Stages of Writing Irresistible Landing Page Copy

Image of Archery Class

Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money.

They force readers to focus on one thing — and one thing only.

To boost your email newsletter or blog subscribers …  sell more of your digital or physical product … or dominate a keyword in search rankings … you need to use landing pages.

And lots of them.

But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells.

See, you need to know what stage of sophistication (a Eugene Schwartz concept) your market is in before choosing the correct landing page template. Templates help us generate ideas. The stages of sophistication help us choose the right ideas.

Let me show you how this works.

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The (Not-So-Secret) Secret to Turning Your 
Website Traffic into Paying Customers

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We all do it … daydream about our website finally breaking through … getting the attention it deserves … and actually allowing us to earn a living on our terms.

Sometimes we see a glimmer of this dream coming true with a steady rise of subscribers, a flood of comments with each article, or a rush of traffic from a successful guest blog post.

When this happens we hold our breath and wonder: “Maybe this could happen to me. Maybe my ship is finally coming in and I could earn an honest living from my website.”

And I don’t care who you are. Writer. Podcaster. Business coach. Web designer. Real estate agent. Handbag designer. In one way or another, you are a content creator interested in online marketing … and dreaming of turning your hard work into cash.

But there’s just one problem.

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The Beginner’s Guide to Creating
Landing Page Copy that Sticks

image of fishing lures and hooks

Have you ever wondered if your landing page is … missing something?

You look at the conversion stats on your latest landing page and sigh in disgust.

Yeah, some people are subscribing or buying, but you know you should be seeing better results.

Say you’ve thoughtfully used one of the classic “How to” or “List” headline templates because you know that they work.

Everyone you speak to about it absolutely loves your offer.

And yet, the performance of your landing page can be described as mediocre at best. What do you do?

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The Secret to Landing Pages That Sell? Understand Your Unique Star …

image of fingerprint on paper

Almost every big Hollywood blockbuster you’ve ever watched has common factors. There is the star, and then there is the supporting cast.

The star gets all the lines. The star gets to do most of the work. The star is the focus, and gets most of the glory. The movie is about the star.

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The 10 Commandments of Landing Pages That Work

image of charleton heston as moses

In the dark and ancient days of digital yellow highlighters and outrageous claims, a cry rang out over the mountains — a cry for sanity, integrity, and beauty.

There came forth from the mountain 10 commandments to guide a certain tribe of Internet publishers in all their conversion endeavors.

The landing page would no longer be a desert of confusion and bad taste.

Its goal would now shift to the ethical and neighborly persuasion of the prospect to take their desired action.

These are 10 Commandments of Landing Pages That Work.

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