Landing Page Articles and Advice

The latest articles and advice about landing pages from Copyblogger. For an introduction to landing page best practices, check out our landing page tutorials.

9 Landing Page Goofs that Make You Lose Business [Infographic]

9 landing page goofs that make you lose business

Boosting conversions seems simple enough.

Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in.

So, why is it that our conversions often suck?

Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?

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The Savvy Marketer’s Checklist for Seductive Landing Pages

How to create a seductive landing page

Ever wonder what you could do to stop people from bouncing off your landing pages?

You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video.

But when you check your site’s analytics? You feel soooo frustrated.

And the worst thing is … you don’t know what else you can do. How can you improve your conversion rates?

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Go as Far as You Can, then Let Someone Else Pull You Back

oli-gardner

Today’s guest on Hack the Entrepreneur is a brilliant entrepreneur who has seen more landing pages than anyone on the planet — in fact, he looks at 1,000 pages per week.

He is co-founder of Unbounce, a company that allows marketers to build, publish, and A/B test landing pages without an IT department or knowledge of HTML.

Prior to starting Unbounce, he honed his branding skills as Creative Director at Bodog, an online poker powerhouse.

He coined the term Conversion Centered Design. He is also an opinionated writer and speaker.

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Unleash a Surge of Email Subscribers from Your Guest Posts With This Simple Landing Page Strategy

seagulls landing on shore by Patryk Sobczak

Ever wanted to know how you can gain more email subscribers when you guest post?

You work hard to establish connections with editors. You share your most valuable tips. You polish your writing until each word shimmers and shines.

But when your article goes up?

You feel a tad disappointed.

Why don’t more people join your email list? What’s stopping them?

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The ABCs of Landing Pages That Work [Infographic]

The ABCs of Landing Pages that Work graphic

Landing pages are bread and butter. Landing pages never stutter.

Landing pages are rhyme and reason. Landing pages stay in season.

See what I did there? Rhymes help make learning fun and easy.

And when you want to make a living as a blogger, learning how to create landing pages that convert is a smart way to help you build your career online.

So, what’s even more fun than a list of rhymes that help you learn the fundamentals of effective landing pages?

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3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique)

black and white image of an invisible man with no face, only a hat and suit

Most people think music is about the notes.

But think about the silence between the notes for a second. Doesn’t the absence of sound complete the composition?

Without the silence, you only hear dozens of notes jostling madly into each other, causing a cacophony.

Copywriting is a bit like writing a concerto.

You may believe that copywriting is only about words. If so, you are forgetting about critical, invisible elements that affect whether or not you make a sale.

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