Posts Filed Under Landing Pages
by Roberta Rosenberg
Although I’ve generally confined myself to reviewing individual landing pages, I thought it might be interesting to take an overall look at a book publisher’s site, with specific focus on the homepage. Carrie Kitze is the publisher behind EMK Press. EMK Press is a niche publisher specializing in books about adoption. I’ve known Carrie for several years as my online store, AdoptShoppe, carries several of her company’s titles. Carrie has asked me to review/critique her site to help her generate more newsletter subscriptions, more book sales, and more effective information distribution.
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by Brian Clark
When it comes to selling online, getting someone to take action right now is often the key to success. Many people get excited about copywriting because they believe great copy has the ability to tap into a prospect’s brain and push a “buy now” button that magically produces the sale.
It doesn’t really work that way.
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by Roberta Rosenberg
Today’s makeover is for Mike Glanz. He’s looking to energize and increase his ROI for his site, HireAHelper. This site is all about finding local help for lawns, moving, cleaning, and the other kinds of chores that are necessary but a drag and drain on most busy homeowners.
Unlike high-priced companies or taking a chance on what you might find on craigslist.com, HireAHelper provides reviews, a secure method of payment, and a list of qualified helpers. Sounds like a neat service, but Mike tells me that visitors who are coming through his PPC ads don’t seem to understand the site concept once they get there. They are unsure or uneducated about ordering local services online.
And that must be so because Mike writes that his conversion rate is .9%. Value to Mike is $15-$20 per sale.
Let’s see what the Copywriting Maven can do to help Mike move more local services to more people.
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by Chris Garrett
Which one of these headlines works best?
- How to Get 6,312 Subscribers to Your Business Blog in One Day
- How to Get Over 6,000 Subscribers to Your Business Blog in One Day
- How to Get a Torrent of Subscribers to Your Business Blog in One Day
Most of us would choose the first as Brian did in his recent article. Why?
This is one prime example of the power of specificity in copywriting.
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by Brian Clark
Remember the ecommerce commercial that showed a small group hovering around a computer as they launched their new website? They cheered when the first order notification came through, and again with the second… and then freaked out as the order blips became a relentless torrent.
That’s what Adam Schwartz, CEO of Articulate, said it felt like last Wednesday when we launched their new Rapid E-Learning Blog. The blog attracted 6,312 subscribers in the 24-hour period following the launch promotion, and now has over 8,500 and counting less than a week later.
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by Roberta Rosenberg
Today’s makeover is for Victor Holtreman’s ebook, The Last 10 Pounds. He’s sold 1,000 copies at $12.95 each, but conversion lately has been lacking at just .87%. He’s looking to pop his conversion rate and sell more books.
Here’s the background:
- The Goal
Increase conversion rate from less than 1% to 3%.
- The Problem
Previous page(s) were more successful than current efforts. Several attempts, including restoring the original page, have not been effective in recapturing the conversion rates of the past.
- The Current Landing Page
http://www.last10pounds.com
- Page/Ad that Generates the Click-Through
Click here to view
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