Content marketing tools and training.
Marketers of most stripes know how important and powerful calls-to-action are.
If you want someone to take a specific action, you have to actually ask them to take that specific action.
But, it seems like social media marketers have either forgotten CTAs, or rejected them altogether.
As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?”
My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!”
OK, I’m not really that egocentric.
But I do typically respond with something along the lines of “I’d love to teach you how, but I don’t know how I do it … I just do it.” And then I run off to a dark corner somewhere to eat sweet potato French fries like they’re going outta style.
If you’re a diligent researcher, you might think you know everything there is to possibly know about your prospect.
Deepest fears, pain points, income, business, marital status, family status. You might even know their hair and eye color.
If you’re writing to that person (and you really have those details correct), your copy will likely convert well.
What you might not know about is a secret weapon you can add into the mix that, if used correctly, can skyrocket your conversions through the roof.
When was the last time you wrote something with the intent to specifically motivate your readers to take action?
Admit it or not, we’re all in the same game.
Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.
You want them to do something.
Thousands of content creators are getting more targeted search traffic to their sites, their ideas, and their businesses by doing one thing — using our Scribe software.
Here’s what just a handful of them are saying about Scribe:
I have been using Scribe for about three months and my presence in organic listings has jumped almost 50%! I have more visitors than ever before and that is converting to more sales. Thank you for such an easy to use, effective tool. I recommend it to everyone I know!
~ Laurie Cohen
Guest posting! The highway to unbridled blogging success! Nab yourself a spot on an A-List blog and suddenly it’s your name in lights. Traffic, engagement, the undying adulation of the unwashed masses!
Sounds great, right?
Well, it is, actually.
But what about those of us who really crave a bit of failure? The ones who like to start every anecdote with “One time I almost” or “I was this close …”?
What does guest posting offer for us?
