Do you have the most important virtue needed to make it online (or off)?
Do you know what your marketing gig may look like tomorrow? How about next year?
Also, Louis CK, Google+, and some of the best writing advice you’ll ever read — right here, right now, in The Lede.
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All right, on with it …
Well, why not?
They are the problem, right?
Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried:
- If you ask a popular blogger for a link, will you get a reply?
- If you ask a partner to email a product offer to their list, will they agree?
- If you ask a friend for a donation, will they write you a check?
You don’t know. You can’t know. And it bothers you.
As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?”
My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!”
OK, I’m not really that egocentric.
But I do typically respond with something along the lines of “I’d love to teach you how, but I don’t know how I do it … I just do it.” And then I run off to a dark corner somewhere to eat sweet potato French fries like they’re going outta style.
If you’re a diligent researcher, you might think you know everything there is to possibly know about your prospect.
Deepest fears, pain points, income, business, marital status, family status. You might even know their hair and eye color.
If you’re writing to that person (and you really have those details correct), your copy will likely convert well.
What you might not know about is a secret weapon you can add into the mix that, if used correctly, can skyrocket your conversions through the roof.