Content marketing tools and training.
When it comes to hardcore competitive research, social media monitoring, and metrics, we love Raven Tools.
Our resident data nerds Tony Clark and Jessica Commins can often be heard singing the praises of the diverse set of online marketing tools that Raven provides.
So we couldn’t be more please to announce that the all new Scribe 4 has been added to Raven as the content optimization solution that complements those other premier tools.
This is the seventh post in the Content Connections series.
You know how we feel about digital sharecropping — we’ve strongly cautioned you about not building your business on rented land.
So why do we also tell you that guest blogging is one of the most effective strategies to build your audience?
Odd though it may seem, it’s because providing smart, well-written content on someone else’s site is a great way to efficiently hit a number of audience-growing strategies at the same time.
This is the sixth post in the “Content Connections” series.
So by now you know that real links (the kind you earn, not the kind you pay for) and social sharing are key components of natural SEO.
And by “natural” I mean “the kind that still works.”
So you’re busting your tail to:
This is the fifth post in the “Content Connections” series.
I’m here to tell you a dreadful truth about online business and marketing.
While you can, in fact, make money in your underwear, there are limits to how antisocial you get to be.
The web isn’t really made up of algorithms. It’s made of people. In all their frustrating, imperfect, and complicated glory.
Don’t get me wrong. Systems are smart. Automation has its place. Creating functional processes will do a lot for your project or business.
This is the third post in the “Content Connections” series
Because Copyblogger is a company that was born in this strange virtual place we call the worldwide web, partnerships and cooperation have always been central to what we do.
One of the most important of these is the ecosystem of voices that share our content.
We work hard to keep engaging your interest and teaching you valuable things. And we rely on other web publishers to share what we create, so we can find new people to talk to.
We believe in cooperation … but we know perfectly well that business is also a competition. And sometimes, competitors don’t much want to play.
I started blogging in 2007 because I’d just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author’s marketing arsenal.
What I didn’t realize was how huge.
It’s become the core of my marketing outreach not just for books, but for everything I do.
But with the launch of my new book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance, I decided to take things to an entirely different level, test a bunch of new strategies, and bring video strongly into the picture.
