A 12-Minute Crash Course on Link Building (Ugh)

link-building-crash-course

Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy.” And the more quality links that point to a particular page, the higher that page is going to rank.

But how do you get those links without breaking the law or looking like a scuzzy spammer? Well, here are some clean and pretty ways to get them.

And you’ll also find out the number one SEO practice you can employ to get people (and Google) to pay attention to your online content.

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Never Fear Google Again: The Smart Person’s Guide to Guest Blogging

Image of motel sign reading Guest Enter Here

It’s simple really — at least in theory.

You run a blog and want new material.

Others out there want some new exposure.

You offer would-be contributors a chance to share their material, and in return you get fresh content, expert insight. Maybe even a day off.

But there are shadows behind the glossy exterior of guest blogging.

  • When you open up your blog for guest posts you might be immediately swarmed with spammy offers
  • You might accidentally allow worthless or shady links in the posts
  • You might even be punished by search engines like Google

What seems so simple can quickly turn into a hot mess.

So why even bother?

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Scribe 4 Integrates with Raven Tools for
Smart Content Optimization

Raven Internet Marketing Tools

When it comes to hardcore competitive research, social media monitoring, and metrics, we love Raven Tools.

Our resident data nerds Tony Clark and Jessica Commins can often be heard singing the praises of the diverse set of online marketing tools that Raven provides.

So we couldn’t be more please to announce that the all new Scribe 4 has been added to Raven as the content optimization solution that complements those other premier tools.

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The Essentials of Guest-Blogging Strategy for SEO, Traffic, and Audience-Building

image of meshing gears

This is the seventh post in the Content Connections series.

You know how we feel about digital sharecropping — we’ve strongly cautioned you about not building your business on rented land.

So why do we also tell you that guest blogging is one of the most effective strategies to build your audience?

Odd though it may seem, it’s because providing smart, well-written content on someone else’s site is a great way to efficiently hit a number of audience-growing strategies at the same time.

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Need More Links and Social Shares? Try Making More Enemies

image of a woman boxer

This is the sixth post in the “Content Connections” series.

So by now you know that real links (the kind you earn, not the kind you pay for) and social sharing are key components of natural SEO.

And by “natural” I mean “the kind that still works.”

So you’re busting your tail to:

  • Create really good content,
  • To get a decent headline on it,
  • And to cultivate your online network to get the word out

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A 10-Point Plan for Connecting with Online Influencers (Without Turning into a Suck-Up)

image of boy talking to a statue

This is the fifth post in the “Content Connections” series.

I’m here to tell you a dreadful truth about online business and marketing.

While you can, in fact, make money in your underwear, there are limits to how antisocial you get to be.

The web isn’t really made up of algorithms. It’s made of people. In all their frustrating, imperfect, and complicated glory.

Don’t get me wrong. Systems are smart. Automation has its place. Creating functional processes will do a lot for your project or business.

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