How to Win a Zero-Sum Game: What to Do if Competitors Won’t Link to You

image of two chess pieces

This is the third post in the “Content Connections” series

Because Copyblogger is a company that was born in this strange virtual place we call the worldwide web, partnerships and cooperation have always been central to what we do.

One of the most important of these is the ecosystem of voices that share our content.

We work hard to keep engaging your interest and teaching you valuable things. And we rely on other web publishers to share what we create, so we can find new people to talk to.

We believe in cooperation … but we know perfectly well that business is also a competition. And sometimes, competitors don’t much want to play.

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A Social Media Marketing Case Study: Uncertainty by Jonathan Fields

image of Jonathan Field's Uncertainty

I started blogging in 2007 because I’d just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author’s marketing arsenal.

What I didn’t realize was how huge.

It’s become the core of my marketing outreach not just for books, but for everything I do.

But with the launch of my new book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance, I decided to take things to an entirely different level, test a bunch of new strategies, and bring video strongly into the picture.

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How to Get Your Blog the Traffic it Deserves (Check out the Sweet Trailer)

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Well, it was bound to happen one day.

After three wonderful years of writing almost exclusively for Copyblogger, I’m finally branching off and launching my own blog.

But not for the reasons you might think.

It’s not because Brian Clark has finally put his foot down and refused to meet my extravagant demands.

It’s not because Sonia Simone is a pink-haired tyrant who rules Copyblogger with an iron fist.

No, the truth is, I see a problem:

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23 Reasons Your Blog Isn’t Making Any Money (And What To Do About It!)

image of broke man

Sure, you want comments.

And subscribers, and shares, and likes.

But you don’t really care about any of these things. You want what they will eventually lead to …

Money.

Yes, traffic is good, and so is reader engagement. But if you’re reading this, chances are you’re running a blog with the intention of marketing a business and making some money.

Now, that could be a bit distressing, because most bloggers are broke.

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A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You

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Well, why not?

They are the problem, right?

Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried:

  • If you ask a popular blogger for a link, will you get a reply?
  • If you ask a partner to email a product offer to their list, will they agree?
  • If you ask a friend for a donation, will they write you a check?

You don’t know. You can’t know. And it bothers you.

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Why People Don’t Want the “Real” You

image of joy division lp cover

Everywhere you turn these days, you hear about authenticity.

They say you’ve got to be real in order to connect with today’s social media savvy audiences and consumers.

But it’s not necessarily true.

Go out and be “real” when you’re having a bad day, and people will quickly call you out for not reacting in the “right” way.

Or, cross a line with your audience that disturbs their expectations of you, and you’ll quickly find that people didn’t want that much of the “real you” after all.

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