The Four “Productivity” Personality Types and How to Write for Each One

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If you’re a diligent researcher, you might think you know everything there is to possibly know about your prospect.

Deepest fears, pain points, income, business, marital status, family status. You might even know their hair and eye color.

If you’re writing to that person (and you really have those details correct), your copy will likely convert well.

What you might not know about is a secret weapon you can add into the mix that, if used correctly, can skyrocket your conversions through the roof.

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5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter

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When was the last time you wrote something with the intent to specifically motivate your readers to take action?

Admit it or not, we’re all in the same game.

Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.

You want them to do something.

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How to Get More Search Engine Traffic

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Thousands of content creators are getting more targeted search traffic to their sites, their ideas, and their businesses by doing one thing — using our Scribe software.

Here’s what just a handful of them are saying about Scribe:

I have been using Scribe for about three months and my presence in organic listings has jumped almost 50%! I have more visitors than ever before and that is converting to more sales. Thank you for such an easy to use, effective tool. I recommend it to everyone I know!
~ Laurie Cohen

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What Has Your WordPress Theme Done for You Lately?

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Sure, it used to take you to dinner and laugh at your jokes. But let’s face it … the magic is gone between you and your tired old WordPress theme.

Never fear. We’ve got a magical new rendezvous in the works.

(38 of them, in fact).

If you’ve not yet heard about what’s going on over at Copyblogger Media’s StudioPress division, we’ve built a world-class theme framework for WordPress and have currently delivered (with more on the way) 38 child themes to easily skin your site.

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Two Stunning New WordPress Themes

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I gotta say, if Clark would let me, I’d write up one of these theme updates for you every week.

Our StudioPress team has so much cool stuff going on building premium WordPress themes. I can barely keep up with all the ways they’re making WordPress websites better, and your life online a piece of cake.

So, let me try in this quick post.

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The 6 Essential Steps to Writing a
Killer Press Release

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Think the press release is dead in the age of social media?

No way. A powerful press release can tell a story, report news, or help a cause. Smart online writers know that a great press release can take your message to new channels and reach thousands or even millions of new readers. And a terrific press release has great SEO benefits as well.

Writing a press release takes time, research and some skill. And writing a killer press release, which catapults visibility of the message and drives results, requires adding a few more ingredients to the mix.

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