The Seth Godin Interview:
How to Become a Leader

Seth Godin - Tribes

Seth Godin needs no introduction to this crowd. And there’s a good chance many of you already have a copy of his latest book, Tribes.

If not, Tribes is all about leadership in a post-geography world. The Internet allows anyone to become a leader of a tribe big or small, with members from across the planet. And people want you to lead them in all sorts of contexts.

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Twitter Writing Contest 2:
Win a MacBook Air for a Clever Haiku

Twitter

Twitter Writing Contest 2 is now closed. Thanks to everyone who submitted an entry, and winners will be announced Friday, November 21.

Back in May, I launched the first ever @copyblogger Twitter Writing Contest. People seemed to have a lot of fun participating and reading the hundreds of submitted entries, so I’ve been looking forward to doing another one.

If you missed the first one, the Los Angeles Times did a nice write-up of the event. In a nutshell, contestants had to tell a story in exactly 140 characters, which is the maximum allowed for any tweet on Twitter.

This time we’re doing something a bit different.

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Here’s How Affiliate Marketing Works

Affiliate Marketing

A while back you might have read Brian’s Effective Copywriting Tactics for Affiliate Marketing, which offered some great advice. But something tells me you might have wondered how to apply that advice to real-life affiliate marketing.

I’m going to show you exactly how I implemented those 5 tips with the Thesis theme affiliate program. And this isn’t theory–I used these five steps to earn a four-figure commission check in just ten days.

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Three Killer Content Strategies for
Building Affiliate Marketing Assets

Copywriting for Affiliate Marketing

Affiliate marketing isn’t that tough… if you’ve got attention and trust.

You can gain attention and trust through your relationship with people who agree to receive content from you. And you can gain attention from people via search engines because Google trusts your content.

Ideally, you want both.

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The Ultimate (Free) Landing Page Resource

Landing Pages are like Putting Greens

I finally got around to creating a landing page for all the great articles and case studies that Roberta Rosenberg has done on landing pages in the last year. It’s a pretty hefty resource, and I haven’t seen this much landing page advice in one place outside of a paid product.

Also, I realize there are some who are still fuzzy on the whole concept of what a landing page is. Or you may think of a landing page in only one context (such as PPC) without realizing all the ways they are used. So I added a comprehensive definition and some examples as well. Check it out here.

P.S. Oh, and if you’re wondering what golf has to do with landing pages, well… you’ll have to see for yourself.

A Three-Step Approach to
Strategic Content Development

Innovative Content

Social media and the blogosphere are fascinating because of the conversational nature of it all. Ideas are generated, evaluated, criticized, praised, and recycled.

Often, we’re happy participants in the conversation. Whether adding to the current Techmeme pile-on, or chiming in on an ongoing cross-blog discussion within our industry or niche, conversations make blogging tick in a way that static media does not.

But this series is about innovative content, and that means we want to start conversations. After all, the conversation starter gets the links, references, and bulk of the attention.

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