Want More Readers?
Try Expanding Your Internet Universe

image of the Pleiades

Ever notice how everyone on the blogs you read seems to agree on everything?

We all know that content is king, that transparency is good, that sleazy sales pages are bad.

We even seem to know the same people: Brian, Sonia, Naomi, Johnny, Dave N, Chris G.

What we forget is that this little galaxy we’re occupying is only a tiny sliver of the universe. And if we want to expand our audience, we need to start boldly going beyond our own safe little corner.

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Why Social Media Marketing?

People

Affable rogue Willie Sutton revealed to a reporter why he robbed banks:

“Because that’s where the money is.”

Likewise… it’s people who buy stuff.

Smart marketers participate in social media because that’s where the people are.

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Beyond Eyeballs: The Three Body Parts that Create Real Revenue

Eyeballs

The advertising world is obsessed with “eyeballs.” If you want to sell ads on your blog, for example, you’ll have to show potential advertisers how many unique users are coming to the site each week–how many eyeballs are looking at your stuff.

But readers are made of more than eyeballs. If you want to get beyond advertising to where the real money is, and find your village of profitable customers, you’ll need to get beyond simplistic eyeball thinking and start addressing whole human beings.

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The Seth Godin Interview:
How to Become a Leader

Seth Godin - Tribes

Seth Godin needs no introduction to this crowd. And there’s a good chance many of you already have a copy of his latest book, Tribes.

If not, Tribes is all about leadership in a post-geography world. The Internet allows anyone to become a leader of a tribe big or small, with members from across the planet. And people want you to lead them in all sorts of contexts.

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Twitter Writing Contest 2:
Win a MacBook Air for a Clever Haiku

Twitter

Twitter Writing Contest 2 is now closed. Thanks to everyone who submitted an entry, and winners will be announced Friday, November 21.

Back in May, I launched the first ever @copyblogger Twitter Writing Contest. People seemed to have a lot of fun participating and reading the hundreds of submitted entries, so I’ve been looking forward to doing another one.

If you missed the first one, the Los Angeles Times did a nice write-up of the event. In a nutshell, contestants had to tell a story in exactly 140 characters, which is the maximum allowed for any tweet on Twitter.

This time we’re doing something a bit different.

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Here’s How Affiliate Marketing Works

Affiliate Marketing

A while back you might have read Brian’s Effective Copywriting Tactics for Affiliate Marketing, which offered some great advice. But something tells me you might have wondered how to apply that advice to real-life affiliate marketing.

I’m going to show you exactly how I implemented those 5 tips with the Thesis theme affiliate program. And this isn’t theory–I used these five steps to earn a four-figure commission check in just ten days.

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