SEO for Bloggers

Blogger's Guide to SEO

Aaron Wall has just released a great free resource entitled The Blogger’s Guide to SEO. It’s full of useful information for bloggers who want to rank well in search engines, and does a great job of driving home why writing for people (instead of search robots) is more important than ever.

Make sure to bookmark it at Delicious for future reference.

Is Beer the Key to Remarkable Blogging?

Remarkable Beer

Many people feel that their blog topics are too common and mundane to be remarkable. The truth is, most businesses and topics are viewed as commodities, so it’s crucial to find an angle that sparks interest and separates you from the pack.

Let’s look at the history of American beer—an industry filled with similar tasting, and some would argue completely unremarkable, products. You’ll see that products that are very similar to others can be distinguishable and remarkable, simply by telling the right story, using the right words, and better serving the right audience.

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Is it OK to Write for Digg?

Digg BaitingThis is the first post from Digg power user Muhammad Saleem, who will be offering tips about creating content that appeals to users of social media news sites.

Back in January, Ethan Kaplan proposed a new term to describe certain sites:

Made for Digg (MFD), just like Made for Adsense sites, these are sites that are specifically formatted as Digg bait…

While people often argue that there is something inherently wrong with content that is specifically designed to be consumed by socially driven sites, I was probably one of the first people to go on the record arguing to the contrary, and the reasoning behind my stance is simple. For content to be successful on Digg, i.e. for it to be classified as “Digg bait,” it really has to appeal to the community and it has to incite a passionate response from the users, whether the response be good or bad.

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Quick and Easy Sunday Links

The Benjamin Franklin Guide to Marketing Your Business Online

Benjamin Franklin PictureDid you know that Benjamin Franklin never said “A penny saved is a penny earned?”

As popular as the saying is, it doesn’t really make sense (or its meaning is not as clear as it could be). Here’s what Franklin actually said:

“A penny saved is twopence dear.”

Translated, if you save your money you can double it (or a penny saved is two pennies earned). Ahhh… sound investment advice! So maybe Ben can help you out in other business matters, even when it comes to marketing on the Internet.

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The Secret to Effective Content Promotion

Long Tail Dead Bodies
Nobody’s going to read your blog unless there’s something in it for them.
– Seth Godin

Nobody’s going to link to your blog unless there’s something in for them.
– Hugh MacLeod

Hugh published the above as The Two Immutable Laws of Blogging back in January of 2006. I tried to be a bit more specific with The 5 Immutable Laws of Persuasive Blogging in February of this year.

At the core, Hugh was dead on. My five immutable laws focused more on creating content that has something in it for the reader. This post is focused on creating a promotion that has something in it for the linkerati who you hope will promote your content.

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