Do You Love Viral Marketing?

Do you?

Do you know what the secret to viral marketing is?

It’s participation.

How a Headline Can Be Link Bait for Bloggers Who Love Viral Marketing.

Have a good weekend. ;)

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How to Attract Links and Increase Web Traffic – The Ultimate Guide

Links and traffic… who wants some?

The number of excellent resources that have come out since the beginning of the year on attracting links and building traffic has really mushroomed. Plus there are some timeless classics that are still very relevant today.

I think it makes sense to compile the very best in one handy location and share it, so here’s my entire collection. If I missed your link and traffic resource let me know and I’ll take a look.

Now, it doesn’t matter if you like the term “link baiting” or not. It’s the process that one goes through to attract links that matters, not whether you prefer to think of your content as bait for links. I like to think that creating content that increases web traffic and builds links simply falls under the general social media optimization marketing buzz phrase that is gaining in popularity.

So, here’s your ultimate “how to” guide to creating content that attracts links and drives traffic in the social media environment:

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Viral Manipulation for Fame and Profit

While it’s been a hot topic since Hotmail went huge, the buzz about viral marketing has never been stronger thanks to both social media and ubiquitous online video. No doubt every MBA with an emphasis in marketing is talking about “viral stories” in between latte slurps.

As a painful example of a story that went viral big and fast, think about how many people knew the name John Mark Karr prior to two weeks ago.

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Are You a Resourceful Blogger?

If there’s one characteristic that I believe leads to success, it’s resourcefulness. Finding a way to get things done is the skill that makes for an effective person—in business and otherwise—and finding that way without throwing money at the problem is often the most effective answer.

But being a resourceful blogger has a double meaning.

In Viral Copy, I set forth four categories of content that tend to attract links. One of those was providing free resources to your readers.

It’s naturally my favorite of the four.

Dan Zarrella nails it when he simultaneously affirms the value of resources and rejects the “content as filler” philosophy:

Content is dead and resource is king.

Yep.

Link Karma and the Sandbox of Gloom

Stuck in the Google sandbox?

If you’ve just started blogging, you probably need links more than you want to read link posts. So, I’m going to dedicate this installment of Link Karma to resources that will help you score links.

Here we go…

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How to Link Bait Me

So, I got a head’s up from the proprietor of SEO Black Hat today, letting me know about a “story post” that had been written in accordance with my advice. Of course I dutifully headed on over.

The story is about Breana, an enterprising blogger on her way up. She seemed to be heading for web success, but she made one crucial mistake that proved fatal to her dreams.

You see, Breana used the most popular blogging software, WordPress. Since she had passed SEO 101, she had enabled the “Search Engine Friendly URLs” feature that rewrites the URLs to include the title of the post. Every week she did a roundup of posts she liked and titled it:

“This Week’s Best Posts.”

She linked to all the top posts and WordPress pinged the other posts for a trackback.

Unfortunately for her, WordPress rewrote her URLs as:

http://breanacatblog.com/this-week%e2%80%99s-top-posts/

You see, %e2%80%99 is how wordpress encodes the apostrophe. The bigger problem than that being an ugly URL is that other WordPress blogs strip out some special characters (like %) on trackback.

The other very powerful and influential bloggers who received that trackback saw the link as:

http://breanacatblog.com/thie-weeke28099s-best-links/

When they clicked the link to see who was linking to them, all they got was a 404 Error Page.

Man! Were these bloggers pissed …

To make a long story short, Breana crashes and burns as a blogger, and ends up a homeless crackhead hooker. It’s all very sad.

Of course, “Breana” is a very thinly disguised reference to me.

Check out the URL of my last post. Doh!

I’ve had bloggers try to link bait me in the past by being contentious or even rude.

That’s simply not going to work with me.

But if you make me laugh…

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