The History of Link Bait

Woe is me…

A reader contacted me after my last post and called me out for using the term “link bait” in it.

While he was nice enough, the objection seemed to be that only a sleazy marketer would try to “bait” someone to visit, or link to, a web site.

Never mind that I’ve called the term inelegant several times myself.

Or that “link bait” is just a sexy term for high-quality content that benefits the reader.

I can certainly see that the word “bait” has potentially negative connotations even beyond the fishy subtext. Bait and switch comes to mind.

And I also realize that in the early days of blogging, the only creative bait that was utilized by the pioneers amounted to attacks and insults.

But let’s look at the history of the word “bait” as it relates to content, and see if the original connotation is negative or not.

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Do You Love Viral Marketing?

Do you?

Do you know what the secret to viral marketing is?

It’s participation.

How a Headline Can Be Link Bait for Bloggers Who Love Viral Marketing.

Have a good weekend. 😉

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How to Attract Links and Increase Web Traffic – The Ultimate Guide

Links and traffic… who wants some?

The number of excellent resources that have come out since the beginning of the year on attracting links and building traffic has really mushroomed. Plus there are some timeless classics that are still very relevant today.

I think it makes sense to compile the very best in one handy location and share it, so here’s my entire collection. If I missed your link and traffic resource let me know and I’ll take a look.

Now, it doesn’t matter if you like the term “link baiting” or not. It’s the process that one goes through to attract links that matters, not whether you prefer to think of your content as bait for links. I like to think that creating content that increases web traffic and builds links simply falls under the general social media optimization marketing buzz phrase that is gaining in popularity.

So, here’s your ultimate “how to” guide to creating content that attracts links and drives traffic in the social media environment:

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Viral Manipulation for Fame and Profit

While it’s been a hot topic since Hotmail went huge, the buzz about viral marketing has never been stronger thanks to both social media and ubiquitous online video. No doubt every MBA with an emphasis in marketing is talking about “viral stories” in between latte slurps.

As a painful example of a story that went viral big and fast, think about how many people knew the name John Mark Karr prior to two weeks ago.

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Are You a Resourceful Blogger?

If there’s one characteristic that I believe leads to success, it’s resourcefulness. Finding a way to get things done is the skill that makes for an effective person—in business and otherwise—and finding that way without throwing money at the problem is often the most effective answer.

But being a resourceful blogger has a double meaning.

In Viral Copy, I set forth four categories of content that tend to attract links. One of those was providing free resources to your readers.

It’s naturally my favorite of the four.

Dan Zarrella nails it when he simultaneously affirms the value of resources and rejects the “content as filler” philosophy:

Content is dead and resource is king.

Yep.

Link Karma and the Sandbox of Gloom

Stuck in the Google sandbox?

If you’ve just started blogging, you probably need links more than you want to read link posts. So, I’m going to dedicate this installment of Link Karma to resources that will help you score links.

Here we go…

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