Woe is me…
A reader contacted me after my last post and called me out for using the term “link bait” in it.
While he was nice enough, the objection seemed to be that only a sleazy marketer would try to “bait” someone to visit, or link to, a web site.
Never mind that I’ve called the term inelegant several times myself.
Or that “link bait” is just a sexy term for high-quality content that benefits the reader.
I can certainly see that the word “bait” has potentially negative connotations even beyond the fishy subtext. Bait and switch comes to mind.
And I also realize that in the early days of blogging, the only creative bait that was utilized by the pioneers amounted to attacks and insults.
But let’s look at the history of the word “bait” as it relates to content, and see if the original connotation is negative or not.