The number of excellent resources that have come out since the beginning of the year on attracting links and building traffic has really mushroomed. Plus there are some timeless classics that are still very relevant today.
I think it makes sense to compile the very best in one handy location and share it, so here’s my entire collection. If I missed your link and traffic resource let me know and I’ll take a look.
Now, it doesn’t matter if you like the term “link baiting” or not. It’s the process that one goes through to attract links that matters, not whether you prefer to think of your content as bait for links. I like to think that creating content that increases web traffic and builds links simply falls under the general social media optimization marketing buzz phrase that is gaining in popularity.
So, here’s your ultimate “how to” guide to creating content that attracts links and drives traffic in the social media environment:
While it’s been a hot topic since Hotmail went huge, the buzz about viral marketing has never been stronger thanks to both social media and ubiquitous online video. No doubt every MBA with an emphasis in marketing is talking about “viral stories” in between latte slurps.
As a painful example of a story that went viral big and fast, think about how many people knew the name John Mark Karr prior to two weeks ago.
If there’s one characteristic that I believe leads to success, it’s resourcefulness. Finding a way to get things done is the skill that makes for an effective person—in business and otherwise—and finding that way without throwing money at the problem is often the most effective answer.
But being a resourceful blogger has a double meaning.
In Viral Copy, I set forth four categories of content that tend to attract links. One of those was providing free resources to your readers.
So, I got a head’s up from the proprietor of SEO Black Hat today, letting me know about a “story post” that had been written in accordance with my advice. Of course I dutifully headed on over.
The story is about Breana, an enterprising blogger on her way up. She seemed to be heading for web success, but she made one crucial mistake that proved fatal to her dreams.
You see, Breana used the most popular blogging software, WordPress. Since she had passed SEO 101, she had enabled the “Search Engine Friendly URLs” feature that rewrites the URLs to include the title of the post. Every week she did a roundup of posts she liked and titled it:
“This Week’s Best Posts.”
She linked to all the top posts and WordPress pinged the other posts for a trackback.
Unfortunately for her, WordPress rewrote her URLs as: