Online marketing that works
Let’s quickly review: Email marketing works.
In fact, none of the shiny new communication technologies even come close. With more than 188 billion messages sent every day, email is a more important and influential tool for your business than it has ever been.
Email isn’t going anywhere, and we think it’s time you got serious about building your email list.
Our StudioPress division has built the Generate theme for WordPress to help you get that done.
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Welcome to The Lede.
Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting.
Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between.
No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may (or may not) be worth.
All right then, on with it …
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I started blogging in 2007 because I’d just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author’s marketing arsenal.
What I didn’t realize was how huge.
It’s become the core of my marketing outreach not just for books, but for everything I do.
But with the launch of my new book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance, I decided to take things to an entirely different level, test a bunch of new strategies, and bring video strongly into the picture.
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Well, it was bound to happen one day.
After three wonderful years of writing almost exclusively for Copyblogger, I’m finally branching off and launching my own blog.
But not for the reasons you might think.
It’s not because Brian Clark has finally put his foot down and refused to meet my extravagant demands.
It’s not because Sonia Simone is a pink-haired tyrant who rules Copyblogger with an iron fist.
No, the truth is, I see a problem:
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Sure, you want comments.
And subscribers, and shares, and likes.
But you don’t really care about any of these things. You want what they will eventually lead to …
Money.
Yes, traffic is good, and so is reader engagement. But if you’re reading this, chances are you’re running a blog with the intention of marketing a business and making some money.
Now, that could be a bit distressing, because most bloggers are broke.
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Well, why not?
They are the problem, right?
Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried:
You don’t know. You can’t know. And it bothers you.
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