You’ve probably heard how important email marketing is for your business, but do you know how it can specifically save you time and increase revenue?
When I started AppSumo.com, it took me three months to get a special deal with a company to promote one of our sales. Then on the day of the sale, I’d ask everyone I know to tweet about it.
We’d have a successful launch, but then the following week when we did another promotion, we had to start all over again — and go make as much noise as possible to get our potential customers’ attention.
I call this “amnesia marketing.” It’s when marketers have to start from the bottom every time they promote a product.
But once we grew our email list and had a built-in audience, we were able to ditch amnesia marketing once and for all.