Don’t Be Cameron Diaz

Building Your Fan Club

So let’s get real.

Can blogging really build you a fan club?

In other words, can it make you a celebrity?

The answer, of course, is yes. And you don’t need to be anywhere near the so-called blogging A-List for it to happen.

After all, as historian Daniel Boorstin once said, celebrities are simply people that are well known for their well knownness. So whether your audience is 100 or 100,000, you’ll have your own fan club as long as those people are into what you’re doing.

Anyone can do it, but only some will do it well. Doing it well will have a lot to do with how you treat the people who pay attention to what you do and say.

As various forms of media have aggressively expanded in the last century, so has the concept of celebrity. Back during the early days of film, a viewer’s interaction with the stars was nothing short of awe-inspiring. You sat in a cavernous, temple-like movie theater and watched as your heroes where projected, literally larger-than-life, on the screen before you.

When television came along, things changed a bit. Not only were the stars cut down to size, but TV made them come to us. Now you could do your ironing while you watched, and simply switch the channel if you became bored.

Then came 24-hour media saturation, where meteorologists, home decorators, infomercial gurus and sports commentators are all deemed celebrities, simply by being well known.

And now, more than a decade into the Web, we have a medium where just about anyone inclined to do so can broadcast their thoughts and likeness. As easy as blogging and other social media make it to publish, it has become clear that Warhol was right.

But whether you’re Robert Redford or Robert Scoble, one thing remains the same.

Give people half a chance, and they’ll tear you down as quickly as they built you up. Especially if you (1) forget what it was that attracted people to you in the first place, and (2) ignore what they want from you going forward.

Some of the biggest stars around understand this, while others are either completely clueless or too full of themselves to be gracious. Get a bit of blogging fame going for you, and you’ll need to figure out how to best treat your own fans.

As conflicted as he has been about fame and the Hollywood system, Johnny Depp shows nothing but love for his fans. Catch him in a crowded airport, and he’ll sign an autograph for you while carrying his luggage. George Clooney is another giant star who knows where his bread is buttered. He’ll happily joke around with and sign autographs for his legions of devotees, often while making self-deprecating comments about himself in the process.

Cameron Diaz, on the other hand, either hasn’t a clue or thinks she’s much too smart for her silly fans. Ask her for an autograph, and she’ll not only refuse, she’ll lecture you about how dumb autographs are (which is another way of saying how dumb the person making the request is).

I don’t care if you’re an actor, singer, blogger (or all three) — building a fan club is hard. You’ve got to figure out what you possess that has value to others, and then never forget the fact that unless you’re continuing to give people something that’s important to them, you’re destined for the “where are they now” category.

And it remains to be seen if washed-up bloggers will even rate a show on VH-1.

So, really… don’t be Cameron Diaz.

Subscribe to Copyblogger today!

How Co-Registration Can Build Your Fan Club Fast

Building Your Fan Club

What if you could have other websites out recruiting subscribers for you, 24/7?

That’s basically how co-registration works. You make arrangements with partners to offer your email newsletter (or blog posts via email) for potential readers to subscribe to. If your offer is compelling enough, the subscriber will be automatically added to your email subscription list after they opt-in.

There are various ways to go about this, some better than others, but each with unique considerations to keep in mind. There are paid arrangements, barter arrangements, and sometimes hybrids. Keep in mind that this is in no way buying or trading email addresses — it’s simply a form of off-site advertising that offers an opt-in subscription to your content, plus any relevant bonus reports or tutorials that you may offer as an enticement.

[ Continue Reading… ]

5 Steps to Pay Per Click Advertising That Works

Building Your Fan Club

Compared with the ineffective crapshoot that is traditional advertising, there’s no better way to get targeted traffic than through pay-for-performance keyword advertising in search engines. If you’re not clear on what pay per click ads are, those are the sponsored links that show up when you perform a web search in Google, Yahoo and other search engines.

While more targeted than offline advertising or banner ads, it’s certainly possible to throw away a lot of cash with pay per click. The way to do that is to fail to think strategically about where you send people who click on your ads.

The goal of pay per click advertising is to get in front of searchers who are looking specifically for what you have to offer. This takes careful keyword research, strategic bidding, and compelling ad copy just to get the click.

The problem is, that’s where most people stop.

[ Continue Reading… ]

Building Traffic to Build Your Fan Club

Building Your Fan Club

It’s hard to engage readers on a continual basis.

It’s downright impossible to even get to that stage if no one stops by in the first place.

Those of you who have read Viral Copy know that I discussed eleven strategies in four categories for gaining attention and links from other bloggers. And if you’ve been around this blog for a while you also know that I primarily use only one of the categories and two of the strategies.

The category is Resources and the two strategies are tutorials and free ebooks.

[ Continue Reading… ]

What’s Your Blog Really About?

image of Building your fan club logo

I read a great story this morning.

It’s all about this guy who started blogging back in 2002 after he read an article on the subject. He spent all his free time teaching himself the ins-and-outs of blogging back at a time when all the “how to blog” resources we have today didn’t exist.

He continued to start additional blogs on different subjects, and soon discovered that he was making enough income to cut back his employment to part time so he could focus more on blogging. He decided to really give this blogging thing a go and see if he could make a living from it.

From there, he eventually did become a full time blogger, supported mostly by advertising revenue from close to 20 blogs. It seems this fellow had stumbled into a thoroughly modern new profession, and it allowed him to make much more money than he had previously.

Where did I read this story?

[ Continue Reading… ]

Four Simple Steps to More Blog Subscribers

Do you know the quickest, simplest way to get more subscribers to your blog?

The answer is to ask them to subscribe, and make it as easy as possible.

Wow. That’s way too obvious, right?

And yet, day in and day out, I see bloggers who not only fail to ask for the subscription, they downright make it difficult to subscribe. I’ve literally had to poke around on some blogs just trying to find a way to get the content delivered.

Most people won’t do that. And I’ve ended up ditching plenty of blogs because it was too much of a hassle.

So, believe it or not, you can gain an advantage over your competition by simply making it easier to subscribe. The successful conversion of visitors to subscribers is in no small part related to simple usability and motivation adjustments.

[ Continue Reading… ]