How to Get Your Metrics Really Working


In the final part of this series on The Mainframe, hosts Tony Clark and Chris Garrett discuss how to use your tools to apply metrics processes that provide you with the information you need to take action.

And please note: Chris had a bit of audio trouble in this episode. Normal service will resume next week!

Read More…

The Zen of Measurement, Optimization, and Focus


In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math.

Read More…

The 2 Things that Make a Dull Product Irresistible


When you say the word “data,” few people perk up their ears. It’s a cold word that brings to mind row after row of zeros and ones.

Yet, we need data to help us make sound business decisions, uncover lost opportunities, and perfect our current efforts.

So how do you talk about software that sorts through massive amounts of complicated data? What’s the benefit? How about curing cancer?

See, if you want people to care about your copy, then something has to be at risk. And the higher the stakes, the more compelling the copy.

Read More…

The Right Way to Measure Audience Attraction, Retention, and Conversion


We know tracking your progress and metrics are important, but how do you measure your business in a way that enables you to make good business decisions?

Find out in this episode of The Mainframe …

Read More…

Why #VanityMetrics Are Worthless (and What Really Matters)


It’s been a bad couple of weeks for Web 2.0.

The original queen of mommy bloggers, Dooce, is retiring from blogging. And blogging’s original crown prince, Jason Kottke is having similar thoughts. For no other reason than what used to seem like a decent business model (ad-driven, independent blogging) isn’t so much anymore.

Across town, Twitter just lost billions of dollars in market cap, for pretty similar reasons — Web 2.0 just isn’t as valuable a place to spend time as it used to be.

At least, not for people hoping to make money.

Read More…

A Quick-Start Guide to Measuring Your Content Marketing Efforts

Authority Rainmaker 2015 speaker, Michael King

Simply put, if you’re not measuring, you’re not marketing.

In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.

Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.

Let’s talk about how to get started effectively measuring your content marketing efforts.
Read More…