Chase Customers, Not Clicks

You want to be a broke-ass blogger, don’t you?

No!

Good gracious, of course you don’t. (At least I hope not.)

But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom.

What’s sad is that a lot of of online business owners do pay more attention to vanity stats than fundamental business metrics. So if you can shift your mindset, you’ll be ahead of the curve.

Fortunately, Tom Martin is here on this week’s episode of The Lede with straight talk that every online business owner will benefit from hearing, understanding, and acting on.

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Finally … Site Analytics for Plain Folks

Image of vintage schoolhouse

Analytics.

It’s a strange, four-syllable word that causes some people strange fits.

You can’t really turn around without running into it in some form (metrics, reports, data, dashboards) or someone telling you how insanely important it is.

There’s no shortage of site analytics tools — starting with the most popular, Google Analytics (GA). These tools can measure the routine (traffic, clickthroughs, page views) to the complex (visitor flow, channel acquisition, reverse goal path conversion).

And if you are like me, this stuff overwhelms you.

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How to Make WordPress Sites Load 72.7% Faster

Image of going faster

You want to know the secret to a faster WordPress website?

You and everyone else.

But it’s not a secret. The problem is that there is a whole lot of misguidance out there that makes it hard for site owners like you and me to identify the solutions that really work.

Let’s cut the crap and turn down the hype.

If your house has foundation problems, you don’t treat your windows. You fix the foundation. If your car is idling rough, you don’t change your tires. You get under the hood and address the engine.

So if your WordPress website is slow, why on earth would you look to the edges first for a solution?

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Where Marketing is Going … in 2013 and Beyond

image of an open road

2013 is already shaping up to be an epic year for marketers and writers. It’s the year that content, social, search, and email are coming together, working in sync for the greater good of marketing-kind.

It’s also the year that wise marketing departments will use analytics and automation to scale their efforts and make better decisions.

It’s the year that content tipped from being an interesting option to being a must-have.

And paired with that, it’s The Year of the Online Writer — in other words, the year that content creators begin to be valued as the creators of valuable assets, rather than an expense on the balance sheet.

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Is Pinterest Traffic Worthless?

image of pinterest logo

You’ve seen tons of articles raving about it.

How it’s driving more traffic than anything in the known universe. How you need to be “pinning” and have “pinnable stuff” or you’re going to fail at this magical new social network. How it’s the greatest thing since, well, the last greatest thing.

And you want someone to be straight with you. So here’s the truth …

Pinterest traffic is worthless.

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Introducing The Lede: A Copywriting and Content Marketing Sheet

The Lede | copyblogger.com

Welcome to The Lede.

Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting.

Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between.

No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may (or may not) be worth.

All right then, on with it …

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