The Zen of Measurement, Optimization, and Focus

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In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math.

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The 2 Things that Make a Dull Product Irresistible

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When you say the word “data,” few people perk up their ears. It’s a cold word that brings to mind row after row of zeros and ones.

Yet, we need data to help us make sound business decisions, uncover lost opportunities, and perfect our current efforts.

So how do you talk about software that sorts through massive amounts of complicated data? What’s the benefit? How about curing cancer?

See, if you want people to care about your copy, then something has to be at risk. And the higher the stakes, the more compelling the copy.

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The Right Way to Measure Audience Attraction, Retention, and Conversion

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We know tracking your progress and metrics are important, but how do you measure your business in a way that enables you to make good business decisions?

Find out in this episode of The Mainframe …

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Why #VanityMetrics Are Worthless (and What Really Matters)

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It’s been a bad couple of weeks for Web 2.0.

The original queen of mommy bloggers, Dooce, is retiring from blogging. And blogging’s original crown prince, Jason Kottke is having similar thoughts. For no other reason than what used to seem like a decent business model (ad-driven, independent blogging) isn’t so much anymore.

Across town, Twitter just lost billions of dollars in market cap, for pretty similar reasons — Web 2.0 just isn’t as valuable a place to spend time as it used to be.

At least, not for people hoping to make money.

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A Quick-Start Guide to Measuring Your Content Marketing Efforts

Authority Rainmaker 2015 speaker, Michael King

Simply put, if you’re not measuring, you’re not marketing.

In fact, if you’re whipping up blog posts and infographics without business objectives, you’re basically partaking in a very expensive version of arts and crafts.

Your job as a content marketer is to show your boss the money — not traffic, not links — mon-naay.

Let’s talk about how to get started effectively measuring your content marketing efforts.

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Chase Customers, Not Clicks

You want to be a broke-ass blogger, don’t you?

No!

Good gracious, of course you don’t. (At least I hope not.)

But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom.

What’s sad is that a lot of of online business owners do pay more attention to vanity stats than fundamental business metrics. So if you can shift your mindset, you’ll be ahead of the curve.

Fortunately, Tom Martin is here on this week’s episode of The Lede with straight talk that every online business owner will benefit from hearing, understanding, and acting on.

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