In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math.
When you say the word “data,” few people perk up their ears. It’s a cold word that brings to mind row after row of zeros and ones.
Yet, we need data to help us make sound business decisions, uncover lost opportunities, and perfect our current efforts.
So how do you talk about software that sorts through massive amounts of complicated data? What’s the benefit? How about curing cancer?
See, if you want people to care about your copy, then something has to be at risk. And the higher the stakes, the more compelling the copy.
We know tracking your progress and metrics are important, but how do you measure your business in a way that enables you to make good business decisions?
Find out in this episode of The Mainframe …
You want to be a broke-ass blogger, don’t you?
Good gracious, of course you don’t. (At least I hope not.)
But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom.
What’s sad is that a lot of of online business owners do pay more attention to vanity stats than fundamental business metrics. So if you can shift your mindset, you’ll be ahead of the curve.
Fortunately, Tom Martin is here on this week’s episode of The Lede with straight talk that every online business owner will benefit from hearing, understanding, and acting on.