A Social Media Marketing Case Study: Uncertainty by Jonathan Fields

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I started blogging in 2007 because I’d just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author’s marketing arsenal.

What I didn’t realize was how huge.

It’s become the core of my marketing outreach not just for books, but for everything I do.

But with the launch of my new book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance, I decided to take things to an entirely different level, test a bunch of new strategies, and bring video strongly into the picture.

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23 Reasons Your Blog Isn’t Making Any Money (And What To Do About It!)

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Sure, you want comments.

And subscribers, and shares, and likes.

But you don’t really care about any of these things. You want what they will eventually lead to …

Money.

Yes, traffic is good, and so is reader engagement. But if you’re reading this, chances are you’re running a blog with the intention of marketing a business and making some money.

Now, that could be a bit distressing, because most bloggers are broke.

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A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You

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Well, why not?

They are the problem, right?

Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried:

  • If you ask a popular blogger for a link, will you get a reply?
  • If you ask a partner to email a product offer to their list, will they agree?
  • If you ask a friend for a donation, will they write you a check?

You don’t know. You can’t know. And it bothers you.

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Introducing the StudioPress Marketplace: Great WordPress Themes from Exceptional Designers

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When you’re buying a premium theme for your hosted WordPress site, you have to ask yourself (or someone who knows what they’re doing) real questions about security, stability, SEO, ease of use, ease of updates, and much more.

That’s why we created the Genesis framework to be the rock-solid foundation of a smart WordPress site. Then it’s just a matter of dressing it up with a cool paint job.

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5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter

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When was the last time you wrote something with the intent to specifically motivate your readers to take action?

Admit it or not, we’re all in the same game.

Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.

You want them to do something.

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12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash

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Have you ever looked back through your old blog posts and thought, “Why did I give away all of this brilliant writing for free?”

Well, here’s some good news: Unless your blog topic is last night’s baseball scores or this week’s hurricane, there’s income potential in those old posts yet.

Loads of it.

If your posts have evergreen, highly useful information, they can be turned into paid products.

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