Why Don’t Some Online Courses Sell?


Online courses are a great way to build a business. They’re also a great way to get better-qualified clients, or build an additional revenue stream by providing an alternative to your services.

But sometimes, things don’t go as planned. Your course isn’t selling as much as you’d like, or worse, it’s not selling at all.

There’s a methodical analysis you can perform to see if you can spot the problem. Of course, this is the same analysis you should perform before you create a course.

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4 Deep Marketing Questions (with Answers!)


Once again, Confessions of a Pink-Haired Marketer host Sonia Simone is jazzed to have four great questions from the audience about marketing and business.

How do you move forward when you’ve made a big change with your business? How do you get the confidence to launch your product?

And just what is Sonia’s evil ulterior motive for recording her podcast?

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Why Creating Your First Blockbuster Online Product Is Easier Than You Think

chocolate cupcakes with white frosting and rainbow sprinkles

Imagine you’ve just launched your first product.

It’s a short little course, just a few weeks long, that teaches the “DIY” version of the topics you help people with every day. You built it once, delivered it online, and now it works for you while you’re off doing other activities you love.

This online course has been a transformative force in your life.

You’ve found financial freedom, because you’re no longer constrained by the economics of trading time for money. And you’ve multiplied your impact, making the world a better place for dozens, hundreds, or even thousands of people.

It’s a pretty picture, isn’t it?

But you and I both know it isn’t so easy to achieve.

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A Warts-and-All Guide to Kickstarter: What Works and What Doesn’t (Plus Where We Royally Screwed Up)

Image of papers strewn about on a lawn

You have your big idea, and now you need funding.

Your idea is awesome — the kind everyone will immediately understand and get excited about.

The world will see how amazing the idea is, and funding will rain down upon you.

But guess what? It won’t.

These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign. It’s been very successful … but that’s happened in spite of some serious blunders on our part.

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A Social Media Marketing Case Study: Uncertainty by Jonathan Fields

image of Jonathan Field's Uncertainty

I started blogging in 2007 because I’d just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author’s marketing arsenal.

What I didn’t realize was how huge.

It’s become the core of my marketing outreach not just for books, but for everything I do.

But with the launch of my new book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance, I decided to take things to an entirely different level, test a bunch of new strategies, and bring video strongly into the picture.

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23 Reasons Your Blog Isn’t Making Any Money (And What To Do About It!)

image of broke man

Sure, you want comments.

And subscribers, and shares, and likes.

But you don’t really care about any of these things. You want what they will eventually lead to …


Yes, traffic is good, and so is reader engagement. But if you’re reading this, chances are you’re running a blog with the intention of marketing a business and making some money.

Now, that could be a bit distressing, because most bloggers are broke.

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