Content marketing tools and training.
I was amazed.
Jaw-on-the-floor astounded.
I’d been imagining what it would feel like for a long time, and truly believed if I put my mind to the task and nose to the grindstone, it was sure to happen.
But the reality was like seeing a six-pack after 100,000 crunches (not that I’d know anything about that).
I never thought I would know what it felt like to hit a million dollars with a first launch.
Whether you’re a one-person shop at a kitchen table, or the next Rupert Murdoch (or both), you need to start thinking like a media business.
Say you want to run an online magazine. Or maybe you’re a personal publisher executing on myriad ideas that need more options than a simple blog post can provide.
You’re covering multiple topics, in multiple formats.
You’ve got video, you’ve got text, you’ve got photos … You’ve got the idea.
How do you organize and layout all that content in a meaningful and attractive way for your readers?
Are you noticing an awful lot of launches nowadays?
Well, it’s not just you.
As many bloggers jump off the Adsense bandwagon, they’re getting into the launch game, with a neverending stream of premium eBooks, white papers, audio interview series, video courses, membership sites, networking events, webinars, conferences, consultation packages, private coaching groups, print books, physical items, and anything else that could be wrangled together into a marketable asset.
And because bloggers are good at creating content, they don’t just release these products without any buildup. They’re conducting multi-stage launches with tons of strong content.
So if you’ve got something to bring to market, is there any point? Is there any way to cut through all this noise?
Remember those puzzles you used to do when you were six or seven?
That mass of dots and numbers on a page just looked like a mess.
But when you went through and connected dot 1 to dot 2, moving on through dots 100 and 101, you wound up with a picture of a pony.
You might think you’ve outgrown connect-the-dots. But actually, it’s one of the most important strategies for online entrepreneurs and small businesses looking to build profits with online marketing.
