Online marketing that works
What if, 30 days from now, you had a finished, well-crafted eBook sitting on your hard drive, ready to distribute and sell?
That might sound next-to-impossible to you, but it’s not.
Every November, over 200,000 people worldwide take part in NaNoWriMo — “(inter)National Novel Writing Month”.
NaNoWriMo participants aim to write 50,000 words during the month, and tens of thousands of them manage to do it.
If those writers can do that, you can write a 20,000 word ebook in a month.
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As a professional copywriter, there’s one question that tends to pop up constantly from my readers and clients … “Can you teach me to write like you?”
My knee-jerk answer is usually something like, “Um. No. There is no other like me! I reign supreme! Me! Me! Me!”
OK, I’m not really that egocentric.
But I do typically respond with something along the lines of “I’d love to teach you how, but I don’t know how I do it … I just do it.” And then I run off to a dark corner somewhere to eat sweet potato French fries like they’re going outta style.
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Have you ever looked back through your old blog posts and thought, “Why did I give away all of this brilliant writing for free?”
Well, here’s some good news: Unless your blog topic is last night’s baseball scores or this week’s hurricane, there’s income potential in those old posts yet.
Loads of it.
If your posts have evergreen, highly useful information, they can be turned into paid products.
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One of the original forms of content marketing is publishing a good old-fashioned book. It’s not the book sales that make most business authors wealthy, but what they can do because they’ve written a book — consulting, speaking engagements, and more.
But here’s the twist. A recent report out a few weeks ago that electronic books are outselling paperback books, and Apple expects to sell more than 28 million iPads by the end of 2011. So it’s no surprise that a lot of writers want to know how they can get a new-fangled electronic book into the iBookstore.
Getting your book into the iBookstore can be a low-cost and profitable route that exposes your work to entirely new markets. But getting a book approved by Apple isn’t a simple process.
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Copyblogger is about to go on our annual holiday hiatus. We’ll be taking a break from posting while we catch up, get rested, and get excited about what we’ve got in store for you in 2010.
You may be taking a little time off yourself. Or you may still be going into the office, but the last week of the year is often a time when routine tasks slow down or stop altogether.
So what’s the smartest, most productive use you could make of the next seven days?
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We live in a world of free. If you’re trying to make money, especially online, you might think that would make things difficult.
Every day, someone releases a new eBook, video, or podcast that not only contains tremendous value, but gives away many of the “tricks of the trade” that we used to have to pay for.
You’d think that the paid content business would be shrinking in the face of all this free information, but it keeps getting stronger. How can that be?
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