Bringing More Emotion into Your Writing, from the Inside Out


Great content and copywriting builds emotional resonance. But how does that happen? And do you need to be a “genius” writer to create it?

Handling emotion in your writing is a favorite topic of many writers — from novelists to copywriters and including those who write content for the web.

But sometimes we mistake professionalism for whitewashing, and we miss out on using a full range of emotions to create content worth reading and sharing.

Confessions of a Pink-Haired Marketer host Sonia Simone recently saw the wonderful movie Inside Out, and it sparked some thoughts about how professional writers bring emotion to their work.

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How to Ditch Your Perfectionist Mindset


Today’s guest on Hack the Entrepreneur is a serial entrepreneur, speaker, blogger, consultant, coach at Systems Scientist, podcaster, and author of Owning It: Embrace the Best and Worst Parts of You to Thrive in Life and Business.

She is the founder of Mydzik Media, the host of The Off-Road Millenial podcast, where she talks about the future of work and millennial entrepreneurship, and she writes about personal branding and life-work balance for her personal site.

She is a scientist by trade, so she uses a mixture of her analytical and creative mind to help others identify their deficiencies and strengths within their personal lives and businesses.

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How to Create a Visual Brand and Fight the Dark Forces

How to Create a Visual Brand and Fight the Dark Forces

Have you seen Star Wars? Of course you have.

My colleagues at Copyblogger are a little crazy about this movie, so when they found out that I had never seen Star Wars, they all freaked out.

The next day, I received a package with the complete trilogy on Blu-ray (the original one, of course) from our Chief Digital Officer, Chris Garrett.

I rushed to my TV set and watched them all at once.

I really enjoyed the films, but the visual branding of the dark forces really held my attention.

What can we learn about building a visual brand from Star Wars?

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The Key to Creating an Irreplaceable Podcast

how to brand your podcast so people want to listen

This post is about toothpaste.

And about being different.

And the wise words of two brilliant women.

And Champagne.

And how it all intertwines to create an essential piece of advice for how to get your podcast (or any other piece of online content for that matter) noticed, consumed, beloved … and never replaced.

Let’s start with the words of those two brilliant women.

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Why Writers Need to Develop a Sense of Humor


Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them?

Someone who can find the unique angle that will differentiate you from the mob?

Rough Draft host Demian Farnworth goes for the awkward edge because, when getting attention and visibility online is so difficult but so important, Demian wants a person to look at what he does and say, “Hey, why don’t we position you as, like, the priest of web writing?”

That’s goofy. But it gets people’s attention. Let Demian explain.

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The Overlooked ‘Details’ that Can Get Your Business Noticed


You’ve told people what you do and they’re still not interested? The answer might be right under your nose …

In this episode of Hit Publish, we’re going digging for gold as we look at one way to make sure you’re telling the best story about your business or service.

Quite often, when you Hit Publish on content for your own business, it’s easy to miss the golden details that build engagement and interest in your offer.

In fact, quite often business owners think these golden details are innocuous and not worth mentioning. That’s a mistake you definitely want to avoid.

Because to your customer, they can be the make-or-break details about whether they feel confident enough to do business with you.

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