Online marketing that works
In my opinion, the most powerful social media profile you can use is the LinkedIn profile.
Most powerful that is, if you are looking to do more business and/or achieve your professional goals.
There’s a certain mindset LinkedIn members have when they spend time there.
They don’t browse through pictures and videos of their friends.
They don’t go there to share 140 characters of their current status.
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There are plenty of great reasons to write an ebook.
A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members.
A big, paid-for ebook could be an important part of your revenue stream — and the first product in your sales funnel.
Being able to say, “I’m an author.” could give your credibility a massive boost.
So what’s stopping you? I think I know …
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So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).
We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don’t want an unedited version of the “real” you.
So you may be asking yourself — OK, what should I be doing with social media marketing?
How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?
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We made the buttons on the screen look so good you’ll want to lick them.
~ Steve Jobs
You’re creating great content to attract an audience. A loyal audience that comes to know, like and trust you.
But what if you never get the attention of that audience in the first place?
What if your blog visitors take one look at your well-written words and move right along because your page looks bland, boring, and amateurish?
You lose them at hello. Your words never had a chance to take root.
That’s where design can help.
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Well, why not?
They are the problem, right?
Here you are with a blog or a product or a charity you believe will change the world, and yet no matter how excited you are about the possibilities, no matter how much faith you have in yourself, you can’t help being worried:
You don’t know. You can’t know. And it bothers you.
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If you want to quickly build a responsive email list in the next 30 days — especially if you’re just starting online and don’t have a lot of money — the following strategy can get the job done.
Here’s the story:
Several years ago, I was struggling to build my email list and nothing seemed to work.
I wrote hundreds of ezine articles. I tried setting up joint ventures with other list owners. I even added loads of fresh content to my site hoping to attract search engine traffic and leads.
All of these things were helpful, but they didn’t deliver the big “hit” I wanted.
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