The Key to Creating an Irreplaceable Podcast

how to brand your podcast so people want to listen

This post is about toothpaste.

And about being different.

And the wise words of two brilliant women.

And Champagne.

And how it all intertwines to create an essential piece of advice for how to get your podcast (or any other piece of online content for that matter) noticed, consumed, beloved … and never replaced.

Let’s start with the words of those two brilliant women.

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Why Writers Need to Develop a Sense of Humor


Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them?

Someone who can find the unique angle that will differentiate you from the mob?

Rough Draft host Demian Farnworth goes for the awkward edge because, when getting attention and visibility online is so difficult but so important, Demian wants a person to look at what he does and say, “Hey, why don’t we position you as, like, the priest of web writing?”

That’s goofy. But it gets people’s attention. Let Demian explain.

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The Overlooked ‘Details’ that Can Get Your Business Noticed


You’ve told people what you do and they’re still not interested? The answer might be right under your nose …

In this episode of Hit Publish, we’re going digging for gold as we look at one way to make sure you’re telling the best story about your business or service.

Quite often, when you Hit Publish on content for your own business, it’s easy to miss the golden details that build engagement and interest in your offer.

In fact, quite often business owners think these golden details are innocuous and not worth mentioning. That’s a mistake you definitely want to avoid.

Because to your customer, they can be the make-or-break details about whether they feel confident enough to do business with you.

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A Behind-the-Scenes Look at the Growth and Rebranding of No Sidebar


Today’s episode of No Sidebar is an inside look at the why and what of the rebrand.

When you experience growth of any kind, it’s natural to make an assessment of the changes that might become necessary in order to scale properly.

Such was the case with, and Brian Gardner thought it would be fun to share the experiences he had while putting it through a transformation.

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The Princess of Profanity on Finding Your Voice as a Writer


Are you comfortable in your own skin? Or do you feel awkward and out of place? If the latter, then today’s episode of Rough Draft is for you.

Whenever host Demian Farnworth talks about authenticity or finding your voice, Erika Napoletano is always his go-to person for someone who’s owned her personality with an unapologetic, straightforward flair.

Don’t let her blunt approach and love of swear words drive you away, though. She is utterly human — full of compassion, humor, and business wisdom.

But she wasn’t always that way.

Her story of getting there is one of heartbreak. And trust Demian when he says you will cry. He did.

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Deadly Conversion Busters: How to Craft Your Uniqueness and Stand Out from the Competition


How do you get your market to notice, remember, and value you, when there are so many competing and conflicting messages out there vying for their attention?

And why did Tony record this session from within a pillow fort?

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