About Pages: How to Fascinate and Engage with Just One Look

about-pages

If you want your website’s About page to work, you have to answer one crucial question.

And no, the question isn’t, “How many years have you been in business?”

It’s the one question that’s at the top of your site visitor’s mind. And if you answer it to her satisfaction, there’s a good chance she’ll stick around to see what else you have for her.

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The Right Way to Approach Branding Your Podcast

branding-your-podcast

You may think that branding your podcast begins with the name and ends with your show art. Not so.

There is so much more to it, and it’s vitally important that you get it right from the beginning.

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5 Ways to Get More of the Online Attention You Crave

image of Elvis Presley toy

Listen — I remember what it was like.

Working hard on writing the best content I could. Content that solved reader problems, was interesting to read, showed some personality, and furthered my business goals.

Spending hours on posts that got nice attention from my small audience — but having trouble getting traction with a larger crowd.

It was working, but it was slow. And that’s frustrating. It’s hard to know you’re on the right path if only a few people are paying attention to you.

Over the months (and years), I learned some things about how to get that traction and grow my audience. Here are some of the most important ones I found.

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Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

Authority Rainmaker 2015 speaker, Bernadette Jiwa

Why bother?

Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.

In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …

Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — and it’s only Tuesday.

On these days — which may turn into months or even years — you hate what you do and feel like you don’t matter. That’s a terrible feeling, and you need someone to come along and tell you it doesn’t have to be that way.

Fortunately, there is someone.

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Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

The Lede Podcast logo

You have a natural ability to fascinate others that you may or may not be taking full advantage of.

And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships.

Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.

Those of you who are going to Authority Rainmaker this May will get to experience Sally’s passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.

And in today’s episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take Sally’s Fascination Advantage for free so that you can find out what your archetype is.)

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The 5-Step Process for Writing an About Page that Connects (and Converts)

wasp eating nectar from yellow flower

Although it seems like a natural place on your website to talk about yourself, a strong About page is really about empathy for your visitors.

When you write an effective About page, you dig into your readers’ minds and then communicate that you have what they need or want.

And you can’t afford to follow the herd. Just think about how many times you’ve clicked away from a website that included just a little too much “Me! Me! Me!”

You don’t want to be that person at the cocktail party who brags so incessantly that other party guests plan different routes to the restroom to avoid you. But you also don’t want to bore new visitors.

How do you strike the right balance?

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