Posts Filed Under Personal Branding
by James Chartrand
Have you ever asked yourself if you should be branding yourself or branding your business? You’re not alone. It’s a hot topic these days, and one worth thinking over.
Anyone can open a business on the Internet. The little guy has a chance. The individual can make it big. New businesses are cropping up left, right, and center.
People are feeling good these days, too. They have a shot at being someone special with their name in the lights and their work in demand. For professionals, opportunities are wide open. It’s the time to shine.
But professionals have a problem… all their assets are in their brains. When they go to bed at night, they bring their assets with them.
Click to continue →
by Brian Clark
One of the big buzz posts this week comes from Read/Write Web, and it does a great job of explaining why chasing “long tail” topics as a blogger is a bad move when it comes to making money. In other words, there’s certainly money to be made from the long tail (by aggregators such as Amazon, Netflix and b5Media), but very little money to be made by the individuals who actually create free content in ultra-niche topic areas.
Click to continue →
by Brian Clark
What do Thom Yorke, Tim Ferriss and successful new media publishers have in common?
It’s not just that they understand that smart marketing is about relationships more than quick one-time sales.
And it’s not just that they know it’s not just any relationship they want, but loyal, raving fans.
Click to continue →
by Brian Clark
David Lee Roth and Eddie and Alex Van Halen today officially announced the Van Halen reunion tour slated for this fall. The original line up is missing only Michael Anthony, who will be replaced on bass by Eddie’s 16-year-old son Wolfgang.
For Van Halen fans young and old, this is a pretty big deal. Why? Because after 22 long years, David Lee Roth will be back where he belongs, and the legend will come full circle.
There’s a reason why purists refer to the Sammy Hagar years as Van Hagar, and the Gary Cherone years as little as possible—it’s just not Van Halen without Dave.
Click to continue →
by Brian Clark
Want to be a celebrity?
You can be.
I’m not talking about being famous like Tom Cruise. You’re likely too tall to pass for Tom Cruise, even if you’re female.
What I’m talking about is being the name that pops in a person’s head when a certain area of expertise is mentioned. You want to be the go-to individual for that particular niche, especially when a citation, quote or interview is necessary for the media (social and traditional).
Click to continue →
