Deadly Conversion Busters: How to Craft Your Uniqueness and Stand Out from the Competition

stand-out

How do you get your market to notice, remember, and value you, when there are so many competing and conflicting messages out there vying for their attention?

And why did Tony record this session from within a pillow fort?

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Showrunner Short: Why Color Psychology Matters for Your Branding

color-psychology

There are many elements to take into account when you are determining how you will brand your podcast. Don’t overlook the psychological impact of the colors you choose.

In this Showrunner Short, Jerod Morris delivers a quick lesson on the oft-overlooked importance of color psychology in podcast branding. It matters both for your podcast’s artwork and for the overall branding of your platform.

How do you want your content to make your audience feel? What kind of emotional connection are you trying to make?

Your color choices should fall in line with the answers to these questions.

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About Pages: How to Fascinate and Engage with Just One Look

about-pages

If you want your website’s About page to work, you have to answer one crucial question.

And no, the question isn’t, “How many years have you been in business?”

It’s the one question that’s at the top of your site visitor’s mind. And if you answer it to her satisfaction, there’s a good chance she’ll stick around to see what else you have for her.

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The Right Way to Approach Branding Your Podcast

branding-your-podcast

You may think that branding your podcast begins with the name and ends with your show art. Not so.

There is so much more to it, and it’s vitally important that you get it right from the beginning.

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5 Ways to Get More of the Online Attention You Crave

image of Elvis Presley toy

Listen — I remember what it was like.

Working hard on writing the best content I could. Content that solved reader problems, was interesting to read, showed some personality, and furthered my business goals.

Spending hours on posts that got nice attention from my small audience — but having trouble getting traction with a larger crowd.

It was working, but it was slow. And that’s frustrating. It’s hard to know you’re on the right path if only a few people are paying attention to you.

Over the months (and years), I learned some things about how to get that traction and grow my audience. Here are some of the most important ones I found.

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Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

Authority Rainmaker 2015 speaker, Bernadette Jiwa

Why bother?

Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.

In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …

Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — and it’s only Tuesday.

On these days — which may turn into months or even years — you hate what you do and feel like you don’t matter. That’s a terrible feeling, and you need someone to come along and tell you it doesn’t have to be that way.

Fortunately, there is someone.

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