Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

Authority Rainmaker 2015 speaker, Bernadette Jiwa

Why bother?

Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.

In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …

Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — and it’s only Tuesday.

On these days — which may turn into months or even years — you hate what you do and feel like you don’t matter. That’s a terrible feeling, and you need someone to come along and tell you it doesn’t have to be that way.

Fortunately, there is someone.

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Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

The Lede Podcast logo

You have a natural ability to fascinate others that you may or may not be taking full advantage of.

And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships.

Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.

Those of you who are going to Authority Rainmaker this May will get to experience Sally’s passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.

And in today’s episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take Sally’s Fascination Advantage for free so that you can find out what your archetype is.)

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The 5-Step Process for Writing an About Page that Connects (and Converts)

wasp eating nectar from yellow flower

Although it seems like a natural place on your website to talk about yourself, a strong About page is really about empathy for your visitors.

When you write an effective About page, you dig into your readers’ minds and then communicate that you have what they need or want.

And you can’t afford to follow the herd. Just think about how many times you’ve clicked away from a website that included just a little too much “Me! Me! Me!”

You don’t want to be that person at the cocktail party who brags so incessantly that other party guests plan different routes to the restroom to avoid you. But you also don’t want to bore new visitors.

How do you strike the right balance?

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Follow This Superstar’s 7-Step Example to Dominate Your Industry

black leather platform heel crushing a cupcake

I woke up like this. I woke up like this. Flawless.

After listening to “Flawless” five times, Evette went to the mirror, and told herself the lyrics in the Beyoncé song were true.

She believed it. She internalized it. She embodied it.

Ready to dominate, Evette strutted over to her computer to fire off a blog post. A post that would enable her to claim her rightful place atop her industry.

The same way Beyoncé dominates her industry.

You’ve met an Evette before, right?

Someone who thinks she’s so flawless, all she has to do is show up and everyone will bow down to her.

But it doesn’t quite work that way. Not for the Evettes of the world. And not even for Beyoncé.

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How to Market Your Freelance Business Without Feeling Like an Impostor

mr. potato head with mustache giving two thumbs up

You’ve felt it, haven’t you?

That sick feeling clawing at your stomach every time you think about marketing your freelance business.

You’re worried you won’t be able to convince prospective clients you’re the right person for the job — that you’re the answer to their problems.

You may still feel like an impostor even if you’ve established a very solid level of authority and credibility with your blog.

What if you can’t deliver?

What if clients don’t love your work?

What if your past success has all been a fluke?

Just the thought of it makes your blood run cold, and you don’t know how to make yourself feel better.

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Why Content Marketing is the New Branding

image of Warhol's Campbell's Soup can

Branding isn’t your company name.

It’s not a tag line. It’s not a logo.

Branding is just another name for creating a perception.

When marketers ask, “How do we want to brand this product?” what they’re really asking is how they want their audience to think about that product once it comes to market.

A brand is a promise. It’s an expectation of an experience.

The company and tag line and logo and brand colors only exist to call that experience to mind.

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