How to Market Your Freelance Business Without Feeling Like an Impostor

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You’ve felt it, haven’t you?

That sick feeling clawing at your stomach every time you think about marketing your freelance business.

You’re worried you won’t be able to convince prospective clients you’re the right person for the job — that you’re the answer to their problems.

You may still feel like an impostor even if you’ve established a very solid level of authority and credibility with your blog.

What if you can’t deliver?

What if clients don’t love your work?

What if your past success has all been a fluke?

Just the thought of it makes your blood run cold, and you don’t know how to make yourself feel better.

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Why Content Marketing is the New Branding

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Branding isn’t your company name.

It’s not a tag line. It’s not a logo.

Branding is just another name for creating a perception.

When marketers ask, “How do we want to brand this product?” what they’re really asking is how they want their audience to think about that product once it comes to market.

A brand is a promise. It’s an expectation of an experience.

The company and tag line and logo and brand colors only exist to call that experience to mind.

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49 Ways to Gain the Trust
and Loyalty of Your Audience

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Let me guess, you’re an honest person.

You know what you’re talking about. And your clients, your friends, and your colleagues trust your advice.

But online things seem different.

How can you demonstrate that you’re competent, credible, and trustworthy? Gaining trust online may seem difficult. But it doesn’t need to be.

Online, you can’t assume trust is automatically established. Instead, you need to actively build your trustworthiness.

How?

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7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse

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In my opinion, the most powerful social media profile you can use is the LinkedIn profile.

Most powerful that is, if you are looking to do more business and/or achieve your professional goals.

There’s a certain mindset LinkedIn members have when they spend time there.

They don’t browse through pictures and videos of their friends.

They don’t go there to share 140 characters of their current status.

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You Already Know How to Write an Ebook … So What’s Stopping You?

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There are plenty of great reasons to write an ebook.

A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members.

A big, paid-for ebook could be an important part of your revenue stream — and the first product in your sales funnel.

Being able to say, “I’m an author.” could give your credibility a massive boost.

So what’s stopping you? I think I know …

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The 7 Essential Elements of Effective Social Media Marketing

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So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).

We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don’t want an unedited version of the “real” you.

So you may be asking yourself — OK, what should I be doing with social media marketing?

How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?

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