Hey there — welcome back to the Copyblogger Weekly!
It’s Thanksgiving week in the U.S., and we want to celebrate by stuffing ourselves until we’re unable to speak or move.
No, wait, we want to celebrate by helping you make your content delicious.
On Monday, Stefanie Flaxman showed us how to weave structure and intrigue together for irresistible results. On The Showrunner, Jerod Morris and Jonny Nastor explore how to cook up an appealing brand for your podcast.
And on Tuesday, Beth Hayden shared a crucial copywriting element that every persuasive page needs. Hint: it’s what’s in the pudding.