The biggest mistake when launching an online forum is thinking “if you build it they will come.”
Let’s face it: Simply putting a forum on your site without any more energy on your part is like throwing a party you don’t show up for. If you’re not going to show up for your own party, why should anyone else?
A forum can be the most welcoming, interactive and useful part of your site if you’re willing to really get in there and really work it. In fact, a forum can become your No. 1 traffic generator and give you the kind of built-in devoted audience that companies would kill for.