Can White Papers Make You Wealthy?

Absolutely. In fact, I know a freelance writer who makes over $300,000 a year from writing white papers alone.

And I can tell you from personal experience that I launched an entire real estate brokerage firm with a white paper that revealed the inner workings of the MLS. I’ve seen countless other small businesses go from struggling to successful with educational marketing content that not only goes viral… it persuades people to buy.

Mike Stelzner has just released a great free video that reveals how he went from desperate to knee-deep in lucrative new business… all thanks to a single white paper.

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What Romance Novels Can Teach You About Powerful Copywriting

Romance Novel

I don’t think there’s a more scorned form of literature than the romance novel. “Bodice rippers,” “trashy books” or “that Harlequin crap” are some of the more charitable terms I’ve heard. It was probably pure perversity that led me to try to write one. It was a lot harder than I thought it would be, and I didn’t expect to learn as much as I did.

The four romance novels I published taught me more about writing than anything else I’ve ever done. And when I began to write marketing materials, and later blogs, I realized that the key to writing romances is also the key to any kind of persuasive writing.

No, contrary to popular opinion, it’s not the sex that gets the reader to turn those pages.

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Give More Than Words for
Extreme Reader Response

Extreme

American rock band Extreme released the ballad More than Words in 1990. The romantic lyrics blended with melodic acoustic guitar soon became a huge hit, as the song raced up the charts all the way to number one.

More than words to show you feel that your love for me is real.
What would you say if I took those words away?
Then you couldn’t make things new just by saying I love you.

The theme is a simple one—show love with more than words. It’s a wonderful thought, making even the hardest hearts melt around the edges.

Look around you, though. What do you see? Words and text everywhere.

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How to Rock Your Readers Like a Hurricane

Hurricane

What does powerful, engaging content have in common with the brutal intensity of a hurricane? Quite simply, they are both unstoppable, irresistible forces.

Powerful content must resonate so strongly with the reader that she can’t turn away. Likewise, once you’re caught in the torrential rain, crushing winds, and merciless storm surge of a hurricane, you’ve got no choice but to ride it out to the end.

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Just Say No to These Three Enemies of Clear and Direct Writing

Just Say No

Whenever you write anything, you have a desired message to communicate to a desired audience, whether it’s writing an ad to persuade a customer to buy your product or writing a recipe so that others can make and enjoy your best dish.

Your goal, then, is to inform your audience, not to impress them. What does it matter if they love the words you use but don’t act on the message those words are intended to convey? That’s all you want–to get your message across as clearly and persuasively as possible. Anything that hinders your goal should be eliminated. Thus, you should just say no to the following three enemies of clear and direct writing.

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Why Brains Crave Beneficial Copy

Brian

You’ve heard it a million times if you’ve spent any time studying copywriting, marketing or sales—stress benefits, not features. People must be expressly told what reward they can expect when buying from or even paying attention to you.

This all boils down to basic psychology and an understanding of what truly motivates the person you’re trying to reach. But what’s really going on inside our brains when we’re presented with the right beneficial promise at the right time?

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