Why Emotional Benefits Are the Key to Reader Response

Emotions

We humans like to think of ourselves as rational creatures. Intellectual curiosity took us to the moon and back, beat smallpox and polio, and invented the Internet.

But when you come down to it, emotion always wins. The most powerful man in the world can be humbled by a buxom girl in a blue dress. We use our brains, yes, but we’re driven to act by our hearts (and other body parts).

Read More…

Unleash Your Inner Dork to Become a Better Copywriter

Dork

An advertisement that has been pounded out in the white heat of enthusiasm can be tamed and made effective. But it is impossible to put life into dead copy. ~John Caples

Whether you’re promoting a product, a program or just an idea, exuberance sells. One of the reason blogs can be so effective is that their writers tend to show more enthusiasm than polish. And that’s not a bad thing—if you have to pick one over the other, enthusiasm wins.

Here are a few tips on how to get infectious enthusiasm into your writing. When you write with passion, you’ll grab your reader’s attention and persuade her that you’ve got something worth getting excited about.

Read More…

How to Increase Engagement and
Authority With Quotations

Quotation Marks

Everything of importance has been said before by somebody who did not discover it. ~Alfred North Whitehead

A great quotation is gold to a perceptive writer. You can instantly boost reader engagement with the right bit of wisdom or wit. And when writing to persuade, you can bolster your arguments by pointing to the words of the well regarded.

Read More…

Can White Papers Make You Wealthy?

Absolutely. In fact, I know a freelance writer who makes over $300,000 a year from writing white papers alone.

And I can tell you from personal experience that I launched an entire real estate brokerage firm with a white paper that revealed the inner workings of the MLS. I’ve seen countless other small businesses go from struggling to successful with educational marketing content that not only goes viral… it persuades people to buy.

Mike Stelzner has just released a great free video that reveals how he went from desperate to knee-deep in lucrative new business… all thanks to a single white paper.

Read More…

What Romance Novels Can Teach You About Powerful Copywriting

Romance Novel

I don’t think there’s a more scorned form of literature than the romance novel. “Bodice rippers,” “trashy books” or “that Harlequin crap” are some of the more charitable terms I’ve heard. It was probably pure perversity that led me to try to write one. It was a lot harder than I thought it would be, and I didn’t expect to learn as much as I did.

The four romance novels I published taught me more about writing than anything else I’ve ever done. And when I began to write marketing materials, and later blogs, I realized that the key to writing romances is also the key to any kind of persuasive writing.

No, contrary to popular opinion, it’s not the sex that gets the reader to turn those pages.

Read More…

Give More Than Words for
Extreme Reader Response

Extreme

American rock band Extreme released the ballad More than Words in 1990. The romantic lyrics blended with melodic acoustic guitar soon became a huge hit, as the song raced up the charts all the way to number one.

More than words to show you feel that your love for me is real.
What would you say if I took those words away?
Then you couldn’t make things new just by saying I love you.

The theme is a simple one—show love with more than words. It’s a wonderful thought, making even the hardest hearts melt around the edges.

Look around you, though. What do you see? Words and text everywhere.

Read More…