The Vicious Cycle of Poverty
(Or Why Jessie Won’t Go to College)

Blog Action Day - Poverty

This post is my contribution to Blog Action Day, joining thousands of other bloggers to write about one topic for a single day. This year’s topic is poverty.

It’s not yet dawn as Jessie prepares breakfast for her younger brother and sister. Her father has already left for work, so it’s up to her to feed her siblings and see them off to school.

Jessie then attends a full day of high school before returning home to prepare dinner and put her brother and sister to bed. Then she does her homework.

Jessie’s father works 12-15 hour days as a truck driver. Despite his hard work, day in and day out, his paycheck doesn’t quite cover all the bills.

Read More…

How to Simplify Persuasion With
Marketing Ju-Jitsu

Ju Jitsu

Content marketing and copywriting is all about crafty persuasion, right?

We’re changing people’s minds so they see things our way and buy our stuff.

Not really.

Changing people’s minds can be extremely difficult. And when core beliefs and values are involved, it’s downright impossible. Let’s face it… it can be tough enough to persuade people to act when they already agree with you.

Why make things tougher than they already are?

Read More…

The Most Powerful Persuasive
Element of Blogging

Blog Triggers

As a content marketing strategy, what’s the most powerful aspect of blogging? Which psychological trigger is most likely to inspire the click, whirr purchase decision you’re hoping for?

Is it reciprocity, social proof, or authority? What about scarcity or commitment and consistency?

Well, it’s all of those combined. But the most powerful additional thing about blogging is an aspect of human nature that doesn’t require a psychology degree to understand.

Read More…

Are Sales Slipping Through Your Fingers? Close the Deal with Logical Benefits

Logical
In earlier posts, I talked about how to use emotional benefits to drive reader interest, and gave you some sample headlines you could use as a jumping-off point.

Emotional benefits trigger the “me-want” response. They create desire for our offer. But creating desire isn’t usually enough. Unless you’re selling a purely emotional product like fashion or music, you also have to give your reader enough logical ammunition to justify the purchase to himself.

This is where logical benefits come in. These are all the rational, intelligent reasons we have for buying the stuff we want. You hook prospects with the heart, but you close the deal with the head.

Read More…

Unleash Your Inner Dork to Become a Better Copywriter

Dork

An advertisement that has been pounded out in the white heat of enthusiasm can be tamed and made effective. But it is impossible to put life into dead copy. ~John Caples

Whether you’re promoting a product, a program or just an idea, exuberance sells. One of the reason blogs can be so effective is that their writers tend to show more enthusiasm than polish. And that’s not a bad thing—if you have to pick one over the other, enthusiasm wins.

Here are a few tips on how to get infectious enthusiasm into your writing. When you write with passion, you’ll grab your reader’s attention and persuade her that you’ve got something worth getting excited about.

Read More…

How to Increase Engagement and
Authority With Quotations

Quotation Marks

Everything of importance has been said before by somebody who did not discover it. ~Alfred North Whitehead

A great quotation is gold to a perceptive writer. You can instantly boost reader engagement with the right bit of wisdom or wit. And when writing to persuade, you can bolster your arguments by pointing to the words of the well regarded.

Read More…