What Web Writers Can Learn from the Writer’s Strike

Writer's Guild Strike

Back in the summer of 1997, I walked into the managing partner’s big corner office of the downtown Dallas law firm I worked at and resigned. I wasn’t certain what I wanted to do with my life, but I knew I didn’t want to practice law.

So I packed up and headed south to Austin. In addition to being a Mecca for live music, Austin has a very cool film community, especially for writers. So, the plan was to become a screenwriter and just tough it out until I made it.

You know… tend bar or something. Starving artist stuff.

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The Butterfly Effect and the Environment: How Tiny Actions Can Save the World

Blog Action Day

This post is my contribution to Blog Action Day, joining thousands of other bloggers to write about one topic for a single day. This year’s topic is the environment.

The acre of land my family and I live on rests on a heavily-wooded elevation, which provides a panoramic view of a sparkling lake to the south. It’s quite a departure from the suburban tract home I grew up in, and I’m hoping my kids end up with fond childhood memories of frolicking in a beautiful natural setting.

One remarkable thing about the property is the amount of butterflies it attracts, no doubt due to the variety of plant species that are permitted to grow undisturbed. My 5-year-old daughter and her little brother spend large chunks of time hopelessly chasing after scores of Monarchs and other brightly-colored, flitting butterflies.

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Are You Truly Focused on Your Audience?

Focus

Or is it still really all about you?

If there’s one thing that gets repeated at Copyblogger over and over, it’s that the key to effective blogging and online marketing is a relentless focus on the needs of the people you are trying to reach. I often wonder if the next time I mention it, I’ll get an angry slew of comments saying:

OK, OK, we get it already!

Unfortunately, I can think of two prime examples of ways in which many are not getting it. The funny thing about these two things is that they are both aspects of what makes the Internet truly unique as a marketing platform, and yet we often fail to take advantage of them.

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Ten Timeless Persuasive Writing Techniques

Want to convince your readers to do something or agree with your point of view?

OK, that was a silly question. Of course you do.

Persuasion is generally an exercise in creating a win-win situation. You present a case that others find beneficial to agree with. You make them an offer they can’t refuse, but not in the manipulative Godfather sense.

It’s simply a good deal or a position that makes sense to that particular person.

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How to Get Past the “Don’t Buy” Button

Buy Now

When it comes to selling online, getting someone to take action right now is often the key to success. Many people get excited about copywriting because they believe great copy has the ability to tap into a prospect’s brain and push a “buy now” button that magically produces the sale.

It doesn’t really work that way.

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The Best of Copyblogger (According to Time Magazine’s Person of the Year)

That’s you, remember?

Since the Holiday Season is upon us, and we all have better things to do than read blogs, I thought I would go ahead and shut things down for the year. And what better way to go out than with a recap of what you found notable in 2006?

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