The Hipster’s Dilemma

Dave — one of the finest hipsters that the city of Portland, Oregon had ever produced — had the crowd at the house party eating out of his hand.

His frames were flawlessly authentic.

His philosophizing on the underground bands of the day, and the importance of taking long, literary walks in Prague was effortless.

His posture … perfectly post-postmodern.

But as the can of Pabst Blue Ribbon slowly began to warm in his hand, Dave could not shake a deep sense of emptiness.

[ Continue Reading... ]

7 Scientifically-Backed Copywriting Tips

Image of Copywriting 101 Logo

The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online.

While great writing is truly an art, those looking to improve their craft as a copywriter can find a lot of help from behavioral psychology and neuroscience studies.

The only problem is, good writers are often busy people, and they don’t have time to slog through dry research papers to find an interesting nugget or two.

Fortunately, I’ve done the heavy lifting for you, and today you’ll get to look at 7 fascinating studies on the mind … and see how you can apply their findings to produce more persuasive copy.

[ Continue Reading... ]

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

Image of XXXX

Your content is good. You know your material. You know how to put words together in a way people want to read.

You’re nearly there.

But the game isn’t won yet.

No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place.

Let’s take a look at what that might be …

[ Continue Reading... ]

9 Persuasion Lessons from a 4-Year-Old

Image of Boy with Cake

How confident are you in your persuasion skills?

After months and months of providing your most valuable teaching, are you hearing crickets chirping when you finally make your audience an offer?

No feedback. No sales. Earning email list subscribers is like pulling teeth.

And yet other publishers seem to get a tremendous response to everything they do online.

You know who these people are. They get traffic, they get comments, and they get sales. People respond to them.

[ Continue Reading... ]

The Best of Copyblogger in 2012

image of stopwatch nearly at 2013l

For a mere blog, Copyblogger has been around for quite awhile now. And we’ve developed a few traditions.

One of them is that every year, just around the time when you wondered if your relatives were ever going home, we slip in a “Best of Copyblogger” post right before New Year’s.

It’s a chance for you to catch up on something you might have missed.

And it lets us revisit content we are particularly proud of.

These are some of our votes for the best Copyblogger articles from 2012, based both on your enthusiasm and our own.

[ Continue Reading... ]

The 5 Most Persuasive Words in the English Language

Image of Open Dictionary

When it comes to assembling persuasive copy, like any other construction job, you need to rely on your skills, experience, and toolbox.

The toolbox of the writer is filled with words.

In defining what I believe is a critical element of crafting effective copy, I’ll make my case by amending the famous quote from Animal Farm: “All words are equal, but some words are more equal than others.”

And there are certain power words that hold more sway over our decision making process than others. You might be surprised to find that these “power words” don’t seem … well, all that powerful.

[ Continue Reading... ]