The 5 Things Customers Actually Want

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My 8 year-old daughter came to me recently with an urgent request …

“Dad,” she said, “I need an iPad mini.”

While I would usually dismiss this request as the cravings of a child who watches too much TV (see: is exposed to too much advertising), my interest was piqued and I asked her to explain.

She made a case for the myriad educational applications available to her on this magical device.

She argued for the convenience that would allow her to learn at all times of the day, and at different locations.

But it was her closing argument that tipped my decision in her favor.

“Dad,” she coyly stated, “don’t you want me to be a good student?”

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How To Sell Without Selling

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If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes here, and let me show you how to do it in this article.

Here’s the story …

One problem a lot of people have with writing effective emails is they think they’re writing a sales letter. And because they think their emails are like sales letters, they pack them with benefits and use all the usual copywriting tricks — out of context — and selling “choke holds.”

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The Hipster’s Dilemma

Dave — one of the finest hipsters that the city of Portland, Oregon had ever produced — had the crowd at the house party eating out of his hand.

His frames were flawlessly authentic.

His philosophizing on the underground bands of the day, and the importance of taking long, literary walks in Prague was effortless.

His posture … perfectly post-postmodern.

But as the can of Pabst Blue Ribbon slowly began to warm in his hand, Dave could not shake a deep sense of emptiness.

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7 Scientifically-Backed Copywriting Tips

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The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online.

While great writing is truly an art, those looking to improve their craft as a copywriter can find a lot of help from behavioral psychology and neuroscience studies.

The only problem is, good writers are often busy people, and they don’t have time to slog through dry research papers to find an interesting nugget or two.

Fortunately, I’ve done the heavy lifting for you, and today you’ll get to look at 7 fascinating studies on the mind … and see how you can apply their findings to produce more persuasive copy.

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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

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Your content is good. You know your material. You know how to put words together in a way people want to read.

You’re nearly there.

But the game isn’t won yet.

No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place.

Let’s take a look at what that might be …

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9 Persuasion Lessons from a 4-Year-Old

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How confident are you in your persuasion skills?

After months and months of providing your most valuable teaching, are you hearing crickets chirping when you finally make your audience an offer?

No feedback. No sales. Earning email list subscribers is like pulling teeth.

And yet other publishers seem to get a tremendous response to everything they do online.

You know who these people are. They get traffic, they get comments, and they get sales. People respond to them.

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