What’s your reaction to a pop-up box that appears over a blog post or article you’re trying to read?
In my opinion, there are few things in the online world more annoying than pop-ups advertising the latest trendy widget, free report, email list signup, or other offer.
Now, there’s no doubt that pop-up ads “work.” Many readers will sign up for free offers when they appear in pop-ups. And, because they do work so well, pop-ups are practically irresistible to web publishers.
Trouble is, pop-ups also have at least one huge downside, and you should face it directly before deciding whether or not to implement them on your site.