Content marketing tools and training.
Would you like to become a better writer?
Would you like to create content that people will remember, tweet, and plus?
How about content that inspires your audience to click, subscribe or buy? That’s the Holy Grail, right?
It may sound difficult, but it really isn’t.
You’re about to become a writer that’s incredibly persuasive and completely unforgettable.
Ready?
People in the blogging and online marketing world know Darren Rowse from Problogger.
Many, however, don’t realize that Problogger is an industry sideline where Darren shares what he learns from his primary business, which is the multimillion dollar web venture Digital Photography School.
DPS has 500,000 subscribers, and 5,000,000 monthly site visitors. But Darren started many years ago at the same place we all do — zero. (Problogger, which is still a much smaller site, came after, not before, DPS.)
You know the feeling.
You’ve worked hard on a new post, a new video or a groundbreaking new product.
You release it to the world. Publish it to all the social networks, share it with your email list, tell your friends … and nothing happens.
The needle doesn’t move.
Sometimes you just feel stuck. You’re doing everything “you should be doing” but not really going anywhere.
Think having a huge Twitter following is enough to drive your marketing?
Is big media attention (social or otherwise) enough to drive the sales you need and want?
Those certainly help, but the future of a successful marketing campaign lies — in part — in becoming a “Youtility,” finding creative ways to to be unforgettably useful to your interested propects.
Copywriters love to tell clients they can create compelling copy.
Few of them ever mention whom they think they’re compelling.
That’s because too few of them have ever given it the thought it deserves.
One of the first rules of copywriting is to know your audience, and many copywriters are fairly skilled at creating copy designed to appeal to, say, a 60-year-old female retiree who’s confused about her insurance options.
The problem is that that’s not how Dorothea in Florida thinks of herself.
Like a lot of people, every year my husband and I watch Miracle on 34th Street during the holiday season.
One of my favorite scenes in the movie is right at the end when Natalie Wood is riding in the car with her mom and Fred Gailey.
The camera focuses in on Natalie sitting in the back seat of the car staring out the window looking bored and kind of annoyed, mumbling “I believe, I believe …”
