7 Social Psychology Studies to Help You Convert Prospects into Paying Customers

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When it comes to converting more prospects into paying customers, it all boils down to how well you understand your buyer’s mind and what they want from your business.

The thing is, your time can’t scale in every circumstance, and there may come a point where you aren’t able to know each and every one of your customers personally. When that’s the case, what’s to be done?

The answer is to turn to rigorously tested research in social psychology.

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49 Ways to Gain the Trust
and Loyalty of Your Audience

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Let me guess, you’re an honest person.

You know what you’re talking about. And your clients, your friends, and your colleagues trust your advice.

But online things seem different.

How can you demonstrate that you’re competent, credible, and trustworthy? Gaining trust online may seem difficult. But it doesn’t need to be.

Online, you can’t assume trust is automatically established. Instead, you need to actively build your trustworthiness.

How?

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Magic Mike’s Guide to Seducing Your Audience (and Leave Them Panting for More)

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What can a movie about a male stripper teach you about engaging your audience and giving them what they really want?

With a fistful of dollars and a few free evenings you could probably work it out on your own, but to save you an embarrassing conversation with your spouse or accountant, I’m going to give you a shortcut.

All the lessons you need to know are available in the new movie Magic Mike, the tale of a male stripper at a popular club in Tampa who trains his fellow dancers in the art of seducing from the stage.

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How I Did Research For 3 New York Times Bestselling Authors (in My Spare Time)

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I’m going to talk about research. No, research is not very fun, and it’s never glamorous, but it matters. A lot.

If you want to be able to make compelling case for something — whether it’s in a book, on a blog, or in a multi-million dollar VC pitch — you need stories that frame your arguments, rich anecdotes to compliment tangible examples, and impressive data so you can empirically crush counter arguments.

But good research doesn’t just magically appear. Stories, anecdotes and data have to be found before you can use them.

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Since When Are Blogs Not Social Media?

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I’ve noticed a weird trend lately.

For some reason, people seem to be equating social media with social networking.

At the same time, they seem to be treating blogs as something other than social media.

I find this very strange indeed.

For example, here the author proclaims that he’s quitting social media and gives his reasons why. But he goes on to state that he’ll continue to produce content on his own blog.

So what exactly is he quitting?

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3 Steps to Writing Copy that Speaks to Real Desire

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When you’re doing your best work with your clients, it can be magical, sacred. There’s almost something holy about what you do, like you aren’t there at all.

And that’s what your clients love most too — those moments of transcendence in the work and the relationship.

The best businesses always originate from an attitude of service, and Copyblogger has talked many times about putting your customer’s needs before your own.

But if you try to talk about this sacredness in your copywriting, it doesn’t make an impact.

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