I have a secret to tell you. It’s a secret that can improve the lives of every single person who reads this post … writers and non-writers alike.
A secret that Chip Kelly would appreciate.
Who’s Chip Kelly? He’s a proud, notoriously pithy football coaching wizard who cast a four-year spell on college football with his special brand of offensive alchemy. Kelly conjured up an astounding 46-7 record at the University of Oregon before becoming the head coach of the NFL’s Philadelphia Eagles.
The key to Kelly’s success is his “fast break” style of offense. And if the phrase “fast break” seems odd to use in the context of discussing football, it should. It’s a basketball term.
Yet Kelly found a way to apply a principle from basketball to the football field by attacking opponents with a quick tempo and an efficient choreography of movement.
What does any of this have anything to do with copywriting?