Magic Mike’s Guide to Seducing Your Audience (and Leave Them Panting for More)

image of magic mike cast

What can a movie about a male stripper teach you about engaging your audience and giving them what they really want?

With a fistful of dollars and a few free evenings you could probably work it out on your own, but to save you an embarrassing conversation with your spouse or accountant, I’m going to give you a shortcut.

All the lessons you need to know are available in the new movie Magic Mike, the tale of a male stripper at a popular club in Tampa who trains his fellow dancers in the art of seducing from the stage.

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How I Did Research For 3 New York Times Bestselling Authors (in My Spare Time)

image of books in library

I’m going to talk about research. No, research is not very fun, and it’s never glamorous, but it matters. A lot.

If you want to be able to make compelling case for something — whether it’s in a book, on a blog, or in a multi-million dollar VC pitch — you need stories that frame your arguments, rich anecdotes to compliment tangible examples, and impressive data so you can empirically crush counter arguments.

But good research doesn’t just magically appear. Stories, anecdotes and data have to be found before you can use them.

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Since When Are Blogs Not Social Media?

image of social networking logos

I’ve noticed a weird trend lately.

For some reason, people seem to be equating social media with social networking.

At the same time, they seem to be treating blogs as something other than social media.

I find this very strange indeed.

For example, here the author proclaims that he’s quitting social media and gives his reasons why. But he goes on to state that he’ll continue to produce content on his own blog.

So what exactly is he quitting?

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3 Steps to Writing Copy that Speaks to Real Desire

image of heart in a wrench

When you’re doing your best work with your clients, it can be magical, sacred. There’s almost something holy about what you do, like you aren’t there at all.

And that’s what your clients love most too — those moments of transcendence in the work and the relationship.

The best businesses always originate from an attitude of service, and Copyblogger has talked many times about putting your customer’s needs before your own.

But if you try to talk about this sacredness in your copywriting, it doesn’t make an impact.

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48 Elements of Persuasive Written Content

image of old locked door

You feel your blood pressure rising.

Maybe you’re mad, maybe you’re inspired, or maybe you’re just excited to find someone who really, truly gets you. Regardless, your attention is riveted — you can’t look away.

Bang!

You’ve just been spellbound by content that persuades. It grabs us like nothing else can.

How?

The truth is, words are very powerful things.

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How to be a World-Changing Writer

image of a young writer

As a copywriter, you know that words have power.

You know words can influence, inform, and inspire.

They can persuade your fellow humans to do some amazing things (or to do the wrong things, but we won’t go there today).

What you may not realize is that your words can change the world.

Here’s something else that’s really cool that you might not have realized …

The keys to world-changing writing are also the keys to damn good copywriting.

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