Are You Giving Too Much Away for Free?


The question of how much content to give away for free (and what to charge for) always vexes online content creators.

Fortunately, there is a rather simple rule of thumb to guide you.

The Showrunner hosts Jerod Morris and Jonny Nastor begin this episode by following up on last week’s listener question regarding which link is better to include in weekly episode emails: the platform link or the iTunes link. They looked at The Showrunner data and have a better answer for you.

Then Jerod and Jonny dive into the topic of the week: how much content you should give away, and what you should be charging for.

Read More…

How ProBlogger’s Darren Rowse Writes


New media pioneer and entrepreneur Darren Rowse — creator of both Digital Photography School and ProBlogger — joined Kelton Reid to chat about the opportunities that 13 years of blogging have provided, his new podcast, and the importance of having the right mindset as a writer.

This sage blogging veteran and educator has blazed an inspiring path for enterprising online publishers.

His step-by-step blog series — 31 Days to Build a Better Blog — went from zero to viable business in no time, and now it’s a podcast every content creator can listen to … for free.

Read More…

The Membership Imperative and the Persistence of Audio Content


We’ve been talking a lot about the benefits of the “logged in experience” when it comes to email list building and marketing automation. There’s even more to it than that.

Birthday boy Jerod Morris joins Brian Clark for this episode of New Rainmaker to talk about interesting things they’ve spotted in the endless content stream related to digital commerce.

Brian and Jerod discuss why web analytics are usually horribly wrong (and what to do about it) and marvel at the staying power and popularity of audio content.

Read More…

How to Apply the Principles of Guest Blogging to Grow Your Show


You already know that guest blogging can be effective as a strategy for building a blog audience.

But did you realize you can apply the same principles for growing your podcast audience?

Jerod Morris and Jon Nastor explain in this week’s new episode of The Showrunner.

Read More…

The Final Episode of No Sidebar … And the Start of Something New


Like all good things in life, this podcast has come to an end … kinda.

As this season of the No Sidebar podcast wraps up, Brian Gardner and Darrell Vesterfelt talk about the future … specifically, the new podcast they’re starting together.

Read More…

Are Podcasters Digitally Sharecropping Without Realizing It?


The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.

Find out more on this new episode of The Lede …

Read More…