Adaptive Content: A Trend to Pay Attention to in 2015

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Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and grow a business.

Some of these buzz terms pan out and become legitimate, long-term parts of the lexicon because they work and prove important. Others flash then fade like the pet rock.

So the question now as we look ahead to 2015 is what buzz concept should you be paying attention to?

Because if there is a concept that is starting to pick up steam, and will prove worthy, you’re going to want to get in on it at the ground floor.

Well guess what? There is.

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The Most Important Lessons You Should Have Learned in 2014

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For so many of us, the end of every year revolves around holiday celebrations and spending quality time with friends and family. As it should.

But the end of the year is also a time for purposeful reflection — for considering the successes and failures of the year gone by, and for making sure that lessons have been learned and that plans are in place to hit the ground running in the new year.

On this episode of The Lede, Demian Farnworth and I spend a little time purposefully reflecting on 2014 and the most important lessons we will carry forward with us into 2015.

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Jay Baer on “Generosity Marketing” and the Power of Business Podcasting

You’d expect a guy who’s started five multi-million dollar businesses from scratch to know a thing about marketing that works. And then, of course, he’d write the book on it.

In this case, the guy is Jay Baer, and the book is Youtility, a guide so useful for effective marketing it’s becoming a franchise unto itself. In his spare time, Jay is a highly sought-after keynote speaker, podcaster, angel investor, new media personality, and restless entrepreneur who can’t help but add just one more project to his portfolio.

I asked Jay to be the first in a series of Rainmaker.FM interviews that illuminate the path of content marketing into the future. You’ll notice some common themes that turn up time and again among those who have already successfully built audiences, and Mr. Baer sets the stage perfectly.

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How We Built Our Careers Online (And What You Can Learn From It)

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The two biggest concerns for the average blogger are obscurity and sustainability.

In other words … for the vast majority of us who set sail creating content online, we want to first develop an audience; and then, once we have an audience, we want to find a way to earn a living from our content.

The first concern can feel daunting enough, because building an audience isn’t easy.

The second concern can feel damn near impossible — because despite countless examples of people who have done it, sometimes we struggle to see ourselves succeeding in the same way.

Which is silly.

So long as you’re willing to take pride in working hard and have a humble heart and mind when it comes to learning from the people who have already done it, you can achieve sustained success online.

In this episode of The Lede, Demian Farnworth and I share some of our personal stories of success and failure online, in the hopes of inspiring you and educating you (but mostly inspiring you).

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Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy

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Well isn’t this a pleasant surprise.

After we published the third installment of our three-part series on content strategy, Brian Clark informed me that he had the perfect follow-up topic for the next episode.

Sure, Mr. Clark, I think we can make room for you in the schedule. ;-)

Consider this a bonus fourth episode in the content strategy series — and it goes next-level.

Empathy is essential because it allows you to feel what your audience members feel, but what if you could get inside their hearts and walk a few steps in their shoes as well?

You can. Here’s how …

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How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

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As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews.

Now it’s time to explain the final piece of the content strategy puzzle. This piece creates an emotional connection between you and your audience. It’s a component that makes your audience think: “Hey, they get me. They understand me. They know what I’m thinking and feeling.”

I’m talking, of course, about empathy — the ability to identify with and vicariously experience the thoughts, feelings, and attitudes of someone else.

But how do you incorporate that ability into your marketing? And why does this process help create a memorable brand?

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