How to Launch a Podcast Network

launch-podcast-network

In previous episodes of New Rainmaker with Brian Clark, Brian and Robert Bruce have discussed the “why” of starting a podcast (or podcast network). In this one, they talk about the “how.”

As many of you know by now, it has been almost two weeks since Copyblogger Media launched an on-demand audio network called Rainmaker.FM.

Thanks to you, things have gone pretty well in that time.

What you don’t yet know is the story behind that launch — the planning, production, and marketing of the 10 distinct shows that are currently airing. Not to mention the next crop of shows already in development.

So, Brian asked Robert how he, along with a number of talented individuals within Copyblogger Media and without, pulled it all off. It’s time to go behind the scenes once again …

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Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process

laptop and podcast microphone

Editor’s note: This post was originally published on March 26, 2014. We’re running it today to once again share these important podcast interview best practices with you.

No regrets.

That is my number one goal for every podcast interview I conduct.

(And there are a lot of them, including this one you might be familiar with.)

It’s a hard feeling to achieve, because most interviews last a pre-determined amount of time.

And almost without fail, the people I’ve interviewed have had far more to say than I’ve had time to get them to say it. (If you’ve ever conducted an interview, I’m sure you can relate.)

This means the pressure is on us to lead the interview in a way that ensures nothing essential goes left unsaid.

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Dan Pink on How to Succeed in the New Era of Selling

Authority Rainmaker 2015 speaker, Dan Pink

Selling isn’t what it used to be.

And for most of us, that’s a good thing.

Gone are the days of alpha males who are “always closing.” Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize.

This is the subject of Authority Rainmaker keynote speaker Dan Pink’s latest book, To Sell Is Human: The Surprising Truth About Moving Others, and he gives us an inside look — describing the tools and traits that are required (many of which you probably have already) — in the latest episode of The Lede.

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Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

Authority Rainmaker 2015 speaker, Bernadette Jiwa

Why bother?

Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.

In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …

Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — and it’s only Tuesday.

On these days — which may turn into months or even years — you hate what you do and feel like you don’t matter. That’s a terrible feeling, and you need someone to come along and tell you it doesn’t have to be that way.

Fortunately, there is someone.

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Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

The Lede Podcast logo

You have a natural ability to fascinate others that you may or may not be taking full advantage of.

And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships.

Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.

Those of you who are going to Authority Rainmaker this May will get to experience Sally’s passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.

And in today’s episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take Sally’s Fascination Advantage for free so that you can find out what your archetype is.)

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Rainmaker.FM: Has Social Media Killed Consumer Trust?

Image of the Rainmaker.FM Logo

This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).

The main story this week is all too familiar … short-cut marketers are the reason we can’t have nice things. Now, apparently, they’ve destroyed trust in social media, as consumers assume everyone is on the take.

As you might expect, we have an answer for that one. Plus, we talk podcasting for content marketing, revenue models for podcast networks, and heartily agree with some advice given by Gary Vaynerchuk.

In this 39-minute episode Robert Bruce and I discuss:

  • The big, new project that we’ve been hinting at
  • 3 business benefits of producing a podcast
  • Revenue models for your podcast
  • A key content marketing trend we’re riding
  • How marketers have destroyed social media
  • The second coming of word-of-mouth marketing
  • How to grow your audience when momentum is flatlining

Click Here to Get Rainmaker.FM
Episode No. 28 on iTunes