How to Submit Your Show to Podcast Directories


What if you could spend 10 minutes doing one simple task and get new listeners for years to come?

As Showrunners, we need to find audience-growth strategies that we can leverage. Strategies that involve very little upfront work on our part, yet continue to provide us with new listeners. The way to do this is simple: podcast directories.

In this episode of The Showrunner, Jonny Nastor goes in-depth into giving you the exact numbers of downloads that he receives from the directories that he has submitted to in the past year since launching Hack the Entrepreneur.

A couple of these are paid podcast directories, but the vast majority are free and should be utilized by all Showrunners.

Read More…

Jonny Rants His Sinuses Clear About Social Media Strategy


What happens when we become so focused on new social media tactics that we lose sight of our goals?

We all have a finite amount of time and energy. Every moment that we spend on social media is a moment that we aren’t spending producing our shows.

Should we be spending all of our time on our shows or are we better off using Pareto’s 80/20 Principle, which states that 20 percent of our efforts gives us 80 percent of our results? Of course, it depends.

Today on The Showrunner, hosts Jerod Morris and Jonny Nastor go further than that and help you define a strategy for social media, rather than tactics that could distract you from your larger mission.

Read More…

5 Surprising Ways Podcasting Prepares You for Writing a Book

how to go from podcast to book

The only way I got through English class (in any grade) was by cheating. I’m not proud of it, but it’s true.

I was a dyslexic kid who tested at a second grade reading level when I was entering the eighth grade.

I felt stupid and worthless.

If you had told me then that I would one day be the author of a book that would appear on the front table of every Barnes and Noble in the U.S., I would have thought you were crazy and/or lying.

Crazier things have happened, however, and I credit podcasting with making this dream a reality.

Read More…

Jerod Morris on Podcast Junkies


Jerod Morris sits down with Harry Duran of Podcast Junkies to discuss how he runs five regular podcasts, his struggles with creating content, and how he stays committed to his audience.

Listen in.

Read More…

What Role Should Twitter Play in Your Show Promotion Strategy?


Last week, The Showrunner hosts Jerod Morris and Jon Nastor teased a potential listener question being expanded into a full-fledged episode. They lied.

That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, Jerod and Jon focus on Twitter.

Here is the question, via Jeff Leo Hermann:

Question regarding social activation (Twitter) and building your show brand versus your personal brand. I know the answer is, “It depends,” but I would like to hear the strategy behind @Showrunner.FM on Twitter with 370 followers and Jerod Morris and Jonny Nastor each with several thousand followers. (BTW, HTE has 69 followers).

Are you guys more focused on building your personal brand on Twitter? And yes, we know that engagement is more important than volume. What is the role of a show handle on Twitter? How should one focus their efforts?

Read More…

How to Reach More Listeners in Less Time


If there is one distinction to be made between podcasters who build audiences and those who struggle to get listeners, it would be leveraging the content you create.

You may have heard this called repurposing content, but it’s even more than that. It is how you take your initial podcast and leverage the reach of other platforms to reach many, many more people — with very little extra work.

This gives you leverage on your time, effort, and most importantly, your extremely valuable content.

Read More…