Content marketing tools and training.
The written word is having a tough time.
It’s not just that literacy rates are surprisingly bad. (One source maintains that half of American adults can’t read an eighth grade-level book.) But even among people who can read, fewer and fewer want to read.
If you’re a passionate reader (as I am), this might bring you to the brink of despair.
Mark Twain said the difference between the right word and the almost right word is “the difference between lightning and a lightning bug.” Twain had an incredible knack for nicely summing it all up, didn’t he?
The value of your content and/or your offer is what ultimately matters. And yet the words you use to demonstrate that value and present that offer will determine to what degree people take action.
The goal of this post is to give you some examples of words that bring the lightning. And by lightning I mean words that invoke and engage emotion.
It’s no secret that the web is moving more and more toward video and audio content. Text is still going strong and will always be a prominent part of the web content mix, but the shift to multimedia will only continue and intensify.
And for some, this is very good news. Not every one is (or wants to be) a great writer, and audio and video content can allow these folks to shine.
So does copywriting matter if you’re not dealing exclusively with the written word?
I’ll be on the air tonight live with the DMZ show on Blog Talk Radio. Should be good stuff, as we attempt to be the first group ever to respond to a marketing blog meme with a podcast. Feel free to call in at 646-915-8556 and add your own two cents.
The rest of the DMZ team includes:
Paul McEnany of Hee-Haw Marketing;
Scott Baradell of Idea Grove; and
Cam Beck of Chaos Scenario.
What: Dallas Marketing Zoo
When: January 16, 2007 at 8:00 p.m. CST
Who: You
Number: 646-915-8556
Where: Blog Talk Radio
