6 Beautiful Ways Artificial Constraints Can Improve Your Creativity and Life

how to use limitations to boost your creativity

Like accumulating capital, hard work has its own momentum. If you want to master digital media, then produce it often.

Maria Popova, the woman behind Brain Pickings, publishes three substantial blog posts every weekday, typically about substantial books she reads. Each post is an elegant display of her ornate knowledge and polished creativity.

And when I was asked to host a show for our digital marketing podcast network, I immediately jumped on the opportunity. Here was a chance to organize my work, tackle a new challenge, and consistently produce a new type of digital media.

Yet — I was warned — it was essential I dismissed any optimistic notions about the quality of my show.

During a kick-off call with the rest of the Rainmaker.FM podcasters, Robert Bruce, our overlord, said, “Your first 100 shows will be crap.”

It was meant to encourage us.

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5 Easily Avoidable Mistakes That Cause Most Podcasts to Fail

why-podcasts-fail

Most podcasts fail. It’s unfortunate, but true. That might psyche out some potential showrunners before they even start. But savvy showrunners will recognize an opportunity to learn from the mistakes of others.

Obviously, there are many possible mistakes that can lead to podcasts failing. But there are some common ones that The Showrunner hosts, Jerod Morris and Jon Nastor, have seen over and over.

And what’s encouraging is that many of these mistakes are avoidable — simply by knowing what they are and knowing how to turn them into positives instead of negatives.

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How Our Obsession With Greatness Kills the Ability to Do Good Work

obsession-kills

The pressure to be great — well, so great that it cripples us — injects us with expectations that are typically unrealistic.

We spin our wheels trying to write that epic post. But we have a tendency to measure ourselves up so inadequately to those we admire — so much so that, in the end, we don’t write anything.

It’s okay to focus on being great, but not at the expense of being good. You can’t reach the summit unless you start at the base of the mountain.

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5 Surprising Reasons Why Good Podcasts Fail to Get Noticed

why is it that no one pays attention to your podcast?

All businesses are in the media business, whether or not they acknowledge it (or like it).

The Internet has rapidly changed how customers discover, research, and interact with companies.

You are no longer in business to sell products or services; you are in business to find your audience, create useful content that draws them to you, and then create products or services that benefit them.

You can achieve this through the intimate nature of on-demand audio content — or as they’re commonly known, podcasts. This is why Copyblogger Media is betting big on podcasting.

Whether you are trying to build a thriving personal brand or create a business bigger than just yourself, it is essential to understand what makes a podcast get the attention it deserves.

Of course, this is not as easy as it sounds. It never is. And even smart podcasters make avoidable mistakes.

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The Right Way to Approach Branding Your Podcast

branding-your-podcast

You may think that branding your podcast begins with the name and ends with your show art. Not so.

There is so much more to it, and it’s vitally important that you get it right from the beginning.

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The No Sidebar Guide to DIY Podcasting

diy-podcasting

In a world filled with ambitious online entrepreneurs, it’s time to jump ahead and learn how to produce your own podcast.

Audio is a great way to create content and No Sidebar host Brian Gardner had never done it before. There was a mystery around it — almost taboo in his own mind — that intrigued him and made him want to do it.

So he taught himself the basics of podcasting, and today he’ll share with you some of his mistakes and how he managed to correct them.

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