Here’s How to Answer the Most Important Question in Life (and Make a Living from It)

Authority Rainmaker 2015 speaker, Bernadette Jiwa

Why bother?

Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office.

In these cases, we bother because we care deeply about what we do. We feel like we matter. Then there are the other mornings …

Mornings where you roll over and eye the clock. The alarm will sound within minutes, but you have no desire to get out of bed. It has been a long week — and it’s only Tuesday.

On these days — which may turn into months or even years — you hate what you do and feel like you don’t matter. That’s a terrible feeling, and you need someone to come along and tell you it doesn’t have to be that way.

Fortunately, there is someone.

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Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate

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You have a natural ability to fascinate others that you may or may not be taking full advantage of.

And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships.

Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to fascinate by giving you a better understanding of how the world sees you at your best.

Those of you who are going to Authority Rainmaker this May will get to experience Sally’s passion, energy, and innovative ideas live and in person. She is one of the keynote speakers.

And in today’s episode of The Lede, we bring you a little taste of what that will be like. (Plus a special offer to take Sally’s Fascination Advantage for free so that you can find out what your archetype is.)

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Rainmaker.FM: Has Social Media Killed Consumer Trust?

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This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).

The main story this week is all too familiar … short-cut marketers are the reason we can’t have nice things. Now, apparently, they’ve destroyed trust in social media, as consumers assume everyone is on the take.

As you might expect, we have an answer for that one. Plus, we talk podcasting for content marketing, revenue models for podcast networks, and heartily agree with some advice given by Gary Vaynerchuk.

In this 39-minute episode Robert Bruce and I discuss:

  • The big, new project that we’ve been hinting at
  • 3 business benefits of producing a podcast
  • Revenue models for your podcast
  • A key content marketing trend we’re riding
  • How marketers have destroyed social media
  • The second coming of word-of-mouth marketing
  • How to grow your audience when momentum is flatlining

Click Here to Get Rainmaker.FM
Episode No. 28 on iTunes

How to Learn from Your Successes

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We all know about the importance of learning from mistakes. “Fail forward,” as they say.

But we shouldn’t just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own.

In the last episode of The Lede, Demian and I discussed mistakes that have taught us valuable lessons. In this week’s episode, we flip the script and talk about successful moments that taught us just as much.

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How to Learn From Your Mistakes

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Everybody makes mistakes.

And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth.

But we can’t repeat our mistakes. We need to learn from them. When we do, we turn negatives into positives and move forward. When we don’t, we simply run in place.

In this episode of The Lede, Demian and I share personal stories of mistakes we’ve made — some big and some small — and how we learned from them, and we describe the thought process necessary to do so consistently.

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Lessons Learned from Conducting Two Monster Audience Surveys

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You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series.

Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and the results of his second survey will be posted here tomorrow.

We talked about his mentality in conducting these two surveys, his process, and the lessons he learned in the latest episode of The Lede.

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