Content marketing tools and training.
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”
In his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt, plus notable efforts for Schwepps, Rolls Royce, and the island of Puerto Rico among many others.
If you’re lamenting how “boring” the niche you’re writing in is, take heart … I’m here to tell that you can make it interesting to the right audience.
The secret to making so-called boring source material work is almost shocking in its simplicity.
It’s not necessarily about conducting market research, writing style, creating expensive infographics, or the having the right connections.
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online.
While great writing is truly an art, those looking to improve their craft as a copywriter can find a lot of help from behavioral psychology and neuroscience studies.
The only problem is, good writers are often busy people, and they don’t have time to slog through dry research papers to find an interesting nugget or two.
Fortunately, I’ve done the heavy lifting for you, and today you’ll get to look at 7 fascinating studies on the mind … and see how you can apply their findings to produce more persuasive copy.
Google was founded on a simple principle — some web pages are more important than others.
How is that importance quantified? Ideally, it’s based on the fact that people think that page satisfies their questions about the topic better than other pages.
Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from.
In many ways, this century has mostly been a dark time for online writers.
Huh? You mean the Internet — the most significant publishing revolution since Gutenberg — hasn’t been good for writers?!
Yes. And no.
Here’s the thing, good content writers got squeezed out during the early days of Google’s PageRank algorithm. As I’ll explain later, the importance was placed on the page, which created a nasty race to the bottom as far as writer’s value was concerned.
Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.
As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators.
If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.
If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.
