Online marketing that works
Hear that, content marketers?
That is the sound of inevitability.
It’s the sound of you creating a Google+ page for your business and working diligently to build up a network there with content, conversation, and the occasional cat photo.
Goodbye … free time.
Shameless (yet eerily fitting) references to Agent Smith of The Matrix aside, here’s why every online content marketer needs to be building a Google+ network.
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We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop.
It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop so you can relax with an espresso. They get your favorite writers to come in for readings, so there’s always a sense of event and excitement.
They do everything right, and they’ve always had plenty of customers.
But they still closed their doors last year.
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Gary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns.
This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should “go die in a fire.” And that was one of the nicer responses.
The name-calling and vitriol are a little hard to watch. Here’s the thing, though.
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I’ve just finished writing Facebook Marketing All-in-One for Dummies with two fabulous co-authors (Amy Porterfield and Phyllis Khare) and we’ve been neck-deep in Facebook for the last 9 months.
Even Copyblogger is on Facebook now. Do you have your Facebook Page yet?
For a platform that’s used by hundreds of millions of people, Facebook can be kind of … complicated. Particularly if you use it for business. So let’s get you some specific how-to advice so you can get rolling without getting frustrated.
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Sometimes you’re just flat out of ideas.
It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry.
This happens to the best of us — even veterans who consistently produce quality content have their off days.
Yet they continue to write.
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I’ve probably approached Twitter marketing in fifty different ways.
And in an attempt to find the best way to go forward with my own marketing efforts on Twitter, I recently realized that I’d collected a fairly valuable list of killer resources along the way.
Would you like to know how to start marketing your business on Twitter?
How about more advanced approaches to getting more retweets, more followers, and more prospects for your business?
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