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The 4 Words That Will Get Your Email Opened

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“You Are Not Alone”

In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen — by far.

Because Aweber counts each email that’s been opened, even if they’re from the same user, that single subject line has had an average open rate of 90%, and has surpassed the 100% mark several times.

I’ve seen this subject line used successfully on emails ranging from content marketing to personal development to potty training, with a dozen verticals in between.

The results are always the same.

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109 Ways to Make Your Business Irresistible to the Media

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Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.

You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.

“Why did they interview that guy instead of me?” you wonder.

Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.

It’s your approach.

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5 Landing Page Mistakes that Crush Conversion Rates

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A landing page is a place you send traffic when you really want some action. And no, this has nothing to do with Craig’s List personals.

It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot of ways to screw these up.

Here are five of the most common mistakes people make with their landing pages. More importantly, I’ll tell you how to avoid making them yourself.

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8 Incredibly Simple Ways to Get More People to Read Your Content

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Your precious words. You know they’ve got to be right to attract the audience you want.

You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?

Nobody reads them.

No comments, no tweets, no sharing on Facebook.

It’s enough to send a writer into deep depression, and wipe out motivation to keep producing great content.

Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.

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7 Ways to Improve Your Writing … Right Now

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Many of you would love to write more compelling blog posts, articles or web copy.

You’ve heard all the old advice. Practice makes perfect. Get your 10,000 hours in. Just show up and write.

And of course, that’s all a good idea. It just takes so danged long.

Meanwhile, I’ve got a couple of fast ways you can improve your writing immediately. No waiting for that pesky, tedious “practice” to kick in.

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The Mad Men Guide to Changing the World with Words

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Mad Men made writers sexy again.

Donald Draper is dark and moody and mysterious in all the right ways. He’s powerful, able to send staff scurrying from his office with a scowl.

And he’s a creative genius too, lounging on his office couch, sipping whisky, and crafting the perfect slogan to capture the minds of America.

He makes it all look so freaking cool.

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