So, you’ve landed a new, big-time content marketing client. Exciting times!
It’s the type of client you’ve wanted for ages, and finally, you’re getting your chance. You’ve scheduled your first meeting with her.
And that’s when the voices in your head start up:
- Who are you kidding? You’re not good enough for this client.
- Jane Smith — she’s a great content marketer. Maybe you should refer the client to Jane? Jane will do a better job than you.
- There’s just no point to taking on this project — if you do, you’re going to be found out.
It’s impostor syndrome. Feeling like a fraud. And that’s okay.
You can actually benefit from impostor syndrome with a few smart tactics. Let me show you how.