3 Sources of Fuel for Sophisticated Content Marketers

copyblogger collection - stimulate your content marketing results

“Don’t worry; she’s nice” is a phrase a friend might comfort you with before you contact someone you don’t know.

Once you hear those words, relief sets in.

If we know “nice” is the preferable way to behave toward others, why is it that we all encounter many people who are not “nice?”

It’s a complicated question. Perhaps everyone has his or her own idea of what “nice” is. Regardless, you have the power to choose your behavior in any given situation. You can be a considerate, respectful person to other people.

“Considerate” and “respectful” are more concrete and less subjective than “nice.”

And while “nice” is a reasonable starting place, effective content marketing has precisely defined characteristics. It’s sophisticated and goes way beyond “nice.”

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to seduce blog readers and win clients
  • How to make winning infographics without risk
  • How to delegate content marketing tasks

As you work your way through the material below, think of the following lessons as a mini content marketing course for sophisticated content marketers.
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7 Straightforward Steps to Superior Blog Posts and Podcasts

cp-superior-content

If you’re actively creating content, you’ve probably noticed that “waiting for inspiration” doesn’t tend to work all that well.

In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone goes through her workflow for content creation.

This works for blog posts, podcast or video scripts, infographics, SlideShares, or really any piece of strategic content you’ll want to create.

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3 Reasons Why Great Writers Always Work Alone

why writers embrace solitude

Collaboration is all the rage these days. It’s implied in many words and phrases we love to hate:

  • There’s no “I” in “team!”
  • Let’s brainstorm!
  • Crowdsourcing!

And it seems there is no stopping this train. There’s even furniture that encourages collaboration.

Malcolm Gladwell presents a reason for this growing way of thinking: “Innovation — the heart of the knowledge economy — is fundamentally social.”

It’s beyond question that innovation is important for most companies, and if innovation is fundamentally social as Gladwell argues, then the fallout of such a view includes a depreciation of rugged individualism.

In fact, some argue individualism could be dying.

Is the great creative individual a thing of the past?
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Talking Versus Doing: Which Business Stage Are You In?

ec-talking-versus-doing

You only have so much energy; where are you choosing to spend it?

Listen to Editor-in-Chief and take a fun self-assessment. Plus, you’ll learn why physical notebooks with lined paper are the best tools for keeping you grounded and productive.

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How to Tame Content Creation Chaos with Rock-Solid Workflows

how to systematize content production

Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over?

At the process level, there’s not much that changes from one blog post to the next or from one social media campaign to the next, though the content itself may change.

Whether or not you’ve noticed it, your content marketing activities are a collection of workflows.

I hinted at this in my last post, on how to delegate content marketing tasks.

Now, let’s take a closer look at workflows, because it’s a game-changer when you shift from thinking about your content marketing tasks as a loose collection of activities to thinking about them as workflows.
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Does an Editor-in-Chief Have to Be a Control Freak?

ec-control-freak

If an Editor-in-Chief takes responsibility for all aspects of her content creation, can she ever relinquish control?

People want control when they’re emotionally attached to outcomes; they want a final result to align with their preferences and therefore (desperately) attempt to shape a situation in their favor.

However, do strict preferences create the most productive work environment and maximize your chances of creating your best work? Editor-in-Chief host Stefanie Flaxman argues they don’t.

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