Like accumulating capital, hard work has its own momentum. If you want to master digital media, then produce it often.
Maria Popova, the woman behind Brain Pickings, publishes three substantial blog posts every weekday, typically about substantial books she reads. Each post is an elegant display of her ornate knowledge and polished creativity.
And when I was asked to host a show for our digital marketing podcast network, I immediately jumped on the opportunity. Here was a chance to organize my work, tackle a new challenge, and consistently produce a new type of digital media.
Yet — I was warned — it was essential I dismissed any optimistic notions about the quality of my show.
During a kick-off call with the rest of the Rainmaker.FM podcasters, Robert Bruce, our overlord, said, “Your first 100 shows will be crap.”
It was meant to encourage us.