6 Tactics That Turn a Blog Into a Business Engine

image of railroad engine from 1927

Somewhere, a business owner is writing a blog post.

She writes the headline first, pens a killer introduction, and makes her point with 892 carefully crafted words.

Satisfied, she hits “Publish” and waits for fortune to arrive with a roll of $100 bills in one hand and a book deal in the other.

This is the legend of the lone blogger who climbs the mountain of success one post at a time.

I’m not going to debunk this story.

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Make It Rain: LinkedIn and the “Media not Marketing” Model

Jason Miller Authority Intensive

Congratulations to Copyblogger’s Brian Clark and Robert Bruce on the New Rainmaker podcast.

Episode 1 was so compelling that I almost walked into oncoming traffic on my walk to work the other day.

Episode 2 made me even more of a believer, though perhaps even less safe.

In anticipation of the forthcoming Rainmaker Platform, Brian asked me to write this article to offer some ideas about promoting it on LinkedIn. While certainly savvy, today’s “Sophisticated Marketers” still have a thing or two to learn about using LinkedIn.

Namely, how to take full advantage of its brand new functionality.

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What to Do If Your Great Content Isn’t Getting Found

Another well-hidden Menehune statue on the grounds of Disney's Aulani resort in Ko Olina, Hawaii.

Hang out around this place for more than ten minutes and we’ll hit you over the head, telling you to create some high-quality content.

And by “high-quality,” we mean the good stuff. Not spun, fluffed, scraped, or otherwise mass produced for pennies a word.

Something people want to read. (Or listen to, or watch.)

So if you create that kind of content (or hire someone to create it for you), you’re set, right?

When I quoted Robert Rose saying, “Great content wins. End of story,” did I mean that great content promotes itself? That if the content is good enough, content fairies fly down and magically transport it to the eyes of an adoring audience?

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The Astronaut, the Rock Star, and Your Content Strategy

Chris Hadfield juggling tomatoes

20 million views … and counting.

I remember the first time I saw it. Canadian astronaut Chris Hadfield, then commander of the International Space station, had taken his guitar into space. He posted a simple but powerful video of himself performing David Bowie’s classic “Space Oddity” — in space.

As far as I’m concerned, this pretty well cemented his position as coolest dude there has ever been. I mean, Canadian plus astronaut plus Bowie? That’s the trifecta of cool right there.

(Plus he juggles. In space.)

Like a lot of people, I assumed that Hadfield had an amazing innate understanding of what worked and didn’t work as content. He had been posting neat and interesting content to the web for months —- great tweets and YouTube videos on funny, everyday aspects of life in space.

They were memorable, they were highly shareable, and they paved the way for that 20-million view bombshell.

So imagine how surprised I was when I read Hadfield’s biography — and found out that when he was getting started, he was actually sort of an idiot about content.

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Brian Clark (and Friends) Offer Some Free Fuel for Your Content

Banner for CMI's ContentTECH

Could your content marketing use a little boost? Our friends at the Content Marketing Institute are offering a free one-day event dedicated to the technology that can accelerate your content marketing.

Copyblogger founder and CEO Brian Clark will be there, as well as other leading experts.

Head on over and get registered now (it’s free), and save the date: February 26, 2014 from 10 AM EST – 5 PM EST.

The agenda is packed with value:

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8 Smart Ways to Combine Blogging with Email Marketing for Best-Selling Results

peanut butter and chocolate

Your blogging and email marketing efforts are like chocolate and peanut butter.

The nutty crunch of peanut butter and the sweet bliss of chocolate are each great solo. But when combined, you get Reese’s Peanut Butter cups — the #1 selling candy in the United States.

You can get that same kind of best-selling synergy with a content marketing strategy that smartly combines blogging and email marketing.

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