The 7 Things Writers Need to Make a Living

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If you’re a writer, you might have heard this most of your life.

People don’t make a living writing. You should find something practical to do with your life.

Smart, capable writers grimly pass around war stories on Facebook. Penny-a-word assignments, clients who don’t pay, disdain for our craft, and disrespect for our profession.

And yet.

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SlideShare Best Practices: How to Turn Written Content Into a Winning Deck

Title slide of Dave Paradi SlideShare deck

At the recent Authority Intensive 2014 conference, there was a lot of talk from the stage and amongst the attendees about SlideShare.

And with good reason.

SlideShare was the “quiet giant of content marketing” way back in 2011, even before being acquired by LinkedIn. Now? It’s one of the most influential social media platforms for businesses and big thinkers.

But while SlideShare has proven to be a great new medium for sharing content, many people are still asking how to get started with it.

In this article, I want to provide best practices for the simplest way to get started with SlideShare: turning a written piece of content into a SlideShare deck.

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Join Brian Clark and Jerod Morris at Content Marketing World 2014

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(And get a discount when you register before May 31st. Details below.)

Copyblogger Media is proud to be a sponsor and presenter at Content Marketing World 2014 — the one event in the world where you can find all the brightest and most accomplished content marketing professionals, together, at the same time.

CMWorld returns to Cleveland, Ohio September 8-11, 2014. And this year they’ve lined up Oscar winning actor, director, and producer Kevin Spacey as the closing keynote!

Created for motivated marketing professionals just like you, Content Marketing World features knowledgeable and energetic speakers, information-packed sessions, and comfortable networking opportunities.

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The Boring Niche’s Secret Weapon (And How to Use it)

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I hear it constantly: “My niche isn’t sexy enough for content marketing.”

It’s a lie.

It’s a crutch.

It’s a flat-out excuse.

The problem isn’t with the niche, it’s with your perception. The problem is you aren’t thinking about what makes your steak sizzle.

The “boring” niche actually has a secret weapon.

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A Warts-and-All Guide to Kickstarter: What Works and What Doesn’t (Plus Where We Royally Screwed Up)

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You have your big idea, and now you need funding.

Your idea is awesome — the kind everyone will immediately understand and get excited about.

The world will see how amazing the idea is, and funding will rain down upon you.

But guess what? It won’t.

These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign. It’s been very successful … but that’s happened in spite of some serious blunders on our part.

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The 14 Keys to Writing Advertorials That Sell

still life image of a desk with Mac products, colored pencils, books, etc

Advertorials are native ads with a single purpose: getting specific action from the reader.

This could be donating to a cause, downloading a PDF, subscribing to an email newsletter, visiting a store, or buying a product.

An effective advertorial grips the reader and leads her to the logical conclusion — pointing her, in very specific language, to what to do next. This is the call to action.

Advertorials come in all shapes and sizes.

  • They could be lists or guides
  • They could be videos or print articles
  • They could be one page or six

Regardless of the format or medium, however, most tell a story.

This is why there are so many similarities between the essential ingredients of a blog post and an advertorial.

But there are still some specific things you must know.

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