Any one of us would have been proud to create the retail giant Best Buy. It’s a powerhouse.
At its peak, Best Buy controlled about 19 percent of the electronics market. They’ve sold lots and lots of stuff. And they still do. Any kind of television or MP3 player or computer you want, Best Buy probably has it.
If you could collect all of the profit from just one Best Buy store, that would be extremely cool, right? You’d have every customer in the neighborhood, and you could sell each one exactly what they wanted.
Now compare that to a store that sells just one brand of computer. Just one brand of MP3 player. Just one brand of smartphone or tablet.
That doesn’t seem like it would do as well, right?