You lift prospects out of their ordinary worlds and invite them to consider a journey that ultimately leads to a transaction.
Easy to say. Not so easy to do.
We know that to lift our audience members out of their ordinary worlds we need to tell a compelling story — a story in which the audience member sees himself or herself in the role of hero while we play the role of mentor.
But how do we get from Point A (the concept) to Point B (the actual story that takes an audience on a transformative journey that results in a transaction)?
You’ll find out on this week’s episode of The Lede.