How to Write Nearly Undeletable Emails

You ever been out with your pals having a good time, laughing so hard that the surrounding tables end up giving you the stink-eye?

Or maybe you host a knitting club at your house. You’re a band of obsessed knitting fanatics who can’t get enough of yarn, patterns and the latest celebrity knitting gossip.

One day a guy shows up in your living room mumbling about how the Lakers were totally robbed in the recent playoff series with the Dallas Mavericks.

This person is called the unwelcome guest.

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Is the Online Gold Rush Over?

At the height of the great Gold Rush of 1896, the population in the arctic Klondike region suddenly swelled to 40,000 souls.

The promise of incredible wealth (and more than that, a legendary adventure) was too compelling to ignore.

Kind of sounds like the web 1.0 and 2.0 booms.

With little more than a great idea, a few bucks for hosting, and some hard work, a single person can change their life using the internet-as-lever.

Question is: is too late for you?

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The Art of Enchanting Online Marketing with Guy Kawasaki

What’s the driving force behind effective online marketing?

  • Is it self-centered promotional messages?
  • Manipulation?
  • A secret hard-sell method that social media won’t reject?

Nope.

So what is it?

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The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

We are here to find meaning. We are here to help other people do the same. Everything else is secondary.

We humans want to believe in our own species. And we want people, companies, and products in our lives that make it easier for us to believe in one another.

~Hugh MacLeod, from “The Hughtrain Manifesto.”

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How to Constantly Create Compelling Content

All right, all right … we know that content is the grease that keeps the gears, pipes, levers and shocks of this relentless internet machine rolling down the highway.

The deal is, you make/write immortal stuff related to your business or ideas, and people will eventually find you, trust you and pay you.

The question is: Where the hell do I get the ideas for all this content I’m supposed to be writing?

The answer lies at a little-known crossroads that great songwriters, journalists, novelists, philosophers, scientists and poets have been driving to for millennia.

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The Content Marketing Question You Need to Answer … Now

One unfailing characteristic of online business is The Latest Bandwagon that’s perpetually rolling down the road toward us.

It’s usually some kind of new, sexy, easy, fast, 1-2-3 fad that will ensure you’re bathing in champagne by 10 o’clock tonight.

As you may well know, a strategic fad fetish can be a very expensive habit, both monetarily and psychologically.

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