2011 Content Marketing Predictions

According to this awesome Roland Emmerich documentary I just watched, the world is going to end on December 21, 2012. If John Cusack participates in a Mayan end of days depiction, you know it’s the real deal. Just like Say Anything.

We here at Copyblogger are keeping our heads together in the face of this news and will continue doing our level best to help you accomplish your business goals before the floods arrive and Los Angeles turns into a molten field of flaming limousines.

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Tim Ferriss on How to Reinvent Yourself with Blog Marketing

You know Tim Ferriss as the best-selling author of The 4-Hour Work Week, the man behind the popular Experiments in Lifestyle Design blog, and now as the author of his new book, The 4-Hour Body. But it obviously wasn’t always the case.

What does Tim credit for his rapid emergence into the public eye? His blog and his blogger outreach strategy, which took him from unknown to successful author, angel investor, and social media celebrity is a few short years.

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The 6 Elements of an Influential Web Experience

What makes one website highly persuasive and engaging, while others are ignored or quickly abandoned?

If you took a poll asking your site visitors what’s missing from your site, they might not even be able to articulate it. And that’s exactly the point. What influences us isn’t necessarily at our conscious level of experience.

Today, we’ll discuss the 6 elements of a web experience that make a difference at a deep psychological level. My guest is Dr. Susan Weinschenk, a Ph.D. in psychology and an expert in the field of influential digital design. She’s the author of Neuro Web Design: What Makes Them Click and the excellent companion blog.

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Your Staggeringly Unfair Marketing Advantage

You’ve probably had fantasies of winning an MMA world championship wherein the title match is between you and a skinny seven-year-old.

Maybe you dream of writing a Booker Prize winning novel – with Sir Salman Rushdie working as your confidential ghost writer.

Or perhaps you’re determined to become the next President of the United States, thoroughly enjoying the fact that your last name happens to be Kennedy-Reagan.

If done well, a relevant Content Marketing strategy can create these kinds of conditions for your business. Conditions in which you possess a staggeringly unfair advantage over your competitors.

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How to Get Some Action

It was an unbearably hot night. In a run-down apartment in the seediest neighborhood of Hollywood, the gift shop manager flicked on the discount computer his dad had just bought him.

He started typing.

A small email list of friends grew to a thousand, then ten thousand, then one hundred thousand. A few months later he cobbled together a simple website.

A few years later, he was an international icon.

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The Foundation of All Marketing that Works

Over the last decade, a prolonged magnitude 9.1 technological earthquake completely altered the landscape of online marketing and public relations. The entire topography has shifted from one of cold, repetitive interruption to the gentle, authentic drip of attraction over time.

A large part of navigating this strange, new terrain is the building and care of real relationships. If you enjoy the frustration and futility of beating your head against the abandoned brick walls of how things were, this show is not for you…

In this episode Brian Clark and I discuss:

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