As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews.
Now it’s time to explain the final piece of the content strategy puzzle. This piece creates an emotional connection between you and your audience. It’s a component that makes your audience think: “Hey, they get me. They understand me. They know what I’m thinking and feeling.”
I’m talking, of course, about empathy — the ability to identify with and vicariously experience the thoughts, feelings, and attitudes of someone else.
But how do you incorporate that ability into your marketing? And why does this process help create a memorable brand?