Why You Should Curate Content (And How to Do It Right)

Why are we doing a four-part podcast series about content curation?

Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time.

But when you do it right, and do it right consistently, content curation can be a foundational building block of your authority.

And if you follow Copyblogger, you know how important developing and maintaining authority is.

In the first episode of this series, Demian and I discuss what content curation is, the benefits of doing it, and provide an overview of how to do it effectively.

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How Freaks and Misfits Can Succeed in Business: A Conversation with Chris Brogan

Do you refuse to settle?

Do you want to do things your way?

Do you have a different way of looking at the world?

And, most importantly, are you looking for a way to make your weirdness an asset?

If you answered “Yes” to any of the four questions above, then I’ve got a great book recommendation for you.

And the author of said book (you know him well) is this week’s guest on The Lede:

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The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

Buttons are cute, and they’re charming. You can’t be scared of a button.

These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness.

And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time. Costing you conversions. Costing you money.

Why?

And what can you do about it?

I invited Joanna, Conversion Copywriter for Copy Hackers, to be the guest on this week’s episode of The Lede so she can answer these two questions for you …

Because Joanna has the answers and the data to back them up.

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Chase Customers, Not Clicks

You want to be a broke-ass blogger, don’t you?

No!

Good gracious, of course you don’t. (At least I hope not.)

But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom.

What’s sad is that a lot of of online business owners do pay more attention to vanity stats than fundamental business metrics. So if you can shift your mindset, you’ll be ahead of the curve.

Fortunately, Tom Martin is here on this week’s episode of The Lede with straight talk that every online business owner will benefit from hearing, understanding, and acting on.

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How to Be Authentic

Do people really want the real you? All of it?

The answer will, of course, depend on the audience and the forum.

If you are writing a blog about drug addiction, telling your most horrifying stories is a prerequisite. Your audience will expect it.

If, on the other hand, you are writing a blog to support your tax preparation business, you probably want to keep most of your tales of woe out of it — no matter how “real” they may be.

Being “authentic” means being genuine. It means having an honest conversation with your audience. Within reason.

So how do you know what is too much you, how much is not enough, and where the sweet spot is?

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How to Close With Style

This week on The Lede, we take one more big step in our podcast journey through the essential elements of a blog post.

By the way, did you know that this podcast series is based on the most shared Copyblogger post of 2014? It is — and if you haven’t checked out the infographic for yourself and shared it yet, rectify that here.

On this episode we analyze number ten: how to close with style.

And much to my delight, I got to kick off the festivities with a dramatic reading of one of my favorite lines from one of my favorite movies.

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