How Successful Writers Curate Ideas

The blank page.

Writer’s block.

Newer writers often claim to fear both of these. We’ve all been conditioned to do so. (I admit: I still do sometimes too.)

But as I’ve studied writers, successful writers, I’ve found that most of them have found ways to overcome the trepidation of the blank page, and most don’t even consider “writer’s block” to be a real thing.

So what is it that separates these writers from you and me?

Two traits, I’ve found:

  1. They have found a way to channel their fear into productivity.
  2. They have a system for recording and recalling ideas.

And make no mistake, number two has a huge impact on number one.

Because if you know that you always have a catalog of great ideas to fall back on for those days when you wake up with nothing fresh in your head, it completely removes that fear of the blank page from the equation.

So how do you do it?

How do you create, maintain, and use that catalog of great ideas?

That is the subject of today’s episode of The Lede.

[ Continue Reading… ]

The 5 W’s of Link Curation

When someone shares a link, and you click on it, and you are moved in some way by it — to action, to inspiration, even to tears — how do you feel about the person who shared it with you?

You likely feel equal parts appreciation and respect. If you’re honest, you might even feel a slight twinge envy. (Damnit, why didn’t I find that link to share first!)

It’s okay.

Being the clicker and the consumer is just fine. Content marketing is an ecosystem, and we all have to play multiple roles to keep it in motion.

But there is no reason you can’t be the link sharer more often. There is no reason you can’t consistently share useful links so that the appreciation and respect of an audience gets directed towards you.

To do this, all you have to do is understand the who, what, when, where, and why (plus the how) of link curation.

Which just so happens to be the subject of this week’s episode of The Lede.

[ Continue Reading… ]

Why You Should Curate Content (And How to Do It Right)

Why are we doing a four-part podcast series about content curation?

Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time.

But when you do it right, and do it right consistently, content curation can be a foundational building block of your authority.

And if you follow Copyblogger, you know how important developing and maintaining authority is.

In the first episode of this series, Demian and I discuss what content curation is, the benefits of doing it, and provide an overview of how to do it effectively.

[ Continue Reading… ]

How Freaks and Misfits Can Succeed in Business: A Conversation with Chris Brogan

Do you refuse to settle?

Do you want to do things your way?

Do you have a different way of looking at the world?

And, most importantly, are you looking for a way to make your weirdness an asset?

If you answered “Yes” to any of the four questions above, then I’ve got a great book recommendation for you.

And the author of said book (you know him well) is this week’s guest on The Lede:

[ Continue Reading… ]

The 2 Reasons People Don’t Click on Your Buttons … And How to Overcome Them

Buttons are cute, and they’re charming. You can’t be scared of a button.

These are the words of Joanna Wiebe, whose delightful presentation on buttons at Authority Intensive resonated with data-backed usefulness.

And she’s right. No one is scared of a button. Yet, people choose to not click on your call-to-action buttons all the time. Costing you conversions. Costing you money.

Why?

And what can you do about it?

I invited Joanna, Conversion Copywriter for Copy Hackers, to be the guest on this week’s episode of The Lede so she can answer these two questions for you …

Because Joanna has the answers and the data to back them up.

[ Continue Reading… ]

Chase Customers, Not Clicks

You want to be a broke-ass blogger, don’t you?

No!

Good gracious, of course you don’t. (At least I hope not.)

But if the first metric you look at is page views, not sales — i.e. clicks, not customers — then you’re well on your way to broke-ass bloggerdom.

What’s sad is that a lot of of online business owners do pay more attention to vanity stats than fundamental business metrics. So if you can shift your mindset, you’ll be ahead of the curve.

Fortunately, Tom Martin is here on this week’s episode of The Lede with straight talk that every online business owner will benefit from hearing, understanding, and acting on.

[ Continue Reading… ]