How to Choose Arresting Images for Your Blog Posts (And Why You Should)

You’ve read the headline. You’re intrigued.

“But,” you might be thinking, “Why didn’t you choose a different, more arresting image for this post?”

Good question.

First, because The Lede is a regular post series, and the graphic that Rafal created for us is a clear visual cue to our audience that a new episode has been posted.

Second, because we are posting this episode a day early, meaning that the visual cue is extra important to let people know a new little audio gift is unexpectedly waiting to be unwrapped.

But, if we didn’t already have an arresting post image logo to use for The Lede, we would have had to choose something else … something that would have seized attention, created an emotional response, and compelled a click.

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Removing Blog Comments: The View So Far

Shockwaves.

That’s what this post by Sonia Simone sent through the Copyblogger community.

The post, you’ll recall, announced our decision to remove blog comments and gave the reasoning for why we decided to do so — reasoning that some accepted at face value, others parsed for hidden meaning, and the rest ignored before ZOMG’ing to their social account of choice to share the headline.

Agree or disagree, trust or question, the one constant was that everyone had a reaction.

Now almost three weeks later, it’s time for us to react to the reaction.

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How to Use Internal Cliffhangers

Microseduction.

I consider an episode of The Lede wildly successful when we create a new word. In this episode of The Lede about using internal cliffhangers, Demian Farnworth does just that.

Here it is:

mi·cro·se·duc·tion

noun

  1. a slow, patient process for creating a emotional tie in an audience member to a piece of media
  2. The “dribbling of bread crumbs so the bunny rabbit follows you back to your house.”

synonym: internal cliffhanger

But how do you use that word in a sentence? And how will it help you write copy that your audience finds irresistible?

Listen and find out.

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The Lede: Hangout Hot Seat with Brian Clark

Google Hangouts are an invaluably useful tool.

We’ve made mention of this before.

And if you’ve been listening to the New Rainmaker podcast, then you recently heard Brian and Robert discuss the concept of repurposing content — using the same content in multiple ways.

In this episode of The Lede, Demian and I put the usefulness and versatility of Google Hangouts on display and demonstrate how Hangouts can be used as part of a repurposing strategy.

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How to Tell a Seductive Story

Has a singer ever been more seductive than Marvin Gaye?

Especially when crooning his classic, “Let’s Get It On”?

We often think about seduction in this sense: as being sexual, sometimes even manipulative. And sometimes it is.

But that is not the type of seduction featured on today’s episode of The Lede … though Marvin does sing words of wisdom to which we advise you pay heed:

Aaa-nnd,
Givin’ yourself to me,
Can never be wrong,
If the love is true …

As you’ll hear Demian and me discuss — with decidedly less seductive voices than Marvin’s (sorry) — if your love for your audience is true, if your intentions are pure, then tapping into their emotions through the art of seduction can, well, never be wrong.

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How to Create Exquisite Subheads

Sorry.

I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts?

All the content optimization (don’t you say SEO!), all the agonizing over your headline, even the nitty-gritty of your word choice and sentence crafting?

Yeah, well, most people aren’t going to read those words and sentences.

Certainly they’re not going to read the ones at the end, possibly not even the ones in the middle.

Unless you do this …

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