Yesterday, Brian Clark published a highly anticipated answer to a question that’s been on a lot of entrepreneurial and marketing minds.
If you missed it, that question is: Isn’t it time for more power and less hassle from WordPress … without breaking the bank?
The answer is yes, of course, and he provides the solution — a turnkey, hosted platform for content management that is already providing the technological engine for many smart content strategies across the globe.
But technology is just technology. It will do its part reliably, but you have to do yours too. That’s why Brian released the New Rainmaker content library well before the platform … and why the library is still available for free. He wants you to have the knowledge to actually make good use of the tools — which, after all, is the Copyblogger way.
That is why we are kicking off the relaunch of The Lede with a three-part series on content strategy, starting today.
And we begin with an element of content strategy that often gets overlooked … but that is crucial to understanding your audience intimately enough to influence it.