I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts?
All the content optimization (don’t you say SEO!), all the agonizing over your headline, even the nitty-gritty of your word choice and sentence crafting?
Yeah, well, most people aren’t going to read those words and sentences.
Certainly they’re not going to read the ones at the end, possibly not even the ones in the middle.
Unless you do this …