How to Create Exquisite Subheads

Sorry.

I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts?

All the content optimization (don’t you say SEO!), all the agonizing over your headline, even the nitty-gritty of your word choice and sentence crafting?

Yeah, well, most people aren’t going to read those words and sentences.

Certainly they’re not going to read the ones at the end, possibly not even the ones in the middle.

Unless you do this …

[ Continue Reading... ]

How to Write Killer Bullet Points

Keep your readers running down your page like water on a slide.”

Wouldn’t you like your copy to have that effect?

Of course. Who wouldn’t?

And while writing great sentences and using persuasive words are essential elements for making it happen, don’t overlook the importance of bullet points.

Because well-crafted bullet points make your copy more readable.

And they allow you to do something else that is very important, as well.

[ Continue Reading... ]

How to Write Damn Good Sentences

Well look at that.

Can you believe this is already the fourth installment in our 11-part series on the essential ingredients of a blog post?

Time sure does fly when you’re having pure podcasting fun … and churning out a new bite-sized episode each week.

We’ve already explained how to write a magnetic headline, discussed how to nail your opening, and (hopefully) convinced you about the importance of using persuasive words.

Today, we take it one step further.

[ Continue Reading... ]

How to Use Persuasive Words

I’m glad you are here.

Because I’m excited to share a quick bit of free advice with you that will instantly make you a more persuasive writer.

It’s the new edition of The Lede.

[ Continue Reading... ]

Michael Stelzner on Capturing Emails and Committing to Quality

From nothing to Technorati’s #1 business blog in a little over four months.

That’s quite a story.

It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked.

[ Continue Reading... ]

How to Nail Your Opening

Bubkes.

That’s what happens when you write a great headline, get scores of people to open your post, but then bore them with a lame opening.

They leave, and you accomplished nothing … except making them less likely to ever believe one of your headlines is worth clicking on ever again.

That’s why it’s essential that you nail the opening of your blog posts. To do so, you must open with a bang.

Want to learn how? Come hang out with me and Demian for 15 minutes and we’ll explain it to you.

[ Continue Reading... ]