That’s what happens when you write a great headline, get scores of people to open your post, but then bore them with a lame opening.
They leave, and you accomplished nothing … except making them less likely to ever believe one of your headlines is worth clicking on ever again.
That’s why it’s essential that you nail the opening of your blog posts. To do so, you must open with a bang.
Want to learn how? Come hang out with me and Demian for 15 minutes and we’ll explain it to you.
The most important element for getting a blog post read is the headline.
But you can’t just use any headline. You need a magnetic headline — one that makes an irresistible promise to readers.
In the first episode The Lede, Copyblogger’s new regular podcast, Demian Farnworth and I deliver a series of actionable tips and advice that you can implement immediately to become a better headline writer … right now.
What is marketing?
Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back?
Is it a practice of interrupting as many people as possible with a message they don’t care about, and never asked to receive?
Is it a performance you frantically stage around your product, service, or idea, in the final moments before launching it into the world?
Or is it something else entirely? And if it is, how and when do we employ it?
Where do great business ideas come from?
What about products — how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market?
In his must-read book Breakthrough Advertising, master copywriter Eugene Schwartz wrote:
“This is the copywriter’s task: not to create mass desire — but to channel and direct it.”