How to Write a Magnetic Headline (in Under 15 Minutes)

The most important element for getting a blog post read is the headline.

But you can’t just use any headline. You need a magnetic headline — one that makes an irresistible promise to readers.

In the first episode The Lede, Copyblogger’s new regular podcast, Demian Farnworth and I deliver a series of actionable tips and advice that you can implement immediately to become a better headline writer … right now.

[ Continue Reading... ]

Seth Godin on When You Should Start Marketing Your Product, Service, or Idea

What is marketing?

Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back?

Is it a practice of interrupting as many people as possible with a message they don’t care about, and never asked to receive?

Is it a performance you frantically stage around your product, service, or idea, in the final moments before launching it into the world?

Or is it something else entirely? And if it is, how and when do we employ it?

[ Continue Reading... ]

How to Attract an Audience by Integrating Content, Social, and Search

Google’s been pissing people off lately. Panda, Penguin, Parakeet (okay, I made that last one up), who knows what’s next …

Then there are the social networking evangelists whose entire fortunes are deep in Zuckerberg’s asset.

And finally, the faithful content producers, who labor slowly and quietly to build their businesses one thousand words at a time.

It can all seem a bit much to keep up with. SEO isn’t bad. Social networking sites aren’t evil. Content marketing isn’t impossible. But it can feel like it sometimes.

[ Continue Reading... ]

Why You Should Build an Audience Before You Build a Business

Where do great business ideas come from?

What about products — how can you know (or at least make a highly educated guess about) whether your idea will actually fly in the market?

In his must-read book Breakthrough Advertising, master copywriter Eugene Schwartz wrote:

“This is the copywriter’s task: not to create mass desire — but to channel and direct it.”

[ Continue Reading... ]

How Chris Brogan Built His Content Platform

Chris Brogan is everywhere.

From the outside, it seems that in just a few short years, he’s created an independent publishing and speaking empire with nothing more than his personality and a laptop.

The truth of his story is a lot more compelling.

He spent 10 years writing into the void. He flew to conferences around the country broke, eating leftover granola bars. He struggled to pay the mortgage, to pay the electric bill. After eight years of work, he had an audience of just 100 subscribers.

[ Continue Reading... ]

Jay Baer on How to Turn Interested Prospects into Lifelong Customers

Think having a huge Twitter following is enough to drive your marketing?

Is big media attention (social or otherwise) enough to drive the sales you need and want?

Those certainly help, but the future of a successful marketing campaign lies — in part — in becoming a “Youtility,” finding creative ways to to be unforgettably useful to your interested propects.

[ Continue Reading... ]