How to Write Damn Good Sentences

Well look at that.

Can you believe this is already the fourth installment in our 11-part series on the essential ingredients of a blog post?

Time sure does fly when you’re having pure podcasting fun … and churning out a new bite-sized episode each week.

We’ve already explained how to write a magnetic headline, discussed how to nail your opening, and (hopefully) convinced you about the importance of using persuasive words.

Today, we take it one step further.

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How to Use Persuasive Words

I’m glad you are here.

Because I’m excited to share a quick bit of free advice with you that will instantly make you a more persuasive writer.

It’s the new edition of The Lede.

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Michael Stelzner on Capturing Emails and Committing to Quality

From nothing to Technorati’s #1 business blog in a little over four months.

That’s quite a story.

It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked.

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How to Nail Your Opening

Bubkes.

That’s what happens when you write a great headline, get scores of people to open your post, but then bore them with a lame opening.

They leave, and you accomplished nothing … except making them less likely to ever believe one of your headlines is worth clicking on ever again.

That’s why it’s essential that you nail the opening of your blog posts. To do so, you must open with a bang.

Want to learn how? Come hang out with me and Demian for 15 minutes and we’ll explain it to you.

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How to Write a Magnetic Headline (in Under 15 Minutes)

The most important element for getting a blog post read is the headline.

But you can’t just use any headline. You need a magnetic headline — one that makes an irresistible promise to readers.

In the first episode The Lede, Copyblogger’s new regular podcast, Demian Farnworth and I deliver a series of actionable tips and advice that you can implement immediately to become a better headline writer … right now.

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Seth Godin on When You Should Start Marketing Your Product, Service, or Idea

What is marketing?

Is it a process of gathering as much money as you can, throwing it to the “creative” winds, and hoping something will come back?

Is it a practice of interrupting as many people as possible with a message they don’t care about, and never asked to receive?

Is it a performance you frantically stage around your product, service, or idea, in the final moments before launching it into the world?

Or is it something else entirely? And if it is, how and when do we employ it?

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