Content marketing tools and training.
We are here to find meaning. We are here to help other people do the same. Everything else is secondary.
We humans want to believe in our own species. And we want people, companies, and products in our lives that make it easier for us to believe in one another.
~Hugh MacLeod, from “The Hughtrain Manifesto.”
All right, all right … we know that content is the grease that keeps the gears, pipes, levers and shocks of this relentless internet machine rolling down the highway.
The deal is, you make/write immortal stuff related to your business or ideas, and people will eventually find you, trust you and pay you.
The question is: Where the hell do I get the ideas for all this content I’m supposed to be writing?
The answer lies at a little-known crossroads that great songwriters, journalists, novelists, philosophers, scientists and poets have been driving to for millennia.
One unfailing characteristic of online business is The Latest Bandwagon that’s perpetually rolling down the road toward us.
It’s usually some kind of new, sexy, easy, fast, 1-2-3 fad that will ensure you’re bathing in champagne by 10 o’clock tonight.
As you may well know, a strategic fad fetish can be a very expensive habit, both monetarily and psychologically.
I remember sitting in Mr. Burgerwinner’s calculus class thinking, “Oh man, I am totally hosed.”
Maybe for you it was that time you brought your first child home from the hospital. No nurse, no buzzer, just you and … her.
What’s the common thread here? Frustration. Mystery. Terror.
A thick fog of FUD.
Sometimes, we simply have no clue how to proceed. Everybody is offering advice, and a part of us just wants to throw in the towel.
Here we go again …
Have you read the news today? Looks like marketing is dead once more.
You know … all you need now is a Twitter handle, a Facebook page and an authentically huge digital smile to reach your audience and rake in the bales of cash (just make sure you keep smiling).
Uh-huh.
There’s always a lot of hype rolling around about marketing, new marketing and the death of marketing.
The plan is nothing, planning is everything.
~Dwight D. Eisenhower
Everyone has an opinion on it.
Should you or shouldn’t you write a business plan? Are they a total waste of time, or a necessary vehicle on the path to online entrepreneurial glory?
What if there were a third way to think through and write a business plan for an online business, a much simpler way?
If you’re awake and breathing, it’s obvious we’re living in an unprecedented time of innovation and distributive power. Depending on the type of business or marketing you run, good planning may be smarter than making a plan.
