How to Newsjack Your Way to Free Media Exposure with David Meerman Scott

What if getting big PR and media exposure for your business or idea were no longer out of your reach or budget?

What if you could “inject” your name or brand into a national or international story of your choosing, becoming part of the story yourself?

David Meerman Scott, a veteran PR and marketing expert, has written a book that teaches you how to accomplish that, and more.

Enter Newsjacking, a powerful way to get seen and heard in today’s big media environment…

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Steven Pressfield and the War of Work

It’s human nature to look for the easy way out.

We dream of the “big break” that will carry us away from our current troubles forever.

Then, along comes a guy like Steven Pressfield.

He’s the type that tells you that this single day is what matters. That money and recognition come and go, but your desk and your work remain.

He’s the type that shatters your illusions about the very nature of work, and the reasons why you do what you do.

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The Strategy Behind the Copyblogger Redesign

Applying web design to business goals is a serious business.

A few weeks ago — through the hard work and formidable talent of Rafal Tomal (our Lead Designer) — we launched a redesign of copyblogger.com.

There’s been a good bit of discussion around it, and a lot of good questions.

What’s changed? Why did we change it? And the big one — how is it all working out for the business?

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7 Ways to Create an Email Marketing “Snowball Effect”

Since Ray Tomlinson sent that first email in 1971, it’s been the backbone of all social technology.

40 years later, and it’s still the most powerful (digital) communication tool on earth.

My reclusive pal Ben Settle jumps on the show today to talk email marketing.

While the seven-step “snowball effect” he lays out can be applied to almost any aspect of profitable content marketing, we bring it all back to the loyal, always-willing, unbeatable and unstoppable … email.

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Warning: If You’re Not a Privacy Nut, You’re Losing Sales

I have a few things in common with Gene Hackman’s character in Enemy of The State.

If you want to build a loyal following and make more sales in the next ten years, so should you.

Get your tin foil hats on and pull the battery out of your cell phone, today we’re talking privacy-as-marketing.

Hey, who’s that behind you?

Also, Sonia exercises monumental self-control and allows me to live for one more week.

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The 3 Kinds of Writing That Builds a Business

Copyblogger Media is a company that was built on two blog posts per week.

In the early days it was just Brian, and those two posts. Week in and week out.

A lot has happened since then, but the basic structure of how this business is marketed remains.

The writer runs this show.

The writer should run yours too.

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