The Art of Seductive Writing: A Conversation with Robert Greene

Robert Greene is the bestselling writer of some of the most legendary nonfiction books of his generation.

The 48 Laws of Power, The 33 Strategies of War, The 50th Law (with rapper 50 Cent), and …

The Art of Seduction.

Though much of his work can be applied directly to good writing, business, and marketing online, it’s the principles of seduction that can seal the deal between you and your audience.

So grab a coffee and come on in, the water’s just fine …

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Why Content Marketing Doesn’t Suck

Can regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time?

Or, is this whole content marketing thing just a massive waste of energy?

You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make your own decisions.

Also, Sonia gets another new executive title based on her expertise in email marketing.

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Are You Weird Enough to Succeed at Content Marketing?

There will never be another Nirvana.

Or Coca Cola. Or Stephen King.

Apart from a very few anomalies, no band, brand, or author will ever achieve the level of cultural penetration that Generation X was the last to witness happen in real time.

Our culture has broken apart into millions of little tribal pieces.

It’s not because kids these days aren’t heading down to the crossroads with their guitars and web dev tools to do a deal with the devil.

It’s something much weirder than that.

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What Works With SEO Right Now and Why No One Does What You Want

I deleted a bunch of crap on my laptop yesterday.

It was all stuff I’d been thinking might be useful someday. Apps, folders, documents, etc.

Call it minimalism, call it OCD, whatever. I like to work simply, and only with the tools that actually work for me.

SEO, content marketing, email marketing, these can all seem to be very complicated responsibilities of the modern online publisher. But, with a few good tools — and one “killer app” in particular — you’ll be on your way.

This stuff isn’t easy, but getting down to what actually works is fairly simple.

So let’s do just that …

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Are You Flushing Your Marketing Down the Social Media Toilet?

Building your Facebook following?

Smart.

Depositing all your content capital in The National Bank of Twitter?

Dumb. Let me rephrase: compounded dumb.

We’ve talked a lot about the dangers of digital sharecropping. So now let’s talk today about a specific news item that could affect your business — at any time.

And, in the tip of the week, we cover writing great headlines in light of Led Zeppelin’s fourth album.

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Seth Godin on Blogging, Business Books, and Creating Content that Matters

The man.

The myth.

The legend.

All hyperbole aside, season two of the Internet Marketing for Smart People radio show kicks off with author, entrepreneur, and prolific blogger Seth Godin.

A lot has changed since Seth pioneered effective email marketing in the mid 90s. And he set the standard for many of us when he switched to blogging over a decade ago.

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