“First prize is a Cadillac Eldorado. Second prize is a set of steak knives. Third prize is you’re fired.”
~ Blake, Glengarry Glen Ross
Sometimes you’re on a sweet little vacation in Italy and you need to convert miles into kilometers.
smashing your thumb with a hammer doing some light roofing and you need to switch inches to centimeters.
If you’re in business (or sales, like the Glengarry boys above), and you want to stay alive, you need to find a way to regularly convert prospects into paying customers.