Is Content Marketing Worth the Work?

The reign of image/display/brand advertising (particularly for small businesses) is fading fast.

You mute the ads during your favorite tv shows, or skip them entirely.

You block banners on websites, or even skip those sites altogether.

What’s a small business — or any size business — with tight budgets and tighter margins to do?

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How to Write Nearly Undeletable Emails

You ever been out with your pals having a good time, laughing so hard that the surrounding tables end up giving you the stink-eye?

Or maybe you host a knitting club at your house. You’re a band of obsessed knitting fanatics who can’t get enough of yarn, patterns and the latest celebrity knitting gossip.

One day a guy shows up in your living room mumbling about how the Lakers were totally robbed in the recent playoff series with the Dallas Mavericks.

This person is called the unwelcome guest.

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Is the Online Gold Rush Over?

At the height of the great Gold Rush of 1896, the population in the arctic Klondike region suddenly swelled to 40,000 souls.

The promise of incredible wealth (and more than that, a legendary adventure) was too compelling to ignore.

Kind of sounds like the web 1.0 and 2.0 booms.

With little more than a great idea, a few bucks for hosting, and some hard work, a single person can change their life using the internet-as-lever.

Question is: is too late for you?

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The Art of Enchanting Online Marketing with Guy Kawasaki

What’s the driving force behind effective online marketing?

  • Is it self-centered promotional messages?
  • Manipulation?
  • A secret hard-sell method that social media won’t reject?

Nope.

So what is it?

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The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

We are here to find meaning. We are here to help other people do the same. Everything else is secondary.

We humans want to believe in our own species. And we want people, companies, and products in our lives that make it easier for us to believe in one another.

~Hugh MacLeod, from “The Hughtrain Manifesto.”

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How to Constantly Create Compelling Content

All right, all right … we know that content is the grease that keeps the gears, pipes, levers and shocks of this relentless internet machine rolling down the highway.

The deal is, you make/write immortal stuff related to your business or ideas, and people will eventually find you, trust you and pay you.

The question is: Where the hell do I get the ideas for all this content I’m supposed to be writing?

The answer lies at a little-known crossroads that great songwriters, journalists, novelists, philosophers, scientists and poets have been driving to for millennia.

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