Answered: Your Most Burning Content Marketing Questions

No matter how many years (or days) you’ve been at this marketing game, the questions keep coming up.

In many ways, it’s a constantly shifting and evolving landscape.

In others, it’s the same as it ever was.

We’re wrapping up season one of the Internet Marketing for Smart People Radio show by taking our best shot at your best questions.

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How to Get All the Clients and Customers You Can Handle

It’s probably safe to say that, on any given Monday, you’d rather have a few teeth pulled than make 50 cold prospecting calls.

Maybe you get a little sick thinking about all that money you’ve been flushing down the toilet in un-trackable promotional campaigns.

Let me introduce you to Michael Port.

He’s the best-selling author of a book called Book Yourself Solid, and he’s developed a step-by-step system for getting clients and customers — even if you hate marketing and selling.

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Is Content Marketing Worth the Work?

The reign of image/display/brand advertising (particularly for small businesses) is fading fast.

You mute the ads during your favorite tv shows, or skip them entirely.

You block banners on websites, or even skip those sites altogether.

What’s a small business — or any size business — with tight budgets and tighter margins to do?

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How to Write Nearly Undeletable Emails

You ever been out with your pals having a good time, laughing so hard that the surrounding tables end up giving you the stink-eye?

Or maybe you host a knitting club at your house. You’re a band of obsessed knitting fanatics who can’t get enough of yarn, patterns and the latest celebrity knitting gossip.

One day a guy shows up in your living room mumbling about how the Lakers were totally robbed in the recent playoff series with the Dallas Mavericks.

This person is called the unwelcome guest.

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Is the Online Gold Rush Over?

At the height of the great Gold Rush of 1896, the population in the arctic Klondike region suddenly swelled to 40,000 souls.

The promise of incredible wealth (and more than that, a legendary adventure) was too compelling to ignore.

Kind of sounds like the web 1.0 and 2.0 booms.

With little more than a great idea, a few bucks for hosting, and some hard work, a single person can change their life using the internet-as-lever.

Question is: is too late for you?

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The Art of Enchanting Online Marketing with Guy Kawasaki

What’s the driving force behind effective online marketing?

  • Is it self-centered promotional messages?
  • Manipulation?
  • A secret hard-sell method that social media won’t reject?

Nope.

So what is it?

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