Bill was a struggling copywriter with a big idea.
He’d spend hours and days laboring over headlines, landing pages, ads, and emails for his few clients, but the results of his work were often not worthy of comment.
He’d had enough.
One warm Friday night, he decided he would build a machine — a copywriting machine — that could be fed raw data on one end, and would spit out highly converting copy on the other.
If he got it right, the business world would beat a path to his desk.