Why (and How) Selling Ourselves Makes a Difference, with Matthew Kimberley


Speaker, coach, and author Matthew Kimberley of How to Get a Grip talks with Youpreneur.FM host Chris Ducker about selling, marketing, and the critical importance of speaking your audience’s language.

Why do so many small business owners struggle with sales? Chris invited his good friend and fellow Brit Matthew Kimberley to share his thoughts on the subject in today’s podcast.

Matthew is a masterful salesman, a renowned author of the self-help book How to Get a Grip, and the head of the Book Yourself Solid coaches training program.

On this show, Matthew shares his candid and often hilarious anecdotes on how to be more confident when making a sales pitch (and why it matters), two ways to build your sales muscle, and whether sales people are born or made.

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How to Sell Like a Saint


Marketing is simply, and literally, “bringing your products to market.” And sales is making the right offer to the right person.

And yet, research shows that “selling” immediately brings to mind negative word associations. It’s as if the world hadn’t dramatically changed since the release of Glengarry, Glen Ross.

But the world has changed, and it’s the prospect, not the salesperson, who has control. So, the simple secret to “selling” is something much more powerful — empathy.

On this episode of Unemployable with Brian Clark, Marie Poulin, a coach who helps purpose-driven entrepreneurs bring their ideas to life in the digital space, joins Brian. Her advice can help any freelancer or creative entrepreneur who wants to grow the business without sacrificing the soul.

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3 Resources to Help You Create Exceptional Content that Grows Your Business

Copyblogger Collection: Create content that connects and converts

Content alone doesn’t grow your business.

Only the right type of content, combined with a focused strategy, has the power to connect with your target audience and inspire those individuals to take actions that help you achieve your business goals.

Do you know the difference between mere content and exceptional content that moves both your audience and your business in a positive direction?

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to use content marketing to achieve your business goals
  • How to produce remarkable content
  • How to offer tantalizing content samples that pre-sell your product

Don’t forget to join Brian Clark and Jerod Morris for their free webinar on Thursday, September 24, 2015 where they’ll walk you through a step-by-step strategy for using free downloads, courses, and member areas to create a great website experience that converts.

Space is limited, so grab your spot right now!

Register for Free: Create a Website Experience that Converts
with Free Downloads, Courses, and Member Areas

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How to Automate Multiple Businesses Around Multiple Books Within Multiple Niches


Being successful in business is all about understanding one simple rule: find an audience of people who have problems, then work hard to offer them real solutions.

With more than 17 books in multiple niches, Honorée Corder has created a multiple-niche business structure that not only allows her to sell a ton of books but also enables her to use those books to venture into courses, consulting, speaking engagements, and certified training programs.

All of which are automated to the point where she only has to work the hours she wants to work — and never on weekends.

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Seth Godin’s Top Tips for Freelancers


When Brian Clark started his first business in 1998, it turns out he did a lot of things right. It wasn’t until May of 1999 when Brian read a book called Permission Marketing that he realized what he was missing, which led to his first successful business.

Since that time, Seth Godin has written several other marketing classics. In a wonderful twist of fate (given his influence on Brian), he’s even mentioned Brian in a couple of them.

In short, when Seth has something to say, Brian is listening. Earlier this year, Seth created a course for unemployable types, specifically freelancers. So, it seems like a natural thing to bring Mr. Godin on Unemployable as Brian’s second special guest.

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Dan Pink on the State of Free Agent Nation in 2015 (And Beyond)


In 1997, a young man quit his job to become a writer. In January 1998, an article he wrote entitled “Free Agent Nation” appeared in a young magazine called Fast Company, and a career was launched.

That article proved viable demand and led to a book deal. The interesting intersection here is that another young man who had quit his job to become a writer was featured in the book version of Free Agent Nation, and that young man was Brian Clark.

Oh yeah … the first guy’s name is Daniel Pink. He’s written five provocative books, including three long-running New York Times bestsellers: A Whole New Mind, Drive, and To Sell is Human.

So, there was no other choice for Brian’s first guest on Unemployable. Fortunately, Dan said yes.

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