How to Use Envy (Ethically) in Your Sales Copy


Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures of ridiculous speedboats, anyone?)

Don’t be put off, not only can you use envy to make your copy more persuasive, you owe it to your customer to do so.

This week’s Dear Amy letter on Hit Publish comes from a conflicted business owner who wants to know whether it is ethical to use envy to encourage a customer to make a purchase, and if so, how it should be done.

Envy is a powerful emotion. When we see something we want (that we don’t yet have) envy highlights this discomfort, this gap between what we want and where we are right now.

However, if you simply dangle the prize in front of your customer and show them what they could achieve with your product or service, that’s not enough to make them take action. To use envy effectively in your content, you need to take a few more steps to turn that discomfort into positive motivation.

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How to Keep Your Customers Coming Back for More


In the fourth part of The Mainframe’s series on membership sites, hosts Tony Clark and Chris Garrett outline strategies for keeping your customers sticking around and holding their interest.

Listen in to find out all the details.

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Why (and How) Selling Ourselves Makes a Difference, with Matthew Kimberley


Speaker, coach, and author Matthew Kimberley of How to Get a Grip talks with Youpreneur.FM host Chris Ducker about selling, marketing, and the critical importance of speaking your audience’s language.

Why do so many small business owners struggle with sales? Chris invited his good friend and fellow Brit Matthew Kimberley to share his thoughts on the subject in today’s podcast.

Matthew is a masterful salesman, a renowned author of the self-help book How to Get a Grip, and the head of the Book Yourself Solid coaches training program.

On this show, Matthew shares his candid and often hilarious anecdotes on how to be more confident when making a sales pitch (and why it matters), two ways to build your sales muscle, and whether sales people are born or made.

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How to Sell Like a Saint


Marketing is simply, and literally, “bringing your products to market.” And sales is making the right offer to the right person.

And yet, research shows that “selling” immediately brings to mind negative word associations. It’s as if the world hadn’t dramatically changed since the release of Glengarry, Glen Ross.

But the world has changed, and it’s the prospect, not the salesperson, who has control. So, the simple secret to “selling” is something much more powerful — empathy.

On this episode of Unemployable with Brian Clark, Marie Poulin, a coach who helps purpose-driven entrepreneurs bring their ideas to life in the digital space, joins Brian. Her advice can help any freelancer or creative entrepreneur who wants to grow the business without sacrificing the soul.

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3 Resources to Help You Create Exceptional Content that Grows Your Business

Copyblogger Collection: Create content that connects and converts

Content alone doesn’t grow your business.

Only the right type of content, combined with a focused strategy, has the power to connect with your target audience and inspire those individuals to take actions that help you achieve your business goals.

Do you know the difference between mere content and exceptional content that moves both your audience and your business in a positive direction?

This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to use content marketing to achieve your business goals
  • How to produce remarkable content
  • How to offer tantalizing content samples that pre-sell your product

Don’t forget to join Brian Clark and Jerod Morris for their free webinar on Thursday, September 24, 2015 where they’ll walk you through a step-by-step strategy for using free downloads, courses, and member areas to create a great website experience that converts.

Space is limited, so grab your spot right now!

Register for Free: Create a Website Experience that Converts
with Free Downloads, Courses, and Member Areas

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How to Automate Multiple Businesses Around Multiple Books Within Multiple Niches


Being successful in business is all about understanding one simple rule: find an audience of people who have problems, then work hard to offer them real solutions.

With more than 17 books in multiple niches, Honorée Corder has created a multiple-niche business structure that not only allows her to sell a ton of books but also enables her to use those books to venture into courses, consulting, speaking engagements, and certified training programs.

All of which are automated to the point where she only has to work the hours she wants to work — and never on weekends.

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