Deadly Conversion Busters: How to Make it Easier to Buy


Are you trying too hard in your sales letters and landing pages?

Which elements are hindering, rather than helping, your conversions?

Join The Mainframe hosts Tony Clark and Chris Garrett as they discuss how your efforts might be working against your goals, and how to make it easier for people to buy from you with confidence.

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How to Uncover What Your Audience Wants to Buy: An Interview with Ryan Levesque


On this episode of Confessions of a Pink-Haired Marketer, Author Ryan Levesque talks to host Sonia Simone about ideas from his new book, Ask.

He looks at how to understand our audiences more deeply, how to scale that understanding, and how to use that knowledge to serve our customers and clients better.

This isn’t a simplistic “formula,” but it is a reproducible strategy that virtually anyone doing business online can implement.

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Building Your Evergreen Sales Machine


What is the difference between products that sell every day, and products that fade into obscurity?

Join The Mainframe hosts Tony Clark and Chris Garrett as they reveal how to build a perpetual sales system that will grow your online business — and it’s profitability — over the long term.

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Earn the Right to Sell

Authority Rainmaker keynote speaker Chris Brogan

My biggest belief about modern business as it intersects with the digital world can be summed up in one sentence:

Create useful content that nurtures a specific community so that you earn the right to sell and serve them to exchange value.

Boiled down tighter: content, community, marketplace.

The old saying about if the carpenter has a hammer, then everything looks like a nail is very true when it comes to me.

I’m an author and writer and someone who believes that content isn’t king, but that it’s what you feed kings.

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How to Launch Your Product the Right Way


How do you get people to buy what you sell?

In this episode of The Mainframe, hosts Chris Garrett and Tony Clark discuss the proven launch approach that will give you the best chance of success, without resorting to those sleazy sales techniques we all try to avoid as customers.

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The Critical Importance of the Pre-Sell


What stops people from buying from you? Why do some launches fall flat?

In this episode of The Mainframe, join hosts Chris Garrett and Tony Clark as they reveal the key strategy that will allow you to not only sell more of your products and services to more people, but will also reduce refunds and improve your audience’s relationship with you.

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