Posts Filed Under Selling

This is my generation, baby. ~The Who

The right words on your website gets you what you want: better sales, more readers or increased credibility. You can achieve all kinds of goals by tweaking to target your online market audience. Be like Robin Hood in an archery contest – think, research, test and hit it dead on, baby.

Here are some good ways to get a head start: Engage in two-way conversational marketing. Tweak your tagline and make it benefit-rich and catchy. Test for the right words that resonate with your buyers and convey emotion.

Is it enough?

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Kristen Galles wants to help book clubs tackle and appreciate good books, both classics and more recently due to customer interests, hot new titles. Until recently, Kristin was selling 2-3 kits per week but sales have seen a downturn. She’s looking for a tidy annual revenue.

• Product Summary: Standard and Custom Kits for Book Clubs to help members tackle and appreciate the classics. Kits include questions, bookmarks, menu ideas, vocabulary lists, activities, etc.
• Promotion Medium: Google AdWords primarily
• Total Budget: $100/month
• Creative Objectives: $25,000 annual revenue
• Offer: None, sample kit is viewable from site
• Target Audience: book clubs that focus on fiction, primarily female
• Product Price: varies, starts at $10/$15 up to $25

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Years ago, a friend of mine… who built up a $200 million travel club business from scratch… told me his entire philosophy of direct response marketing could be reduced to just two magic words:

The Offer.

He told me he had tested every variable imaginable both online and offline – lists, headline, body copy, colors, text sizes, formats, you name it. But when push came to shove, he said, nothing — absolutely NOTHING — produced sales like an irresistible, no-brainer, “you’d have to be crazy not to accept it” offer.

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This post is by Holly Buchanan.

How many times have you sat down to write a piece of copy and the ideas simply did not flow? It used to happen to me a lot, until I started working with personas. Personas are a copywriter’s best friend for so many reasons, but two of the best ones are:

1. They are wonderful idea starters
2. They keep you from stereotyping your customers

I’ve been researching marketing to women for 3 years now, and one of the biggest problems I see is stereotyping. It seems almost any time I work with a marketer who is targeting women, they call them “Soccer Moms.”

So how do you break away from stereotypes?

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This is the final installment of the 58 of the World’s Greatest Offers series from Dean Rieck.

In this series we have looked at a variety of offers, including classic response-boosting offers and offers that lower risk, reduce price, increase urgency, improve terms, and offer services or bribes.

In this final installment, we’ll cover a few offers that are designed exclusively to increase profits (dollars per sale) and generate sales inquiries.

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This is the third installment of the 58 of the World’s Greatest Offers series from Dean Rieck.

We’ve already looked at some classic response-boosting offers along with offers that lower risk, reduce price, and increase urgency. Now let’s look at offers that improve terms or that offer services or bribes.

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