The Critical Importance of Customer Onboarding

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So many businesses focus solely on getting the sale, but as far as the customer is concerned … the sale is just the beginning.

What comes next can make or break not just that one customer relationship, but the future viability of your business as a whole.

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How Bestselling Author Daniel Pink Writes

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Multiple New York Times bestselling author Daniel Pink stopped by The Writer Files to chat about his secrets for getting words onto the page.

Mr. Pink is the author of five provocative titles on the subjects of business, work, and human behavior — including To Sell is Human: The Surprising Truth About Moving Others — and has written for the New York Times, Harvard Business Review, The Sunday Telegraph, Fast Company, and Wired.

In addition to having one of the most viewed TED talks of all time — “The puzzle of motivation” — Dan recently hosted and co-executive produced the TV series “Crowd Control” for the National Geographic Channel.

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3 Simple Copywriting Techniques to Get Your Customer ‘Beyond’ the Buy Button

move your prospects beyond the sale

When you write sales copy, it’s easy to get consumed by one thought: make the sale.

But this focus could actually be your copywriting downfall.

While you want to make a sale, your customer wants a transformation.

If you don’t share that vision of transformation when you write, your message could fall flat right when you need it most: at the buy button.

Here’s how to guide your customer through — and beyond — the sale with confidence.

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What Effective Selling Looks Like (and What Doesn’t)

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Editor’s note: The original version of this post was published on September 25, 2008.

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life.

You don’t have to do anything scary. Like sell, for example.

Now if that works for you, that’s terrific. So does it?

The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content.

And who are nonetheless still broke.

It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do.

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How to Price Your Product so Your Prospect Says Yes (Yes!)

a pricing strategy to get to yes faster

It was the year 2003.

I was in Australia speaking at my first marketing conference.

Well, not quite. It was billed as a marketing conference, but it was really a pitch-fest. The speakers delivered their speeches, and then sold their products from the podium.

And there was one speaker who literally got people pushing and shoving each other to get his product.

So what caused all the pushing and shoving?

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5 Ways a Penalty Can Dramatically Improve Your Call To Action

give your buyers motivation to act

One of the best ways to ruin a truly great sales letter is to not ask for action. The second best way is to include a call to action without a penalty.

Indeed, not all calls to action are the same, but a strong call to action is typically:

  • singular
  • visible
  • promising
  • clear about what happens next
  • brimming with trust elements

It also has:

  • a distinct button to click
  • a trial period
  • a guarantee

When it comes to getting people to do what you want them to do, there are two ways to ensure this will happen.

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