This is the final installment of the 58 of the World’s Greatest Offers series from Dean Rieck.
In this series we have looked at a variety of offers, including classic response-boosting offers and offers that lower risk, reduce price, increase urgency, improve terms, and offer services or bribes.
In this final installment, we’ll cover a few offers that are designed exclusively to increase profits (dollars per sale) and generate sales inquiries.
This is the third installment of the 58 of the World’s Greatest Offers series from Dean Rieck.
We’ve already looked at some classic response-boosting offers along with offers that lower risk, reduce price, and increase urgency. Now let’s look at offers that improve terms or that offer services or bribes.
This is the second installment of the 58 of the World’s Greatest Offers series from Dean Rieck.
As we’ve seen, the whole point of this series is to help you accomplish the three things you must do in order sell: 1) make an offer, 2) provide information to help people accept your offer, and 3) provide an easy means of responding to your offer. We kicked off the series by listing a few classic offers and offers that reduce perceived risk.
This is the first installment of the 58 of the World’s Greatest Offers series from Dean Rieck.
Are you ready to start making offers that have been proven effective, time and time again?
This is the first of four articles where we’ll look at 58 offers that have proven to be winners over the years. I’ve organized the offers by function to make the list easier to use. This includes offers to raise response, lower risk, reduce price, increase urgency, improve terms, offer services, offer bribes, increase profits, and generate inquiries.
Selling requires that you do three things: 1) make an offer, 2) provide information to help people accept your offer, and 3) provide an easy means of responding to your offer.
So one way or another, selling always centers around offers.
If you’re blogging to promote your services, physical products or digital offerings, you understand that getting a return on investment for the time and effort you put into blogging is important. On the other hand, if you spend all your time relentlessly pitching your wares, you’ll find that you alienate a good portion of your prospective audience.
The problem bloggers face from a selling standpoint is that various readers are at different awareness levels, depending on how long they’ve been reading and how much exposure you’ve provided to your offer. I was reminded by the great John Forde of Copywriter’s Roundtable that this is not a new problem.
