SEO Copywriting Articles and Advice

The latest SEO copywriting articles and advice from Copyblogger. For an introduction to SEO copywriting, check out SEO Copywriting Made Simple.

by   61 Comments

Could Mobile Responsive Website Design Hurt Your SEO?

Image of the Modern Portfolio Theme by StudioPress

Allow your jaw to become unhinged at this statistic:

There are over 1 million more mobile devices activated every day across the world than there are babies born.

Yeah, mind = blown.

Indeed, designing with a mobile-first mindset becomes more important — quite literally — by the day. As does answering burning questions related to mobile design best practices.

For example: Is mobile responsive web design good for SEO or not?

This has become a hotly debated topic, even right here in the Copyblogger comment sections, with reasonable minds making reasonable arguments on both sides.

Depending on where you look and what you read, you might come away thinking that Responsive Web Design is in perfectly fine shape regarding SEO … or that it creates a mess that’s going to destroy your search results.

[ Continue Reading... ]

Buffer
by   82 Comments

10 Reasons Writers Should Claim Their Google Authorship Markup

Image of Google+ Logo

To say Stephen King is prolific is a gross understatement. Since he published his first novel (Carrie) back in 1973, he’s written over 70 more.

Early in King’s career, he wanted to write and publish constantly — which was against the prevailing wisdom of the time — and eventually convinced Signet to let him release a few books under the pen name “Richard Bachmann.”

King also wanted to answer the question of whether success was related to luck or talent. He went as far as purposefully suppressing the marketing of his Bachmann books.

[ Continue Reading... ]

Buffer
by   70 Comments

The Surprising Effect of Freshness and Authority on Search Results

Image of Google Query

I want to let you in on a little secret about Copyblogger.

We are very competitive. Not in a “we win, you lose” sense, more of the simple “we want to be the best.”

And one area we tend to be a little obsessive about is search rankings — especially when it comes to our cornerstone content.

So, it may come as no surprise that one of those terms we obsess about is “content marketing.” In fact our content marketing landing page ranks very well on Google.

But recently, it didn’t.

[ Continue Reading... ]

Buffer
by   32 Comments

The Best of Copyblogger in 2012

image of stopwatch nearly at 2013l

For a mere blog, Copyblogger has been around for quite awhile now. And we’ve developed a few traditions.

One of them is that every year, just around the time when you wondered if your relatives were ever going home, we slip in a “Best of Copyblogger” post right before New Year’s.

It’s a chance for you to catch up on something you might have missed.

And it lets us revisit content we are particularly proud of.

These are some of our votes for the best Copyblogger articles from 2012, based both on your enthusiasm and our own.

[ Continue Reading... ]

Buffer
by  

Scribe 4 Integrates with Raven Tools for
Smart Content Optimization

Raven Internet Marketing Tools

When it comes to hardcore competitive research, social media monitoring, and metrics, we love Raven Tools.

Our resident data nerds Tony Clark and Jessica Commins can often be heard singing the praises of the diverse set of online marketing tools that Raven provides.

So we couldn’t be more please to announce that the all new Scribe 4 has been added to Raven as the content optimization solution that complements those other premier tools.

[ Continue Reading... ]

Buffer
by   53 Comments

How to Set Up Your SEO-Friendly
WordPress Website in 15 Minutes

Image of

For serious WordPress publishers with specific online business objectives, there is no more critical component to your website’s long-term value than its search engine rankings.

Brian Clark reiterated this just a few days ago when announced the launch of Scribe 4.0:

“… we consider targeted search engine traffic the most valuable site visitors you can get when it comes to meeting business objectives.”

[ Continue Reading... ]

Buffer