SEO Copywriting Articles and Advice

The latest SEO copywriting articles and advice from Copyblogger. For an introduction to SEO copywriting, check out SEO Copywriting Made Simple.

Demian Farnworth on Unbounce


This week on Rainmaker.FM Elsewhere, Demian Farnworth chats with Dan Levy over at Unbounce about content marketing, web writing, and creating great content.

Listen in.

Read More…

The 7 Essential Elements of Effective Social Media Marketing

plug in to social media essentials

By now you know it’s a bad idea to be a digital sharecropper and build your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).

But you may be asking yourself, “What type of social media marketing should I be doing?”

How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?

Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.

Read More…

How Not to Be a Sleaze (or a Martyr) in Your Business

Don't take shortcuts; they take too long.

Don’t take shortcuts; they take too long.

I first wrote that advice in a post about site quality as an SEO strategy for content marketers.

It sprang back to mind when we lost the incomparable Yogi Berra last week. Don’t worry, I’m not going to do Yet Another Blog Post with Yogi Quotes (this is a good collection, if you’re looking for one).

But there’s something about that “so wrong, it’s right” Yogi logic that seems to be a constant in business and in life, and I thought I’d write about it.

So what does that initial advice mean, anyway?

Read More…

The Anatomy of Amazing Podcast Show Notes


In this episode of Youpreneur.FM, host Chris Ducker pulls back the red curtain and discusses how a podcast comes together as he talks to Lara Loest, his show notes editor.

Lara breaks down the process, what it takes to put together quality show notes, and understanding new processes.

Lara is the proprietress of Show Notes Made Easy, a company dedicated exclusively to show notes services.

She’ll go through her step-by-step creation process, as well as her recommendations for the effective use of SEO.

Even if you aren’t a podcaster, this episode shows you how to put a process in place to streamline your business and save you time!

Read More…

The Evolution of SEO: Adapt or Die


This episode of Search & Deploy discusses the differences between SEO consulting for clients and offering a business solution for the SEO industry.

Today’s guest is Melissa Fach, who reinvented herself in the SEO world after years of consulting and training. She now offers community management for companies that provide SEO tools, data, or conferences.

Since pivoting her professional role in the SEO industry, Melissa has managed the blog publishing and community management for companies such as Moz, AuthorityLabs, and now Pubcon.

Read More…

How to Optimize Your Headlines for Content Discovery with Vinegar (Before You Die of Cholera)


Are you curious how the beginning and end of this headline actually fit together? It’s quite a promise to deliver on. Well, hosts Demian Farnworth and Jerod Morris do just that on this week’s episode of The Lede, and they improve your content discovery in the process.

And that’s important, because optimizing your content for discovery is a foundational principle of SEO on the modern web. And the element that most influences whether your content gets discovered is the headline.

Read More…