SEO Copywriting Articles and Advice

The latest SEO copywriting articles and advice from Copyblogger. For an introduction to SEO copywriting, check out SEO Copywriting Made Simple.

Here’s How to Save $400 on The World’s Premier Search Marketing Conference

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A lot of things related to search engines and online marketing seem to be dying.

SEO (as a term) is dead. Guest blogging is “done.” The guy who played Newman in Seinfeld is dead.

But do you know what’s not dead? Well, in addition to the guy who played Newman. (Stupid Internet hoaxes.)

SMX.

That’s right, Search Marketing Expo is alive and strong as ever — just look at that upcoming event list. Month after month after month there are new events that span the globe and feature keen insight from search marketing experts and networking opportunities worth, well, Newman’s weight in gold.

The next one in the U.S. is SMX Advanced, which takes place in Seattle, June 10-12.

And if you want to save a total of $400 on the onsite All Access rates, register before Super Early Bird rates expire and use our discount code: smx100copy.

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10 Steps a Local Business Can Take Today to Improve Search Rankings

image of business front door at night with spotlight shining down over entrance

Would you like to get more customers for your brick-and-mortar business?

That’s a rhetorical question. If you have a brick-and-mortar business, of course you want more customers.

Running a business is hard work. You might have a steady flow of loyal existing customers, but we always need to make sure we have a stream of new people.

Keeping your website up to date can be hard work, too. And your SEO might need a serious update — or maybe you’ve never done much with it at all, thinking it was too difficult or too expensive.

Fortunately for you, you’re not alone.

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SEO is Dead: Long Live OC/DC

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I want to let you in on a little secret …

I really hate the term “SEO.”

This may come as a surprise to many since I am the resident SEO guy at Copyblogger and very active in the SEO community.

But for the past two years I have felt that the entire concept of SEO, while an important part of online marketing, had a very “spammy” connotation.

The term too often aligns our work with unprofessional practices like link buying and web spamming for article placement.

And with the recent issues around the SEO effort of Rap Genius, and the resulting negative impressions about SEO with the wider public, I have made it my mission for 2014 to eradicate the term SEO once and for all.

Yes, SEO is officially dead. Not the practice, but the term.

But what term should take its place?

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Matt Cutts Declares Guest Blogging “Done” … Are We All Screwed?

Guest Blogging is Not Dead

Matt Cutts went Richard Sherman on guest blogging today.

The gist of his personal blog post — entitled “The decay and fall of guest blogging” — is this:

Guest blogging was once an authentic way to reach people, but now it’s spammy, so we should all expect Google to start spanking sites that publish guest blogs.

In his words:

So stick a fork in it: guest blogging is done; it’s just gotten too spammy.

We publish articles from guest contributors here at Copyblogger. You may too on your site. You’ve probably written a guest blog post, or two, or ten. Are you screwed? Are we all?

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Content is a Verb: A Challenge for Freelance Writers

image of Morpheus from The Matrix

“Can you content my website?”

Here’s the thing you need to know when clients ask you to create content for their websites.

They don’t just need this asset called “content.” Because content marketing is more than a collection of text documents to be cut and pasted into WordPress or an email program.

It would be delightful if we could just write a whole bunch of words and call the job done. But (with the glorious exception of the email autoresponder) the real world doesn’t work that way.

Content is a noun — a set of files you send the client. But it’s also a verb — a collection of actions you deliver over time.

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Are You Still Playing Russian Roulette with Google?

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Yep, here we are once again … on the back side of another huge Google algorithm change wondering how it will impact SEO.

Every online publisher and her brother has since rushed to spill ink on the topic because we all want to know: how can we please Google?

Not like souless robotic spammers, of course. But like people who sincerely believe they deserve to rank highly (even if that becomes a less meaningful metric by the day). Because, well, think about it …

If we all knew the ins-and-outs of how Google ranks content, and if we knew which factors they use and the exact weight each carries in ranking, then all we’d have to do is just tick off our check list, publish the post, and bask in the light of steady traffic pouring in from our high rankings!

Life would be sublime. But it just doesn’t work that way.

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