I want to share a video with you. It was created for current Scribe customers to let them know what’s coming next month, but I’m going to hook you up too.
It’s a preview of the Scribe web-based application. So while you can use Scribe right in your WordPress interface, you will also be able to use this web-based version to analyze any content before posting it online on any platform. Or analyze and optimize older content for any platform. Total freedom.
This is especially useful for professional web writers who create content for clients. The Scribe web version even generates an SEO analysis report that you can deliver to your clients along with the content.
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When I first started Copyblogger in 2006, I was almost militantly against on-page search optimization. Seems strange, since I’d been a successful student of SEO since 2000.
It was because I saw all these people fretting over keywords like it’s 1999, and yet they had no links. Their content was weak. Their sites weren’t trusted.
You can’t optimize something that’s dead in the water. So my initial goal was to get people to focus on content that attracted attention and links first. Only then do you have something you can make better (that’s what optimize means, naturally).
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If there’s any one thing that can be said about SEO with certainty, it’s that it manages to cause a lot of confusion.
For example, it seems like many people’s idea of SEO was formed 10 years ago, and hasn’t bothered to change with the times. Even an online veteran like Robert Scoble is completely clueless about modern best practices for search engine optimization.
So, before we go any further, let me answer the question posed by the headline . . .
Yes, SEO copywriting still matters.
Here’s why.
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Creating great content is not hard. In fact, it’s quite easy. That is, if you understand three simple words.
If you summarized every single book and article written on writing for the web, you’d get these three words. Yet, no one–not even the experts, authors, or pundits–have ever consolidated all this knowledge into one simple, sticky formula.
Until now.
Write with these three words in mind, and anything you publish on the web will rivet attention, stoke desire, and get action.
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What’s the one stat that most bloggers care about the most? Is it page views, visitor location, referring sites or subscribers? I know for me and most other bloggers out there, getting more subscribers is a priority that is pretty high up on the list.
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“How to Become an SEO Ninja” is the tagline for Naomi Dunford’s ebook, SEO School. Since I’ve promised to do more book reviews around here, I figured giving you the scoop on a new ebook about search engine optimization would be of interest.
Ever since Aaron Wall joined Teaching Sells and four months later transformed his profitable SEO Book into an interactive training program, there’s been a void in the “SEO ebooks you can trust” market. While I’m sure there are others, I haven’t read those… but I have read SEO School and it’s solid.
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