SEO Copywriting Articles and Advice

The latest SEO copywriting articles and advice from Copyblogger. For an introduction to SEO copywriting, check out SEO Copywriting Made Simple.

The Truth Behind ‘Doorway Pages’ and Why They Matter for SEO

doorway-pages

Last week, the Webmaster Central team at Google announced that they will be rolling out an algorithmic change that addresses “Doorway Pages.” Huh?

You may ask yourself “What’s a Doorway Page?” If so, you’re in good company. Many people haven’t heard of them.

Doorway Pages have not been a part of the overall search equation for years, but now Google is redefining what they consider to be a Doorway Page, which is a little vague.

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A 12-Minute Crash Course on Link Building (Ugh)

link-building-crash-course

Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy.” And the more quality links that point to a particular page, the higher that page is going to rank.

But how do you get those links without breaking the law or looking like a scuzzy spammer? Well, here are some clean and pretty ways to get them.

And you’ll also find out the number one SEO practice you can employ to get people (and Google) to pay attention to your online content.

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An Idiot-Proof Guide to Writing Blog Posts That Google Loves

blog-posts-google-loves

If you’re a good web writer, then February 24, 2011 was your day. Bad web writer? Not so much.

February 24, 2011 marks the day Google took low-quality content sites out to the woodshed. It’s the day they rolled out their search algorithm update known as Panda.

And here’s how you can benefit from that development.

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Keywords: Your Love Affair with the Language Your Audience Uses

audience-keywords

In the end, keyword research has nothing to do with SEO. It goes way deeper than that …

Will anyone actually read the online content you create? It’s a terrifying question, but an important one.

If you’re committed to building a popular and profitable media property, you’ll have to write, read, and talk about your topic almost every day for the next several years. You’ll invest thousands of hours, quite literally gambling with your time.

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How Search Engines Work, Part Two

how-search-engines-work-2

Imagine you love jaguars. You have a blog about jaguars. You publish seven times a week about jaguars. On your site, it’s jaguars all day and all night.

But Google doesn’t seem to know you exist. What gives?

The problem is Google can’t tell if you are an authority on the car, the animal, or the older-woman variety — because you write about all three.

Not good.

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How Search Engines Work, Part One

how-search-engines-work1

There are a few important details every web writer should know about how Google does its job.

So we need to back up just a little bit. We need to talk about how people actually find anything on the web to begin with.

Why?

Because, as web writers, we have to face that ugly monster called obscurity. And it all starts with knowing why Google ranks some content higher than others.

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