Are you writing for (search engine) spiders? Take a quick look at this copy:
This article provides free writing tips, so be sure to check out this free writing tips article if you are interested in free writing tips.
Does that writing style sound familiar? I’m sure anyone familiar with search engine optimization and SEO copywriting realizes that an article with such an “introduction” is (desperately) optimized for the term “free writing tips.”
But is this approach one that actually works?
Hey everyone, I’m back in town and working on a new post as we speak. But in the meantime, just wanted to share a pretty powerful free tool that Aaron Wall recently released.
Even though we’ve corresponded for the last couple years, I finally got to meet Aaron in person at Elite Retreat, and he’s both smart and laid back. His new Rank Checker tool for FireFox is really useful for checking your search engine rankings across Google, Yahoo and MSN… and doing it privately.
Check out the details and download Rank Checker here.
Marketing with content works wonders, especially when compared or coupled with traditional advertising. Of course, I’ve been talking about tactics for creating compelling and persuasive content for over two years here at Copyblogger.
The missing elements that make content marketing truly work are strategy, observation, and rapid readjustment. And it’s exactly these elements that make social media such a dynamic and profitable environment for ambitious new media content producers.
Keyword research can be the difference between a successful blog and one that goes nowhere, but it often seems as if many bloggers think it’s something that doesn’t apply to them, or is “only for SEO.” To the contrary, keyword research goes way beyond search engine optimization, and is all about discovering what real live people are actively interested in.
That means keyword research helps you choose profitable blog subjects, identify content topics that are in high demand, and spot monetization methods that work. With that in mind, Copyblogger associate editor Jonathan Morrow and I have put together a 5-part comprehensive guide to keyword research for bloggers that walks you though the entire process using real-life niche examples.
It’s time for the ubiquitous “best of 2007″ lists, so why not one for Copyblogger? I’ll go ahead and do a round-up of the year’s best-received posts, with a bit of commentary on what was notable from each month.
So, if you missed anything from 2007, here’s a second shot at it. While you do that, I’ll have time to figure out what to write for next year (don’t worry, I’ve already got a pretty good idea).
When writing headlines for an article there are three different kinds of readers that you can optimize for:
In an ideal situation you would be able to write a title that fits all three categories but that is rarely the case. There is a marked difference between the different kinds of readers and that’s why you need to market your content to them in different ways.
