SEO Copywriting Articles and Advice

The latest SEO copywriting articles and advice from Copyblogger. For an introduction to SEO copywriting, check out SEO Copywriting Made Simple.

Podcasting for SEO? Yep …


Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed over the past decade.

Both Loren and Jerod started down similar paths as personal bloggers and dreamers (one with ambitions for film, the other sports journalism) … and then found themselves taking different paths for career ambitions, only to end up doing exactly what they had originally intended.

Read More…

How Much Does the Modern Content Marketer Need to Know about SEO?


Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real.

Of course, it seems like a loaded question, doesn’t it? How much SEO does the modern content marketer really need to know? Particularly those just starting out?

Well, it’s a serious question. One that The Lede hosts Demian Farnworth and Jerod Morris plan on tackling without simply saying that SEO is dead.

Because that’s not true.

Halfway through this episode, however, they both realize they are over their heads — and call in the big guns.

Read More…

How to Use SEO to Attract and Retain Customers


What does it take to rank in Google now?

And how should SEO fit into your plans of attraction, retention, and conversion?

Read More…

Content Marketing Means Much More to SEO Than Link Building


In this episode of Search & Deploy, host Loren Baker discusses the importance of SEO in content marketing and how content marketing’s true potential is only unlocked when various digital marketing stakeholders combine forces to build the best content out there.

The discussion continues into the importance of content marketing with regard to link building and how content has always been the core of linking — but how much more important rich content is to the other pillars of digital marketing.

Read More…

The Truth Behind ‘Doorway Pages’ and Why They Matter for SEO


Last week, the Webmaster Central team at Google announced that they will be rolling out an algorithmic change that addresses “Doorway Pages.” Huh?

You may ask yourself “What’s a Doorway Page?” If so, you’re in good company. Many people haven’t heard of them.

Doorway Pages have not been a part of the overall search equation for years, but now Google is redefining what they consider to be a Doorway Page, which is a little vague.

Read More…

A 12-Minute Crash Course on Link Building (Ugh)


Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy.” And the more quality links that point to a particular page, the higher that page is going to rank.

But how do you get those links without breaking the law or looking like a scuzzy spammer? Well, here are some clean and pretty ways to get them.

And you’ll also find out the number one SEO practice you can employ to get people (and Google) to pay attention to your online content.

Read More…