SEO Copywriting Articles and Advice

The latest SEO copywriting articles and advice from Copyblogger. For an introduction to SEO copywriting, check out SEO Copywriting Made Simple.

The Evolution of SEO: Adapt or Die

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This episode of Search & Deploy discusses the differences between SEO consulting for clients and offering a business solution for the SEO industry.

Today’s guest is Melissa Fach, who reinvented herself in the SEO world after years of consulting and training. She now offers community management for companies that provide SEO tools, data, or conferences.

Since pivoting her professional role in the SEO industry, Melissa has managed the blog publishing and community management for companies such as Moz, AuthorityLabs, and now Pubcon.

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How to Optimize Your Headlines for Content Discovery with Vinegar (Before You Die of Cholera)

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Are you curious how the beginning and end of this headline actually fit together? It’s quite a promise to deliver on. Well, hosts Demian Farnworth and Jerod Morris do just that on this week’s episode of The Lede, and they improve your content discovery in the process.

And that’s important, because optimizing your content for discovery is a foundational principle of SEO on the modern web. And the element that most influences whether your content gets discovered is the headline.

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3 Ways Writers Must Adjust in a World Dominated by Social Media

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The job of the online copywriter is to attract attention, stoke interest, create desire, and incite action. AIDA. Attracting attention used to mainly involve stopping the reader dead in his tracks. A good headline will do that.

Before the web — in the world of print — advertisers bought space in magazines and newspapers. Naturally, promoting an ad in spaces with high volumes of traffic would increase the number of times eyeballs saw the ad.

This meant the front page, back page, inside front, and so on.

In the early days of the web, the sales letter was static. It sat on a page on your website. You drove people to it by banner ads and email. It was all about pulling people to your message.

Then along came social media and the meme. You don’t have to pull people to your idea any longer — if it is good, people will spread it for you.

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How This Social Media Thing Kicked Web Writing Right in the Feels

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Before social media entered the stage, a marketer’s job was two-fold: write a compelling landing page and drive traffic to that landing page. But the Internet has changed all of that.

Not so much the Internet, but social media. In particular — networks like Twitter, Reddit, 4chan, and YouTube — the most potent platforms for transmitting and spreading an idea.

The influence these sites have had on web writing is huge. So huge that some online publishers have changed their editorial processes to reflect this influence.

And some publishers are even launched to take advantage of social sites.

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Podcasting for SEO? Yep …

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Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed over the past decade.

Both Loren and Jerod started down similar paths as personal bloggers and dreamers (one with ambitions for film, the other sports journalism) … and then found themselves taking different paths for career ambitions, only to end up doing exactly what they had originally intended.

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How Much Does the Modern Content Marketer Need to Know about SEO?

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Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real.

Of course, it seems like a loaded question, doesn’t it? How much SEO does the modern content marketer really need to know? Particularly those just starting out?

Well, it’s a serious question. One that The Lede hosts Demian Farnworth and Jerod Morris plan on tackling without simply saying that SEO is dead.

Because that’s not true.

Halfway through this episode, however, they both realize they are over their heads — and call in the big guns.

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