So in the past few weeks, we’ve told you it’s a bad idea to be a digital sharecropper, building your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).
We also poked a pin in the sacred cow of social media authenticity, telling you that your audience and customers don’t want an unedited version of the “real” you.
So you may be asking yourself — OK, what should I be doing with social media marketing?
How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?
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