In the podcast episode I recorded recently with Seth Godin, we talked about storytelling — and he made a point I thought was fascinating.
Seth’s version of storytelling isn’t just crafting a plot in the traditional sense — the classic “The queen died, and then the king died of grief.”
He also looks at the implied stories in everything we do. We tell a business story with our tone of voice on a podcast, and the color choices on our website. Our pricing, our response time, our “Contact Me” form … they all come together to tell the story of your business.