Social Media Marketing Articles and Advice

The latest social media marketing articles and advice from Copyblogger. For an introduction to social media marketing, check out our social media marketing tutorials.

Why #VanityMetrics Are Worthless (and What Really Matters)

vanity-metrics

It’s been a bad couple of weeks for Web 2.0.

The original queen of mommy bloggers, Dooce, is retiring from blogging. And blogging’s original crown prince, Jason Kottke is having similar thoughts. For no other reason than what used to seem like a decent business model (ad-driven, independent blogging) isn’t so much anymore.

Across town, Twitter just lost billions of dollars in market cap, for pretty similar reasons — Web 2.0 just isn’t as valuable a place to spend time as it used to be.

At least, not for people hoping to make money.

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What to Do When You Absolutely, Positively Must Know if Your Content Will Rock

nobody knows anything ... except the audience

Ever had a great idea, and then started to doubt yourself?

Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service.

How can you be sure it will work? Should you ask for feedback?

I’ll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film.

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How to Escape the Social Media Swindle

logged-in

One day we’ll look back at this period in history as the big swindle known as social media marketing.

But on the upside, we’ll also view these times as the point when companies big and small realized the importance of owning their own home base and enticing prospects not only to visit, but to experience.

Beyond being forced to pay to interact with the very social audiences we built, brands of all sizes now know that social is not for selling. Seemed obvious to some, but apparently not to many.

When it comes to audience, social media is the coldest relationship you can have with a prospect. But it’s a start, and with proper nurturing and direction, your social followers can become true fans.

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The Proper Way to Automate Your Social Media Activities (and 5 Other Best Practices)

best practices for scheduling social media

Let’s face it. Social media is one of those warm, fuzzy, but murky activities that exist in the business world.

It can be a conversation — a cocktail party — or a content distribution channel.

For some, it’s both. And more!

Regardless of how we choose to use it, we naturally have to ask: What’s the return on our investment?

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8 Harsh Truths about Social Media (and 1 Pretty Awesome One)

harsh-social-media-truths

Saying that the Internet isn’t working for us is like saying the solar system isn’t working for us.

It’s our job to learn how it works, and then learn to be smart about working with its nature.

In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about some lessons she has learned from being on the social web for 26 years now. Which is, yes, a pretty darned long time to spend fooling around on the Internet.

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How to Build a Profitable Email List with Social Media Advertising

social-advertising

Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in in the first place.

Noah Kagan has spent over $2 million on Facebook ads while building his business AppSumo, powered by an email list of over 700,000. A bold move, but you have to also realize that Kagan was employee number 30 at Facebook and helped build their ad system.

Needless to say, Noah has vast experience and can share exactly how to do profitable ad spends on Facebook for list-building. So who better to have on the show for another free consulting wisdom-seeking episode of New Rainmaker?

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