Social Media Marketing Articles and Advice

The latest social media marketing articles and advice from Copyblogger. For an introduction to social media marketing, check out our social media marketing tutorials.

The Proper Way to Automate Your Social Media Activities (and 5 Other Best Practices)

best practices for scheduling social media

Let’s face it. Social media is one of those warm, fuzzy, but murky activities that exist in the business world.

It can be a conversation — a cocktail party — or a content distribution channel.

For some, it’s both. And more!

Regardless of how we choose to use it, we naturally have to ask: What’s the return on our investment?

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8 Harsh Truths about Social Media (and 1 Pretty Awesome One)

harsh-social-media-truths

Saying that the Internet isn’t working for us is like saying the solar system isn’t working for us.

It’s our job to learn how it works, and then learn to be smart about working with its nature.

In this episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about some lessons she has learned from being on the social web for 26 years now. Which is, yes, a pretty darned long time to spend fooling around on the Internet.

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How to Build a Profitable Email List with Social Media Advertising

social-advertising

Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in in the first place.

Noah Kagan has spent over $2 million on Facebook ads while building his business AppSumo, powered by an email list of over 700,000. A bold move, but you have to also realize that Kagan was employee number 30 at Facebook and helped build their ad system.

Needless to say, Noah has vast experience and can share exactly how to do profitable ad spends on Facebook for list-building. So who better to have on the show for another free consulting wisdom-seeking episode of New Rainmaker?

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Why I Don’t Give a Damn about #TheDress

First World Problems meme about trending topics

Six months (or six days) from now, maybe I’ll come update this topic with the latest trending topic. Because #TheDress, the latest distraction-of-the-moment, will feel utterly tired.

One reason that earning attention isn’t the same thing as earning business is that the Internet is prone to these little waves of irrelevance that hook everyone in for a few moments.

CMO.com did a nice job talking about who “won” the war for the attention created by the trending topic #TheDress.

And I don’t care. Not even a tiny bit. Here’s why.

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Are You Overlooking Any (or All) of These 7 Ways to Build Online Authority with LinkedIn?

Image of Ellie Caulkins Opera House

Flash mobs.

People are attracted to these spectacles. We drop what we’re doing and gather around to watch, but then we leave.

We go back to what we were doing before we were interrupted. No one really knows who orchestrated the performance. The entire experience is short-lived and doesn’t make any profound impact.

Now, imagine performing at an opera house, such as the Ellie Caulkins Opera House pictured above — the venue for Authority Rainmaker 2015.

An attentive audience becomes fascinated by your performance and applauds you to show their appreciation. You know they’ll be back for more.

You can have that same type of interaction with your audience on LinkedIn when you properly position yourself on the platform.

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Rainmaker.FM: Has Social Media Killed Consumer Trust?

Image of the Rainmaker.FM Logo

This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).

The main story this week is all too familiar … short-cut marketers are the reason we can’t have nice things. Now, apparently, they’ve destroyed trust in social media, as consumers assume everyone is on the take.

As you might expect, we have an answer for that one. Plus, we talk podcasting for content marketing, revenue models for podcast networks, and heartily agree with some advice given by Gary Vaynerchuk.

In this 39-minute episode Robert Bruce and I discuss:

  • The big, new project that we’ve been hinting at
  • 3 business benefits of producing a podcast
  • Revenue models for your podcast
  • A key content marketing trend we’re riding
  • How marketers have destroyed social media
  • The second coming of word-of-mouth marketing
  • How to grow your audience when momentum is flatlining

Click Here to Get Rainmaker.FM
Episode No. 28 on iTunes