Social Media Marketing Articles and Advice

The latest social media marketing articles and advice from Copyblogger. For an introduction to social media marketing, check out our social media marketing tutorials.

Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy

Beware: Don't plant your content flag on borrowed land

We have a great bookstore in my town — the kind of place you picture in your mind when you think of a great independent bookshop.

It’s perfect for browsing, with lots of comfy chairs to relax in. The books are displayed enticingly. There’s a little coffee shop, so you can relax with an espresso. They get your favorite writers to come in for readings, so there’s always an event and a sense of excitement.

They do everything right, and they’ve always had plenty of customers.

But they still closed their doors last year.

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How to Build Strong Connections on LinkedIn Using Dating Advice from ‘Cosmopolitan’ Magazine

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There is a surprising similarity between the rules of dating and how you build connections on LinkedIn.

Who knew that dating advice from Cosmopolitan magazine could be so helpful for understanding how to best connect on LinkedIn?

The Missing Link host Sean Jackson and Mica Gadhia didn’t know either, but they wanted to try it … and it worked.

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How Much Does the Modern Content Marketer Need to Know about SEO?

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Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real.

Of course, it seems like a loaded question, doesn’t it? How much SEO does the modern content marketer really need to know? Particularly those just starting out?

Well, it’s a serious question. One that The Lede hosts Demian Farnworth and Jerod Morris plan on tackling without simply saying that SEO is dead.

Because that’s not true.

Halfway through this episode, however, they both realize they are over their heads — and call in the big guns.

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Are LinkedIn Ads Worth the Price?

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While ads on LinkedIn can be expensive, if you know the right formula, they can be very effective.

One of the biggest complaints Sean Jackson hears about LinkedIn is that ads are just too expensive and don’t generate results.

Well, don’t tell that to Janet Driscoll Miller, CEO of Marketing Mojo. Janet and her firm have not only seen great results for their clients on LinkedIn, it was one of the reasons why they changed their company name.

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Are Podcasters Digitally Sharecropping Without Realizing It?

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The extreme emphasis on iTunes as the most important distribution channel for podcasts means that some podcasters are inadvertently becoming digital sharecroppers.

Find out more on this new episode of The Lede …

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Little-Known Strategies for Using LinkedIn Groups Effectively

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LinkedIn Groups are a powerful way to build authority and leads for your business … if you know how to use them correctly.

The Missing Link host Sean Jackson loves LinkedIn Groups. They provide an effective and free way to establish connections online, while also helping you build your authority.

But the real power of LinkedIn is in owning your own group. And while anyone can start a group on LinkedIn, the smart marketer looks for ways to go beyond the obvious.

In this entertaining episode of The Missing Link, Jabez Lebret — bestselling author, speaker, and marketing consultant — provides in-depth tactics that you can use today to grow your business leads.

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