If there’s any one thing that can be said about SEO with certainty, it’s that it manages to cause a lot of confusion.
For example, it seems like many people’s idea of SEO was formed 10 years ago, and hasn’t bothered to change with the times. Even an online veteran like Robert Scoble is completely clueless about modern best practices for search engine optimization.
So, before we go any further, let me answer the question posed by the headline . . .
Yes, SEO copywriting still matters.
Here’s why.
Recently, I was reading a post about sponsored Tweets, which sparked debate in both the comment section and on Twitter. The debate boiled down to whether or not a sponsored Tweet, or any sponsored content for that matter, is ethical.
Earlier this year, Brian and I created a course called Freelance X Factor.
It was designed for the “typical” Copyblogger reader. (Smart, interested in writing, pretty savvy about social media . . . but possibly “not there yet” when it comes to packaging all of that up and turning it into income.)
The course is designed to give you a “business model in a box,” to take what you’re great at and start using it to make a better living. Our focus was to take social media writers and turn them into effective businesspeople.
While we were at it, we included a lot of content to help you become a social media rock star, if you weren’t there already.
I’m a big fan of Leo Babauta.
His book, The Power of Less, is required reading for anyone who wants a rewarding life.
But many of Leo’s followers think doing less means, well, settling for less.
I’m here to tell you it can mean achieving much more.
I spent most of 2007 hanging out with Curtis Jackson, better known as Fifty Cent. Together we wrote a bestselling book about hustling, fearlessness, and power.
I’d like to share a couple of insights that arose from that collaboration.
After the remarkable success of his first two commercial albums, Fifty Cent stood on top of the music world. But his very success was starting to corrode his musical ability.
His sense of connection, so vital on the streets, was fading in this new environment he now inhabited.
Many bloggers already know that Twitter is one of the best ways to drive traffic to your blog.
When I talked to Guy Kawasaki about my book, he called the Tweetmeme Retweet button “the most important button on the web,” because of the enormous traffic-driving power it possesses. With one click, any of your readers can spread your post to hundreds or thousands of their followers.
As a marketer, I, of course, see this as an opportunity for optimization. When I see a powerful tool, my first impulse is to figure out how to make it even more powerful.
