Social Media Marketing Articles and Advice

The latest social media marketing articles and advice from Copyblogger. For an introduction to social media marketing, check out our social media marketing tutorials.

Jonny Rants His Sinuses Clear About Social Media Strategy


What happens when we become so focused on new social media tactics that we lose sight of our goals?

We all have a finite amount of time and energy. Every moment that we spend on social media is a moment that we aren’t spending producing our shows.

Should we be spending all of our time on our shows or are we better off using Pareto’s 80/20 Principle, which states that 20 percent of our efforts gives us 80 percent of our results? Of course, it depends.

Today on The Showrunner, hosts Jerod Morris and Jonny Nastor go further than that and help you define a strategy for social media, rather than tactics that could distract you from your larger mission.

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What Role Should Twitter Play in Your Show Promotion Strategy?


Last week, The Showrunner hosts Jerod Morris and Jon Nastor teased a potential listener question being expanded into a full-fledged episode. They lied.

That listener question is actually being expanded into a two-part series about how to use social media to promote your show. In this episode, Jerod and Jon focus on Twitter.

Here is the question, via Jeff Leo Hermann:

Question regarding social activation (Twitter) and building your show brand versus your personal brand. I know the answer is, “It depends,” but I would like to hear the strategy behind @Showrunner.FM on Twitter with 370 followers and Jerod Morris and Jonny Nastor each with several thousand followers. (BTW, HTE has 69 followers).

Are you guys more focused on building your personal brand on Twitter? And yes, we know that engagement is more important than volume. What is the role of a show handle on Twitter? How should one focus their efforts?

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How to Build a Community of Raving Fans


Youpreneur.FM host Chris Ducker chats with Jadah Sellner of the wildly successful Simple Green Smoothies about how to build strong communities and what they can do for you and your online business.

If you’ve ever worried that giving away your content on social media will stall your efforts to build your email list and grow your empire … worry no more.

Jadah reveals how Simple Green Smoothies gave away their best recipes on Instagram and still built an email list with more than 300,000 sign-ups. 300,000!

Jadah and her co-founder, Jen Hansard, started Simple Green Smoothies just over three years ago on Instagram. What began as an addendum to their “mommy blogs” today has grown into an incredible, thriving business.

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Why LinkedIn and the Rainmaker Platform Make a Perfect Match


On The Missing Link, host Sean Jackson and Mica Gadhia welcome Dylan Jones, one of their very helpful Missing Link LinkedIn group members, to share about his solid success with LinkedIn and how he drives traffic to his site that’s built on the Rainmaker Platform.

No, Sean and Mica did not pay him with cash, chocolates, or even booze to share how the Rainmaker Platform is working so well for him now.

Dylan will teach you what a content catalyst is and why LinkedIn is a crowdsourcing paradise. He shares two tips and tricks for searching for the perfect connection that Sean and Mica loved learning.

But what they are most excited to share through this interview with Dylan is his success with the Rainmaker Platform combined with LinkedIn.

Sean barely knows what to do with himself as Dylan shares specific features of Rainmaker that appeals to the B2B LinkedIn audience and how he uses LinkedIn to gather speakers, customers, and allies alike.

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The 7 Essential Elements of Effective Social Media Marketing

plug in to social media essentials

By now you know it’s a bad idea to be a digital sharecropper and build your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).

But you may be asking yourself, “What type of social media marketing should I be doing?”

How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?

Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.

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3 Resources to Help You Get Smart about Your Social Media Content Strategy

Copyblogger Collection - harness the power of social media content

The other night, when I was standing in line for a comedy show, the guy behind me glanced up from staring at his phone and said, “So many people these days are making a living off of social media.”

“Oh? Is that right?” I played dumb, hoping he would elaborate.

Social Media Guy continued to explain the “possibilities” for financial success on Snapchat, Vine, and YouTube.

“Hmmm. Very interesting,” I replied.

Since I was off the clock, I refrained from giving him a lesson about digital sharecropping and how the real beneficiaries of these social media “possibilities” are the companies who build social media platforms and encourage people to create content on them — on platforms content creators don’t own.

I saved that lesson for you. This week’s Copyblogger Collection is a series of three handpicked articles that will show you:

  • How to avoid the trap social media networks want you to fall in
  • How to invest your time on social media in a smart way
  • How to create social proof for your products and services that is independent of any one social media network

As you work your way through the material below, think of the following lessons as a mini social media content strategy course.

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