Social Media Marketing Articles and Advice

The latest social media marketing articles and advice from Copyblogger. For an introduction to social media marketing, check out our social media marketing tutorials.

Google Glass Offers a First-Mover Advantage You Shouldn’t Overlook

close-up of an eye wearing Google Glass

Have you ever wondered what the subreddit “ShittyBattleStations,” hammerhead sharks, and the Internet have in common?

Yeah, me neither.

But I recently discovered that the three seemingly unconnected entities all stretch my sense of nostalgia.

ShittyBattleStations is a subreddit where people share photographs of their gaming environments. Imagine bad camera angles of a bean bag chair, milk crate, high-powered computer, and a gallon of water.

It’s a place for snapshots of a subculture interested in avoiding the complex world — a subculture that reminds me of my own sad attempts as an adolescent to master Donkey Kong, since people scared the daylights out of me.

And I’ve been a fan of hammerhead sharks ever since Momaw Nadon’s cameo in the original Star Wars.

The Internet? Well, in the beginning, only a select few were entertained by slow-loading, grainy information and pixelated images. I stood aloof, fearful.

“You mean, like, I could talk to a stranger in Singapore?”

“Yes.”

“I do believe that is terrible.”

It’s safe to say I’ve gotten over that anxiety, but a recent development has caused some of it to reemerge …

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The 5 W’s of Link Curation

When someone shares a link, and you click on it, and you are moved in some way by it — to action, to inspiration, even to tears — how do you feel about the person who shared it with you?

You likely feel equal parts appreciation and respect. If you’re honest, you might even feel a slight twinge envy. (Damnit, why didn’t I find that link to share first!)

It’s okay.

Being the clicker and the consumer is just fine. Content marketing is an ecosystem, and we all have to play multiple roles to keep it in motion.

But there is no reason you can’t be the link sharer more often. There is no reason you can’t consistently share useful links so that the appreciation and respect of an audience gets directed towards you.

To do this, all you have to do is understand the who, what, when, where, and why (plus the how) of link curation.

Which just so happens to be the subject of this week’s episode of The Lede.

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SlideShare Best Practices: How to Turn Written Content Into a Winning Deck

Title slide of Dave Paradi SlideShare deck

At the recent Authority Intensive 2014 conference, there was a lot of talk from the stage and amongst the attendees about SlideShare.

And with good reason.

SlideShare was the “quiet giant of content marketing” way back in 2011, even before being acquired by LinkedIn. Now? It’s one of the most influential social media platforms for businesses and big thinkers.

But while SlideShare has proven to be a great new medium for sharing content, many people are still asking how to get started with it.

In this article, I want to provide best practices for the simplest way to get started with SlideShare: turning a written piece of content into a SlideShare deck.

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Why You Should Curate Content (And How to Do It Right)

Why are we doing a four-part podcast series about content curation?

Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time.

But when you do it right, and do it right consistently, content curation can be a foundational building block of your authority.

And if you follow Copyblogger, you know how important developing and maintaining authority is.

In the first episode of this series, Demian and I discuss what content curation is, the benefits of doing it, and provide an overview of how to do it effectively.

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How to Win Friends and Influence People (While Sharing Social Content)

image of Dale Carnegie with his wife Dorothy Price Vanderpool.

More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.”

To this day, Mr. Carnegie’s many nuggets of wisdom ring largely true, because more than anything else they speak to human nature, which for better or worse seems to change very little over time.

In the modern age of the Internet and social content sharing, we can still look to age-old truths in deciphering a code to grow an audience (win friends) and successfully market online content via social media (influence people).

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Why Are You Still Skeptical That Pinterest Can Work For You?

Pinterest post badge

Pinterest may bug you.

What with all the images of Italian sunsets and glamour pics of Ryan Gosling.

But so what?

Pinterest, with its 70 million users, is driving an avalanche of referral traffic to websites and blogs.

Right now, Pinterest drives more referral traffic than Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+ … combined.

And contrary to popular belief, maybe contrary to even your belief, that traffic is converting … because many pinners use the site specifically for product and content discovery. (Get ready for some compelling stats about this in a minute.)

This makes Pinterest a powerful tool for ecommerce.

So if you’ve been ignoring Pinterest, you’re late. But there is still time to catch up — and you should.

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