Posts categorized as Social Media Marketing

Blame Canada

Canadians are a funny lot.

They use strange words and spell with a U. They kiss cod. They enjoy being frozen solid nearly 8 months a year, and they call their money Loonies and Toonies.

Don’t get me wrong; they’re nice people just the same. They’re nature lovers and humanitarians and they like things simple and friendly.

And contrary to popular belief, they’re actually pretty smart.

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Death by Long Tail

Welp, it’s time once again to log out of WordPress and turn out the lights.

Once again, blogging is dead.

Seems at least once a year, a flurry of discussion erupts around the imminent demise of blogging. And then the rest of us shrug our shoulders, grab some coffee, and get back to creating content that further solidifies our web presence.

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Mark Zuckerberg

This weekend, my mother-in-law asked me to enter a life of crime.

Not in the real world, of course - she’d like the father of her grandkids to remain jail-free. No, instead she invited me to play that Mafia game that’s so popular on Facebook.

Not interested in the game, I politely declined. But when my mother-in-law, who has just joined Facebook, becomes part of an online trend, that’s a sure sign that it’s hitting critical mass in the population at large.

Facebook is quickly becoming the immovable object that will soon butt heads with Google’s irresistible force.

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Hugs

Raise your hand if you’ve heard of relationship marketing. Now keep it up if you know what it means.

Lots of hands still up, huh? OK. Fine. You, there. You with the iPhone and the I’m Kind of a Big Deal on Twitter t-shirt. What does relationship marketing mean?

Mmm hmm?

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Seth Godin pulled no punches with this pithy Saturday-morning post - You’re Boring. Seth argues that unlike the old days when boring brands could simply buy attention, now the only option for anyone is to “become interesting, noteworthy and yes, remarkable.”

Along those lines, we thought it a good idea to send you back to How to be Interesting by Jon Morrow. Because it’s never too late to stop being boring.

Comment

No.

And yes.

It depends on how you do it.

Some people do it horrendously wrong.

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