What happens when we become so focused on new social media tactics that we lose sight of our goals?
We all have a finite amount of time and energy. Every moment that we spend on social media is a moment that we aren’t spending producing our shows.
Should we be spending all of our time on our shows or are we better off using Pareto’s 80/20 Principle, which states that 20 percent of our efforts gives us 80 percent of our results? Of course, it depends.
Today on The Showrunner, hosts Jerod Morris and Jonny Nastor go further than that and help you define a strategy for social media, rather than tactics that could distract you from your larger mission.