Social Media Marketing Articles and Advice

The latest social media marketing articles and advice from Copyblogger. For an introduction to social media marketing, check out our social media marketing tutorials.

Social Media and the ‘ARC Reactor’ Approach to Digital Commerce Strategy


Where does social media fit into your digital commerce strategy?

How can you use social effectively to generate more attention for your business, without becoming a social media spammer?

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5 LinkedIn Experts Share Power Tips that You Can Use Right Now


In this episode of The Missing Link, Tim Ash, Eric Enge, Adam Riemer, Bill Leake, and Krista Neher reveal their tips and tactics on how you can use LinkedIn to grow your business.

Have you ever wondered how online marketing experts actually use LinkedIn?

Sean Jackson has, too. So, he asked them.

Luckily for you, Sean brought his recorder.

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5 New Ways to Take Your Pinterest Marketing to the Next Level

take a second look at the power of Pinterest

Pinterest is the “little engine that could” of social networking platforms.

Earlier this year, Pinterest raised $367 million in additional venture capital funding, and the company is now valued at $11 billion.

And as the Pinterest user base keeps expanding, the platform is rolling out new changes that could be highly profitable for content marketers.

Want to know what’s new in the Pinterest world, and how it affects you?

Read on to discover five new ways to use Pinterest in your content marketing.

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How to Use LinkedIn to Build (and Grow) Your Online Business

Listen and learn - How to use LinkedIn

It’s easy to think of LinkedIn as merely a fancy job board masquerading as a social network.

Kind of like that old uncle that shows up to the family picnic dressed in a three-piece suit.

Sure, you might be thinking, it has a role in the content marketing family, but it’s kind of boring and — from its appearance — not too cool, right?


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How to Make Friends With Bloggers and Journalists to Gain Influence


In this episode of Search & Deploy, host Loren Baker talks with special guest John Rampton about the art of the PR pitch and building relationships with influential bloggers.

John writes for Inc., Forbes, and TechCrunch (among other sites) and took the time to discuss the pitches he gets — which ones work and which don’t.

Loren and Jon also talk a bit about entrepreneurship — John just launched

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How to Start Using LinkedIn (The Right Way)


Successful marketing on LinkedIn starts with optimizing your profile, and this episode of The Missing Link shows you how.

Your LinkedIn profile is one of the most important elements of any LinkedIn marketing effort.

But just because you filled in a few of the missing pieces does not mean your profile is ready.

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