Content marketing tools and training.
The latest social media marketing articles and advice from Copyblogger. For an introduction to social media marketing, check out our social media marketing tutorials.
The buzz about Pinterest seems to have calmed down a bit in the last few months, but it’s still a very powerful tool for content marketers.
According to a study by the social media analytics firm Simply Measured, 69 of the world’s top 100 brands now have Pinterest accounts, and Pinterest is still driving more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube.
Play along with me here for a minute.
Imagine some drunk wandering down the sidewalk at 3 in the morning. He’s got a cigarette dangling from his lip and a half-empty beer bottle he’s sloshing around in his hand. He’s alternately singing “Paradise by the Dashboard Light,” kicking the rearview mirrors of parked cars, and sobbing.
He’s a sad sight — until he slips on the ice in front of your house.
You run out and help him to his feet. He thanks you, pinches your cheek, and says, “I love you man.” You hand him his now empty bottle, shove him off, and think that’s the end of it.
Did you see the Oscar awards the other night? Yeah, I didn’t either. tl;dw.
But like most people with social media accounts, I did see chatter about it that night and the next day.
And who was the darling of this year, amid the usual tedious acceptance speeches and awkward emcee moments?
Best Actress winner Jennifer Lawrence was also the informal winner of this year’s “adorable celebrity” award, for stumbling on her way up the stairs.
Google was founded on a simple principle — some web pages are more important than others.
How is that importance quantified? Ideally, it’s based on the fact that people think that page satisfies their questions about the topic better than other pages.
Google changed the face of search technology by evaluating a web page’s importance by the links that pointed at it, both in sheer number and by how much Google trusted the sites those links came from.
Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.
As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators.
If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.
If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.
Does any of this sound familiar?
Yep, many people, including me, were saying that about Twitter in 2008. Seems we were wrong.
Now, some people are saying the same things about Google+. Some of those people owe their current careers to being Twitter early adopters.
Threatened much?
