Social Media Marketing Articles and Advice

The latest social media marketing articles and advice from Copyblogger. For an introduction to social media marketing, check out our social media marketing tutorials.

How to Effectively Publish on LinkedIn, Part 3

In this final episode about publishing to the Pulse Network, you’ll hear directly from special guest Katie Carroll, Social Media Editor at LinkedIn Pulse.

The Missing Link hosts Sean Jackson and Mica Gadhia ask Katie the burning questions sent in by audience members.

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How to Write Multiple Magnetic Tweets About Any Content (Without Being Repetitive)


If you’re using social media channels such as Twitter to promote your content, then this show is for you. This week, Hit Publish host Amy Harrison is looking at different ways you can ‘beef up your tweets’ and write multiple updates to promote just one post (without sounding boring or repetitive).

When you’re posting tweets (or other social media updates) to get people to your content, it can feel like you are broadcasting again and again, just repeatedly sending out information and hoping someone bites.

But social media is really just a conversation, so when you’re thinking about what to write, don’t think about sending a message to your followers, instead, imagine you’re sitting opposite one potential reader. You have one sentence to encourage them to read your content. What would you say?

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The Evolutionary Process of an Entrepreneur


Today’s guest on Hack the Entrepreneur is the creator, publisher, and editor of Foundr Magazine, which launched in 2013 and has become a six-figure business.

Foundr is a monthly digital magazine, which has had more than 100,000 downloads in its first 15 months.

He also hosts a weekly podcast for Foundr where he interviews the greatest minds in business today and has created a training platform that provides educational video courses for young entrepreneurs.

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How to Effectively Publish on LinkedIn, Part 2


If you want to make sure your published articles are ranked high on the Pulse Network, you won’t want to miss this second episode of The Missing Link’s three-part series on LinkedIn publishing.

In this episode, Gericke Potgieter — author of How to Feature on LinkedIn Pulse — shares the results of his research that analyzed more than 560 posts on LinkedIn across 48 channels.

From his work, you’ll learn details on how the LinkedIn algorithm determines your post’s sharability and what you can do to make sure it gets the most traffic.

Plus, host Sean Jackson and Mica Gadhia share a few tips of their own on how to use LinkedIn Analytics to grow your connections. They also confirm, once and for all, the “geography” bias on LinkedIn Pulse.

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So You Hit Publish, Now What? 9 Simple Ways to Get More Readers Once Your Content Is Live


If you don’t have a system in place for promoting your content, you’re really missing out. Fortunately, Hit Publish host Amy Harrison has you covered.

Today, we’re going beyond hitting the publish button.

You’ve taken time to research, write, and publish high-quality content your audience is going to love. The mistake you don’t want to make is to think hitting the publish button is the final step — because really, it’s just the beginning.

Many business owners get frustrated by putting time and effort into content creation only to see their social media counters at zero, no blog comments, and no real engagement. If you can relate to that, you’re going to love the following nine techniques and tools.

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How to Effectively Publish on LinkedIn, Part 1


Do you want to add LinkedIn publishing to your content marketing mix? Then you will want to listen to this first of three Missing Link episodes on the smart way to publish content on LinkedIn.

In this three-part series, you’ll learn what you need to know to successfully post powerful articles and content that will reach your audience.

In this first part, host Sean Jackson and Mica Gadhia teach you the actual mechanics of posting on LinkedIn. You’ll learn what to look for in your field, what you will need to post successfully, and best practices for sharing your content.

When you publish a post on LinkedIn, you’re actually posting to the Pulse Network — and we want you to do it the right way!

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