Content marketing tools and training.
There are a few businesses out there that are making smart use of traditional advertising … and a whole lot of businesses throwing their budgets away.
Maybe your agency is smart enough, cares enough about spending your money wisely, and is dedicated to measuring the real impact of the dollars spent.
On the other hand, maybe not.
Welcome to The Lede.
Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting.
Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between.
No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may (or may not) be worth.
All right then, on with it …
Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one.
Get your mind out of the gutter people — I’m talking about books.
Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why?
These celebrities already have more money than they know what to do with and dead tree book publishing is supposed to be dead.
Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.
You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.
“Why did they interview that guy instead of me?” you wonder.
Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.
It’s your approach.
