What’s the Difference Between Content Marketing and Copywriting?

are you writing copy or creating content?

From a traditional marketing standpoint, the answer to the question in the headline above is simple.

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.

Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list, signing up for your content library, or calling you for more information.

Content marketing is blogs, podcasts, and email autoresponders.

Copywriting is sales pages, ads, and direct mail.

Two different critters, right?

Well, not if you’re doing it right.
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5 Ways to Get More Traffic with Content Marketing

using content to drive traffic

It’s the question I get asked more often than any other when I’m talking with business owners about content marketing strategy.

And it’s the question we see most often from new members in our Authority Q&A sessions.

“How do I get more traffic?”

There’s more — a lot more — to content marketing than traffic.

But if you can’t attract a critical “minimum viable audience,” you’re finished before you get started.

Here’s how to use content to get the attention of those all-important prospects — the men and women who are in the market to buy what you have to sell.
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How (and Why) to Drive More Traffic to Your LinkedIn Posts

ml-traffic-linkedin

The one and only Sonia Simone joins Sean Jackson and Mica Gadhia on The Missing Link to teach you about the art and science of driving traffic to your posts on LinkedIn.

Sonia discusses the “people” aspect of all markets and how to find “your people.” You’ll learn about sharing your content through video and how it can tie successfully into your marketing strategy.

And, Sonia is just fun to listen to. She has years of experience, and she shares openly in this episode about how you can get your LinkedIn content strategy right where you want it.

This is a vivacious conversation you will thoroughly enjoy. Not to mention, you’ll learn about content strategy, how to prepare for posting on LinkedIn, why LinkedIn is a great place to post your articles, and why the same content rules still apply no matter where you’re marketing your business.

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Get More Clients With An Online Lead Generation Strategy That Works

un-get-more-clients

Everyone’s fixated on getting traffic, whether paid or organic. As if, somehow, this will unlock the door to a flood of new clients.

Truth is, traffic should be the last thing on your mind. Sure, you need it, but if you don’t have the right marketing system in place that attracts leads and properly nurtures them over the buying cycle, you’re just burning cash with any form of online advertising.

Today on Unemployable, Brian Clark shares the exact marketing system he used to attract more clients than he could handle back in the day. Plus, Brian reveals the tweaks that make this rock-solid system work today and into the future.

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Rainmaker.FM: Has Social Media Killed Consumer Trust?

Image of the Rainmaker.FM Logo

This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big).

The main story this week is all too familiar … short-cut marketers are the reason we can’t have nice things. Now, apparently, they’ve destroyed trust in social media, as consumers assume everyone is on the take.

As you might expect, we have an answer for that one. Plus, we talk podcasting for content marketing, revenue models for podcast networks, and heartily agree with some advice given by Gary Vaynerchuk.

In this 39-minute episode Robert Bruce and I discuss:

  • The big, new project that we’ve been hinting at
  • 3 business benefits of producing a podcast
  • Revenue models for your podcast
  • A key content marketing trend we’re riding
  • How marketers have destroyed social media
  • The second coming of word-of-mouth marketing
  • How to grow your audience when momentum is flatlining

Click Here to Get Rainmaker.FM
Episode No. 28 on iTunes

Take Your Content Marketing to the Next Level at Authority Rainmaker (And Save)

The “what” and “why” phases of the content marketing revolution are over. To effectively gain and maintain your competitive advantage, you need a clear and concise strategy with the exact tactics to effectively execute.

More than that, you need the best talent you can get. You’re tasked with finding and assessing the right strategic partners, content production pros, and technical resources to optimize the audience experience that builds your business.

Enter Authority Rainmaker. Happening again this year in Denver, Colorado, it’s live content marketing training and networking for real-world results.

There’s an amazing lineup of keynote speakers and presentations from industry experts. There’s a stunning venue. There are parties and networking opportunities galore.

Super Early Bird pricing is now in effect, which saves you $500 off full price. The price goes up on January 15, so don’t wait and pay more.

Give yourself an early holiday gift that pays you back for the rest of your career. Join us May 13-15, 2015 in sunny Denver, Colorado for Authority Rainmaker.

Get all the details here.