How the Grinch Stole Your Authority

Every Who
Down in Who-ville
Craved authority a lot …

But the Grinch,
Who lived just North of Who-ville,
Did NOT!

Now, Authority Intensive is not until May,
But your wallet may suffer if the Grinch has his way.

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The Top 10 Ways to Get the Traffic You Crave

Image of a Vintage Globe

Sometimes I wonder if the Internet turned us all into a bunch of traffic junkies.

I mean, you’ve felt the cravings right?

Oh, sure, it starts out innocently enough.

You build a website, start a YouTube channel, create a podcast, whatever your passion may be. You create some content. A few people stop by and compliment your work, giving you that thank-God-somebody-finally-noticed-me feeling.

That’s when the cravings start. Not strong, at least not at first, but you find yourself spacing out at odd moments, like when you’re driving or at dinner or watching TV, drifting off into a silent little scheming session about how you can get more visitors.

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5 Ways to Get More Traffic with Content Marketing

image of busy traffic

It’s the question I get more often than any other when I’m talking with business owners about content marketing strategy.

It’s the question we see most often from new members in our Third Tribe Q&A sessions.

It’s the hook most online marketing teachers use to attract your attention and get you to buy their products and services.

How do I get more traffic?

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Introducing The Lede: A Copywriting and Content Marketing Sheet

The Lede | copyblogger.com

Welcome to The Lede.

Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting.

Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between.

No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may (or may not) be worth.

All right then, on with it …

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A Social Media Marketing Case Study: Uncertainty by Jonathan Fields

image of Jonathan Field's Uncertainty

I started blogging in 2007 because I’d just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author’s marketing arsenal.

What I didn’t realize was how huge.

It’s become the core of my marketing outreach not just for books, but for everything I do.

But with the launch of my new book, Uncertainty: Turning Fear and Doubt Into Fuel for Brilliance, I decided to take things to an entirely different level, test a bunch of new strategies, and bring video strongly into the picture.

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What Bestselling Fiction Can Teach You About Writing Better Landing Pages

image of spy with gun

Imagine you’re having a discussion with a talkative, hyperactive teenager.

The conversation goes something like this …

We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn’t have any money and anyway the popcorn machine was broken, and so we didn’t really want to go to the movies without popcorn. But right after that we went to have some pizza and there was this creepy guy outside the store. But listen to this — because that’s not the best part. The best part is that Sylvie dumped Josh, and like, they ran into each other in the street …

Annoying right? Then why do we so often write our web copy just like that teenager talks?

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