When we talk about content marketing strategy, it’s amazing how often people think that means:
Can I Haz Moar Peoples!!!
(English translation: How can I get more traffic to my site?)
That’s not new — the quest for eyeballs is as old as
And it does matter. It’s important to have a critical mass of folks who know you exist. Ask anyone trying to get a business off the ground with an email list of 34 people, 8 of whom they’re related to.