Posts Filed Under Traffic
by Brian Clark
Social media and the blogosphere are fascinating because of the conversational nature of it all. Ideas are generated, evaluated, criticized, praised and recycled.
Often, we’re happy participants in the conversation. Whether adding to the current Techmeme pile-on, or chiming in on an ongoing cross-blog discussion within our industry or niche, conversations make blogging tick in a way that static media does not.
But this series is about innovative content, and that means we want to start conversations. After all, the conversation starter gets the links, references and bulk of the attention.
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by Brian Clark
At least for Copyblogger, that is.
It’s been a good run. From last fall, I’ve grown this blog from 6,000 subscribers to close to 29,000. My strategy for 2007 relied on appealing to social media news and bookmarking sites using the copywriting techniques I teach here, plus the goodwill of bloggers around the world who thought my content was worth mentioning.
Digg certainly played a part in that. Mostly, landing on the Digg front page a couple times a month resulted only in a server-shaking stampede of worthless traffic. But mixed in with the basement-dwelling little boys who momentarily refrained from Playstationing with their Wiis long enough to tell me I sucked, I picked up new subscribers.
No longer.
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by Muhammad Saleem
If you count the number of online news sources, blogs, emails, instant messaging conversations and so on that the average person reads every day, it amounts to a massive amount of textual information. So no matter how great the substance of your content, you are going to be subjected to the 10 second rule.
Let me explain. Essentially, by the time you finish this article, you’ll know how to write in a clearer manner so that the average reader can understand the gist of your content in 10 seconds or less.
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by Brian Clark
Nobody’s going to read your blog unless there’s something in it for them.
– Seth Godin
Nobody’s going to link to your blog unless there’s something in for them.
– Hugh MacLeod
Hugh published the above as The Two Immutable Laws of Blogging back in January of 2006. I tried to be a bit more specific with The 5 Immutable Laws of Persuasive Blogging in February of this year.
At the core, Hugh was dead on. My five immutable laws focused more on creating content that has something in it for the reader. This post is focused on creating a promotion that has something in it for the linkerati who you hope will promote your content.
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by Brian Clark
In case you haven’t heard, Cameron Olthius and Neil Patel of Pronet Advertising have launched a new show on Webmaster Radio called Rush Hour. The program is dedicated to social media marketing and traffic strategies.
We’ll be discussing how copywriting figures into social media and viral marketing campaigns: writing good content, headlines, descriptions, calls to action and more.
The podcast airs live every Wednesday at 1 P.M. PST (4 P.M. EST) and is usually available for download shortly after. So check it out!
UPDATE: You can listen to the podcast here. Please pardon my cold… I felt lucky to be able to string sentences together.
by Brian Clark
Although my SEO copywriting series is over, I wanted to point out some other great posts that can help you in this area before I move on to the next series.
Keywords: Roberta has a great post on determining relevant keyword phrases, and Jordan points to a free keyword research white paper that she says is worth a look.
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